Power of visual content; 2 funnels of content marketing; Personalized video marketing

visual content

This week’s roundup includes creating valuable evergreen content, giving content marketing time to be effective, keys to personalized video marketing, and more.

The Power Of Visual Content In Your Content Marketing Strategy

Rank Watch
Image: RankWatch.com

Image: RankWatch.com

Digital content does not exist without visuals. It cannot exist with visuals. Sure, you can create content with no graphics or imagery, but it will simply sink into the dark abyss of never read and never seen content on the internet. If you want to be heard and be seen and gain interaction or engagement, visuals are a must.

“A study by AdWeek suggested that tweets with images received 18% more clicks, 89% more favorites and 150% more retweets. People do not hesitate in sharing meaningful content and the best way to enhance your content/message is by incorporating visual content.”

After explaining the importance and high-impact of visuals (in case you are not already on board with it), this article shares how you can best incorporate images into your content and even suggested types of visuals: pictures, charts, memes, videos, gifs and more. [Read more here.]


How To Create Evergreen Content That Earns Value Indefinitely


Image: Pexels.com

Immediate and fast results are always appealing and they serve their own purpose. But there is definitely something to be said for long term payout; it can usually be more valuable as it will bring results for a longer period. This can be said of nearly anything, including digital content.

“There are articles that yield respectable short-term value immediately upon publication, but it’s often better to invest in content that will keep providing benefits to you indefinitely—in the form of domain authority, referral traffic, conversion rates, and brand visibility.”

This article breaks down three areas to focus on in order to create content that is both evergreen and valuable, including choosing the right topics, putting in the proper work, and nurturing and maintaining your content. [Read more here.]


The Key to Content Marketing Success: Don’t Give Up Too Soon!

Image: Pixaby

Image: Pixaby

The constant fast-paced mode of technology and all things digital can easily lead to impatience and a lack of focus. Most businesses know digital marketing is important, but they do not approach it as the ‘art’ that it just might be.

“And art is hard to do. Especially when it has to be done as an essential business activity, such as marketing and sales. It means having to produce art on a tight schedule at a pace that doesn’t allow much time for ‘artistic exploration.'”

This article will help one create the proper mindset for your digital content strategy, which includes giving your content time to run its course before judging it to be a failure or success. [Read more here.]


2 Funnels Are Necessary for Content Marketing

Content Marketing Institute
Image: CMI

Image: CMI

Content marketing has to be about a whole heck of a lot more than just sales. While sales are what pay the bills at the end of the day, the first step is simply connecting with your audience.

“Why do we assume that every subscriber to our content is a potential sales lead? Just because a person downloaded a white paper doesn’t mean he or she wants to be contacted by the company’s sales team. How did we ever come to that conclusion?”  

If you run the numbers, you will likely find that a good percentage of your subscribers are still not customers. This article will help you rework how you communicate and connect with these people in order to gain a relationship that is beneficial to you outside of simply trying repeated sales pitches with no results. [Read more here.]


Why Personalized Videos Are Dominating Content Marketing [Interview]

KO Marketing
Image: KOMarketing

Image: KOMarketing

Since it is no longer a secret that video is a must-use form of marketing, now the questions are about what kind of video delivers the best results. As more and more brands use video, much like blogging, the novelty of simply creating a video is dying and now you must stand out. So what does that look like in 2017?

“The ‘2017 Video in Business Benchmark Report‘ from Vidyard found that the average retention rate of personalized videos is 35 percent higher than non-personalized videos.  Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. and 11 a.m. PT.”

This is an interview with Vidyard content marketing manager Kimbe MacMaster on exactly how marketers are personalizing their content. [Read interview here.]


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