The energy was electric at INBOUND 2024! Integrate IQ was thrilled to connect with customers, partners, and HubSpot team members for a glimpse into the exciting future HubSpot has planned. Here’s our breakdown of key takeaways from the conference.
AI Takes Center Stage
As with last year, one of the most significant points of emphasis was the clear focus on Artificial Intelligence (AI). HubSpot is actively and deeply integrating AI functionality into its platform and extending AI capabilities with the introduction of agent.ai, a set of AI agents that streamlines workflows and enables users to build their own AI agents. Play with it – it’s mind-blowing.
In addition to announcing agent.ai, HubSpot doubled down on their built-in AI assistant, now branded Breeze. Imagine having an AI-powered copilot that can generate or re-purpose content, qualify leads automatically, schedule appointments, and even personalize marketing messages based on real-time data.
Enhanced API Capabilities Increases the Potential for Custom Integrations
For custom integrators like Integrate IQ, another exciting announcement was the planned improvement in HubSpot’s API limits and throttling. This move signifies HubSpot’s recognition of the growing need for seamless data exchange between their platform and other business-critical systems.
Previously, limited API access hindered certain robust custom integrations. However, these changes pave the way for more complex and powerful custom solutions. Our hope is that third party systems follow suit and increase API call limits and throttling. At Integrate IQ, we’re eager to leverage these API improvements to build even more sophisticated custom integrations.
HubSpot Doubles Down on SMS Engagement
HubSpot continues to emphasize SMS marketing as a primary communication channel. Businesses are increasingly recognizing the effectiveness of text messages for reaching customers quickly and conveniently. Read more about WHY SMS works, here.
Integrate IQ is already well-versed in the power of SMS marketing. We can help you leverage Message IQ to create targeted text campaigns that nurture leads, drive sales, and enhance customer service efforts.
A Huge Thank You to Our HubSpot Family!
Thank you! We wouldn’t be where we are today without our fantastic network of partners and customers. We’d like to express our sincere gratitude to the entire HubSpot team for a phenomenal event. It was an enriching experience to connect with our friends and industry leaders, share best practices, and get a sneak peek at the groundbreaking innovations on the horizon.
INBOUND 2025 Heads West!
Get ready to pack your bags and head to the Golden Gate City because INBOUND is moving to San Francisco for 2025! The exciting new location (September 3-5) promises an unforgettable experience filled with even more learning, networking, and growth opportunities.
Integrate IQ will be there, ready to connect with you and discuss how we can help you harness the full potential of HubSpot’s platform.
Registration for INBOUND 2025 is now open. Be among the first to secure your spot and join us in San Francisco September 3-5, 2025!
Ready to Take Your HubSpot Strategy to the Next Level? Integrate IQ is Here to Help!
While INBOUND 2024 may be over, the journey to achieving remarkable growth with HubSpot continues. Here at Integrate IQ, we’re passionate about helping businesses like yours leverage the power of HubSpot’s platform to its full potential.
We specialize in crafting custom integrations that bridge the gap between HubSpot and your existing business systems. Our team of expert developers can build personalized solutions that streamline your workflows, centralize your data, and ultimately supercharge your sales and marketing efforts.
Contact Integrate IQ today to learn more about how these new services can benefit your business.