How a Leading Lawn Care Company Streamlined Operations and Grew Smarter with Integrate IQ
For nearly 20 years, this Northeast-based lawn care and pest control company has built a reputation for lush lawns, healthy trees, and pest-free homes. With more than 40,000 active customers and a growing team, they’ve expanded into multiple states and earned a loyal following through quality service and local expertise.
Key Results
- Client: Multi-state lawn and pest control company serving over 40,000 customers across six locations with a 300-person team.
- Challenge: Sales and marketing systems were disconnected. Real Green handled operations while HubSpot managed leads and campaigns.
- Pain Points:
- Manual data entry and duplicate records.
- Delays in customer follow-up and service scheduling.
- Limited visibility into customer history and marketing performance.
- Solution:
- Custom integration between Real Green, HubSpot, and Message IQ.
- Workflow automation for lead routing, nurturing, and reporting.
- Platform customization and staff training for seamless adoption.
- Results:
- Leads sync instantly between Real Green and HubSpot.
- Response times reduced from hours to minutes.
- Automated, segmented marketing campaigns built on accurate data.
- Duplicate entry eliminated and data accuracy improved.
- Impact: A unified customer experience, faster growth, and measurable efficiency gains across sales and marketing.
- Next Step: Contact Integrate IQ to connect your Real Green or other service platforms with HubSpot.
The Challenge: Siloed Systems Slowing Growth
Like many service businesses, the client had invested in strong technology—Real Green for scheduling, routing, and operations, and HubSpot for marketing and sales.
But these platforms operated in isolation. Sales and marketing teams had to manually copy lead and customer data between systems, which caused:
- Delays in responding to new leads.
- Duplicate records and inconsistent information.
- Inefficient workflows and missed marketing opportunities.
The company needed a way to unify its platforms, accelerate communication, and give teams a single, accurate view of every customer.
The Solution: Real Green + HubSpot Integration Built for Speed and Scale
Integrate IQ engineered a custom bi-directional integration that seamlessly connects Real Green, HubSpot, and Message IQ. Key features include:
- Automated Lead Syncing: New web form submissions flow directly from HubSpot into Real Green in real time, eliminating manual entry.
- Real-Time Data Updates: Notes, quotes, and contact changes in Real Green automatically sync back to HubSpot, ensuring both systems stay aligned.
- Custom Workflows: HubSpot automations trigger targeted campaigns based on service milestones, geography, and purchase history.
- Enhanced Communication: Message IQ enables text messaging directly from HubSpot for faster follow-up and personalized service.
- Team Training: Integrate IQ provided onboarding and hands-on training, helping staff confidently manage the new connected system.
The Results: Faster Response, Smarter Marketing, Happier Customers
After implementation, the results were immediate and measurable:
- Lead response time dropped from hours to minutes.
- Duplicate entry was eliminated across systems.
- Customer segmentation improved dramatically, allowing marketing to tailor campaigns by service type and location.
- Reporting became more reliable, combining sales, service, and marketing data into one view.
- Customer satisfaction increased thanks to faster communication and more relevant outreach.
By connecting every touchpoint, this lawn care leader turned a fragmented workflow into a single, high-performing ecosystem that’s easy to manage and built to scale.
Modern Lawn & Tree Care Runs on Connected Systems
Integrate IQ helps service businesses like this one unify data, automate communication, and deliver better customer experiences. Whether you use Real Green, FieldRoutes, or another operations platform, our HubSpot integrations streamline your processes and help your business grow.
Ready to cultivate your success?
Schedule a free consultation to see how Integrate IQ can help you build a connected, efficient, customer-first organization.
