This week’s roundup includes the anatomy of a lead-generating website, creating a successful webinar, finding the right keywords to drive your blog’s growth, and measuring churn and retention.
HubSpot
Your website is the most important tool you have for turning prospects into customers. There are an endless amount of ways to drive people to visit your site, but if you don’t convert those visitors into leads, then there is no point. This is why lead generation must be the top priority when designing your website.
“Think about what your website looks like in its current state. Do each of your webpages clearly guide visitors to take action, or does they leave them wondering what to do next? Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?)”
This post covers the most critical components of a website optimized for lead generation.
How to Create a Successful Webinar: Start by Asking These 7 Questions
Business 2 Community
Webinars are a great way to promote your brand as the thought leaders and experts in your industry. Although this is true, a lot of people view producing a webinar as a daunting task. Even though this is the case, every SaaS company should strongly consider including webinars as a part of their marketing strategy.
“Its true that webinars require some technical prowess to create and stream. But if you have an eBook or white paper or blog post, you’ve already got your curriculum (or the basis for it). Now you just need someone to deliver that content in web conferencing format.”
Here are some questions to ask yourself in order to see if you can pull it off.
How to Find the Keywords That Will Drive Your Blog’s Growth
Inc.
You should not just depend on keyword research to help drive organic traffic. Yes, keyword research is important. But if this is all that you are doing, you are missing out on a great opportunity to learn more about what your readers want. This is why starting with customer research is crucial.
Here are the best strategies to provide content your readers will value:
- Interview your readers to find out what’s important to them
- Measure your success qualitatively as well
- Focus on producing great content
How Smart SaaS Businesses Measure Churn and Retention
GoSquared
“One of the reasons that SaaS business model is so valuable is that the revenue compounds. Compounding revenue makes successful SaaS businesses very difficult to slow down, but for one critical factor — high churn. Once a SaaS business is rolling, even if the first-month revenue realization (for new customers) is low, the only thing that can slow it down is a spike in churn.”
This article dives deeper retention and why it is important. Including how to definite it, measure it, and how to go further with it.
Video of the Week:
Tweet of the Week:
Don’t look for ideas to confirm your thinking, rather look for trends that will disrupt your thinking. – Rich Simmonds #quote
— Rob Peters (@StandardofTrust) November 15, 2016