How Integrate IQ Helped a 60-Year Staffing Leader Unify Operations with a HubSpot – Avionté Integration

For more than six decades, this national staffing provider has been a trusted partner for companies like Walmart, helping fill project-based and seasonal roles across manufacturing, logistics, and distribution. But as their business grew, so did their technology sprawl. Critical data was scattered across multiple systems, slowing sales teams and creating operational blind spots.

Key Results

Client

60-year national staffing leader serving major brands like Walmart.

Challenge

Data scattered across three systems - Goldmine (CRM), Avionté (operations), and HubSpot (sales and marketing).

Pain Points

Reps toggling between platforms to find customer info.
Duplicate data entry causing errors.
No unified view of sales, operations, or payroll data.

Solution

Integrate IQ built a bi-directional integration between HubSpot and Avionté.
Automated syncing of contact, company, and deal data.
Custom business rules to ensure clean, compliant records.

Results

Retired Goldmine CRM completely.
Sales and ops teams now work from connected systems.
Duplicate entry eliminated and accuracy improved.
Reporting centralized in HubSpot.
Significant gains in efficiency and productivity.

Impact

Modernized a 60-year-old organization’s tech stack and positioned them to scale faster.

Takeaway

If you’re using HubSpot with Avionté (or any ATS), connecting them with Integrate IQ delivers faster workflows, better data, and happier teams.

The Challenge: Three Systems, Zero Visibility

After 20 years using Goldmine CRM to manage customer and sales data, the company adopted Avionté to handle workforce management, payroll, and billing. Around the same time, they brought in HubSpot to power sales, marketing, and service.
The result: three disconnected systems -

Goldmine: Historical sales data

Avionté: Operations, payroll, and workforce data

HubSpot: Active sales and marketing data

Sales reps were bouncing between platforms just to access basic account information. Back-office staff had no single source of truth. Duplicate data entry became routine, introducing errors and slowing down every process.

The Solution: A Bi-Directional Integration Between HubSpot and Avionté

The staffing company partnered with Integrate IQ, the leading HubSpot integration specialist, to connect their front- and back-office systems.

Our team developed a custom bi-directional data sync between HubSpot and Avionté, enabling real-time flow of contact, company, and deal data. The integration followed business-specific rules to keep records clean and consistent:

New contacts or companies created in Avionté automatically sync to HubSpot.

New HubSpot contacts push key data to Avionté, excluding free-domain emails.

Workflows ensure every record stays accurate and up to date across both systems

New contacts or companies created in Avionté automatically sync to HubSpot.

New HubSpot contacts push key data to Avionté, excluding free-domain emails.

Workflows ensure every record stays accurate and up to date across both systems

The Results: One Unified System, Countless Efficiencies

With the new integration in place, the staffing leader was able to retire Goldmine entirely and run their operations with confidence.

Key outcomes:

Sales teams now manage the entire customer lifecycle directly in HubSpot.

Operations and payroll teams access accurate client data instantly from Avionté.

Duplicate entry and data errors were virtually eliminated.

Reporting and analytics are centralized in HubSpot for faster decision-making.

Overall efficiency and productivity increased across departments

Sales teams now manage the entire customer lifecycle directly in HubSpot.

Operations and payroll teams access accurate client data instantly from Avionté.

Duplicate entry and data errors were virtually eliminated.

Reporting and analytics are centralized in HubSpot for faster decision-making.

Overall efficiency and productivity increased across departments

By unifying HubSpot and Avionté, this long-standing industry leader transformed disconnected data into a powerful, connected system that scales with their growth.

Modern Staffing Runs on Connected Systems

Integrate IQ builds intelligent integrations for HubSpot that eliminate silos and simplify operations. Whether you’re using Avionté, Bullhorn, or another platform, our team can help you connect it all - securely and seamlessly.

Ready to unify your systems and empower your team?

Contact Integrate IQ for a free integration evaluation.

Schedule a Free Consultation