Since we are all swimming in data, most have been driven to massaging data in spreadsheets from different systems in search of what’s working.  By integrating silos of data to your primary (or just larger) data set you avoid the pain of Excel exports.  Once your systems are talking, your reporting becomes easier and you make smarter decisions.  We have built integrations with almost every major CRM, marketing automation platform and numerous esoteric, industry software systems.