This week’s roundup includes content marketing secrets from the pros, boosting your website’s lead generation, going from personas to personal, and more.
What Works Now: 13 Content Marketing Secrets from Kissmetrics, WordStream, Unbounce, KlientBoost, Close.io & More
In the beginning, blogging was intimidating because people weren’t sure what it was or what to do with it. Then it became simple. So simple that everyone was doing it.
“For years, 500-odd words was the default blog post length. Easy. Only took an hour or two to crank out and you got on with your day. Except something happened. Supply vs. demand. Everybody started doing the content thing. The Inbound Marketing thing. And that level slowly edged up. Average word counts rose to ~800 in 2014 and then over ~1,000 in 2016 according to Orbit Media’s blogger survey. Then Brian Dean and Eric Van Buskirk analyzed over a million search results and found the average first page result had over 1,890 words.”
As this article points out, length is not the only thing that has become a challenging aspect in the blog world. It is also quantity, consistency, stats and facts, images and gifs, design and layout. All of these factors play a role on whether your blog is actually successful or not.
“Content marketing has gone from a cheap, easy, ‘free’ way to attract attention, to a cutthroat, winner-takes-all, heavily-funded marketing strategy.”
This article has great ideas for gaining content marketing success inspired by some of the pros in the blog and marketing world. [Read more here.]
12 Ways to Boost Your Website’s Lead Generation Performance
Leads. Leads. Leads. You can never have too many, right? Even if you are getting the wrong leads, you can be learning something–like what is attracting the wrong leads and what to change. Either way, in sales, the good numbers can only grow if your leads are also growing.
“Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation.”
If your website lead activity is stalling on any level, use the tips in the article to try to jumpstart the action. [Read more here.]
The Key to Content Marketing Success: Don’t Give Up Too Soon!
Content marketing is such a vast subject to tackle that it can quickly become overwhelming. It is not uncommon to see a business diving into it all at once and failing in the process. But it is not even that what they are attempting is not a solid, possibly even good, attempt, it’s that in content marketing, the value payout takes time.
“[T]here’s a lot of pressure to get it right, every time. All of this combines to exacerbate the fears that content marketing “artists” have about whether they’re creating the right art, or whether people like their art, or if enough people are even seeing their ‘art.’ The impact of this on the individual or marketing department is often to give up on a content marketing initiative before it’s had time to mature and achieve results.”
Are you giving up on your content too soon? Follow these guides to be sure not to make that mistake. [Read more here.]
If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy
It’s likely you know about segmenting or been advised to start segmenting your leads/prospects. Maybe you are currently doing so. It’s all about coming up with the best buyer personas for your company and segmenting leads according to those personas. While buyer personas are great, this article explains why it is not enough.
“You’ve spent years developing your personas and you’re tasked with building a content strategy that will meet the distinct needs of each one. This should be easy.[…] But here’s the rub: while personas can help shape your initial strategy, they aren’t enough to keep your audience engaged in the long term.”
Personas may bring the conversations to your prospects that are already on their mind, but it does not resonate with them until you make it personal. So how exactly do you do that? [Read more here.]
6 Ways to Source Content for Your Website
A blog finds success in multiple ways, and some of those things are less in your control than others; therefore, it is crucial that you embrace the things you can control and do them right–like consistency.
“Businesses that find success with content marketing all have one thing in common — they are consistent. It doesn’t matter if you publish monthly, weekly or daily blog posts; you have to stay consistent and not skip a beat.”
The real trouble with staying consistent is doing so while publishing quality content and not just repeating the same topics or not actually providing valuable information for a reader. This article will give you pointers for how to find inspiration, topics and information for your blog to make sure it stays fresh. [Read more here.]
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— Vladimer Botsvadze (@VladoBotsvadze) April 2, 2017