All The News That’s Fit To Print
Welcome to the Integrate IQ blog. We share the latest on Integrate IQ, industry news and integration best practices.We recognize functional experts need specialized systems and that often leads to under utilized, siloed data. We’ll explore how sharing data amongst these systems streamline decision-making processes, increase revenue, reduce customer churn, and unlock meaningful insights. If these topics are interesting to you, subscribe to updates and we’ll send you our latest news.
Supercharge your sales process
Supercharge Your Sales with HubSpot-ERP Integration In today's fast-paced business world, sales success is often determined by the efficiency of your sales process. A streamlined sales cycle not only improves customer experience, but also aids in driving growth. The...
Creating a great email subject line
We can likely all agree we don’t need yet another email, but if you’re like me, I appreciate a thoughtful email. The problem is a clear email message with a bad subject line doesn’t even get opened. Having worked with many SaaS companies across multiple industries, we...
How to simplify your content execution
Step-by-step instructions for creating a "Top 5" lead magnet Most companies believe content can help their company grow. I credit Hubspot for beating it into our heads that "inbound is better than outbound" (not always true) and how well it can educate your prospects...
You’re only as good as your list
Building your email marketing list In order to grow your SaaS revenue, you need to find the best tools to help you scale your resources. While some options are freemium (or some actually are free), you should want to find the right tool that matches your team’s...
Are Your Sales and Marketing Teams in a Rivalry?
Make sales and marketing teams work together. In August 2013, I attended a baseball game at Fenway Park in Boston with a client, a CEO of a growing SaaS company. It wasn’t just any game – it was a Red Sox-Yankees game. I had no rooting interest but it got entertaining...
You Don’t Need More Tofu
Do you focus on lead nurturing throughout your sales funnel? When my wife and I started dating, we went through the normal phases of getting to know each other and our commonalities. We quickly both discovered one glaring difference... she was a vegetarian and I...
Supercharge your sales process
Supercharge Your Sales with HubSpot-ERP Integration In today's fast-paced business world, sales success is often determined by the efficiency of your sales process. A streamlined sales cycle not only improves customer experience, but also aids in driving growth. The...
Creating a great email subject line
We can likely all agree we don’t need yet another email, but if you’re like me, I appreciate a thoughtful email. The problem is a clear email message with a bad subject line doesn’t even get opened. Having worked with many SaaS companies across multiple industries, we...
How to simplify your content execution
Step-by-step instructions for creating a "Top 5" lead magnet Most companies believe content can help their company grow. I credit Hubspot for beating it into our heads that "inbound is better than outbound" (not always true) and how well it can educate your prospects...
You’re only as good as your list
Building your email marketing list In order to grow your SaaS revenue, you need to find the best tools to help you scale your resources. While some options are freemium (or some actually are free), you should want to find the right tool that matches your team’s...
Are Your Sales and Marketing Teams in a Rivalry?
Make sales and marketing teams work together. In August 2013, I attended a baseball game at Fenway Park in Boston with a client, a CEO of a growing SaaS company. It wasn’t just any game – it was a Red Sox-Yankees game. I had no rooting interest but it got entertaining...
You Don’t Need More Tofu
Do you focus on lead nurturing throughout your sales funnel? When my wife and I started dating, we went through the normal phases of getting to know each other and our commonalities. We quickly both discovered one glaring difference... she was a vegetarian and I...
Landing page benchmarks; Live video challenges; The “Data Wheel of Death” & More
This week's roundup includes lead generation benchmarks for landing pages, problems with live video, overcoming problems with bad data, benefits of user-generated content, and more. Lead Generation Landing Page Benchmarks and Top Content Tactics Marketing Profs &...
Power of visual content; 2 funnels of content marketing; Personalized video marketing
This week's roundup includes creating valuable evergreen content, giving content marketing time to be effective, keys to personalized video marketing, and more. The Power Of Visual Content In Your Content Marketing Strategy Rank Watch Digital content does not exist...
SaaS Relationships, Don’t Be That Guy!
Form a relationship before you request action On a recent visit to one of my SaaS clients, I was able to sit in on a few of their sales calls. I overheard one of their reps ask for a 12-month, 5-figure contract directly from a cold call. He was abruptly rejected. But...
2017 Video marketing trends; Fact-checking your content; Landing Pages that convert
This week's roundup includes video content marketing trends, protecting your credibility, creating landing pages that convert, and more. Video Marketing Trends in 2017 Social Hire If you think video is just about viral ridiculousness on Facebook and kids using...
