This week’s roundup includes SaaS stacks by growth stage, customer onboarding and the first 5 minutes, how cost reduction is always a tough sell, and user engagement tools for better customer experiences.
SaaS Stacks By Growth Stage with Expert Tips
MoneyPath Marketing
In order to grow your SaaS subscription revenue, you need to leverage find the best web tools that help you scale your resources. Just as you charge your customers a subscription fee, you need to prepare a budget for growth tools. While some options are freemium (or some actually are free) you should want to find the right tool that matches your team and its functional and budgetary needs. In short… hardly anything amazing is free, except for the advice we’ve gathered here for you.
Choosing the right tools is hard, sometimes you don’t know if a tool even exists to help you with a function because you are too busy working on your company to realize, and other times there are so many options it’s hard to know which is best.
We wanted to help. In this post we’ll cover some of the biggest players in the most important software categories to help your company thrive. To make this long list even more powerful… we even give you the information you need to decide if it is a good fit for your company based on its growth stage.
A Customer’s First 5 Minutes Can Make Or Break You
OPENVIEW
Trying to maximize customer success? Be sure to focus on the first five minutes that a new customer spends on your product. Customer success starts with onboarding and ensuring that the initial experience is great is crucial. This is because you want your customers to see the real value in your SaaS platform from the start.
In order to make the customer experience great for the first five minutes, you must truly understand your customer’s wants, needs, and goals. The combination of these three steps will help you get there:
- Hire a customer success lead
- Ask questions
- Measure anything and everything
B2B Saas – Cost Reduction is Always a Tough Sell
Sunstone
Why is cost reduction always a tough sell? There are two reasons for this. It is because cost reduction is an uncomfortable and difficult topic for any business leader. And extreme cost reduction strategies carry genuine risks.
“There is some obvious psychology at work here. Costs are not a fun or sexy subject. Growth and making money have far more appeal. Remember this in any sales conversation. You may be excited about the opportunity. But you are talking to someone who is facing a bill. Not the same mindset.”
60 User Engagement Tools for Better Customer Experiences (And How to Choose the Right Ones)
Appcues
Engagement is critical to any product’s growth. There are a bunch of engagement tools out there, including a lot of great ones. But still, choosing the right ones can be difficult given the variety of options.
“To help, we’ve researched 60 engagement tools and outlined some strategies for selecting the right ones to meet your product vision.”
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