HubSpot Diamond Solutions Partner

HubSpot and ActiveCampaign Integration: Unify Your Sales and Marketing Automation

Eliminate the disconnect between your GTM platforms. Our deep integration syncs HubSpot and ActiveCampaign in real-time to create a single source of truth for your teams.

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Power Your ActiveCampaign Automations with HubSpot Data

Supercharge ActiveCampaign's powerful automation engine with a live feed of data from your HubSpot portal. By syncing sales activities, website engagement, and lead intelligence from HubSpot, you can build more sophisticated, context-aware automations in ActiveCampaign that guide customers through a truly seamless journey.

Trigger Automations from Sales Actions: Initiate a welcome sequence or onboarding campaign in ActiveCampaign the moment a deal is marked "Closed Won" in the HubSpot CRM.

Leverage Rich Inbound Data: Use HubSpot form submissions and website activity to trigger hyper-relevant email automations in ActiveCampaign, ensuring timely and personalized follow-up.

Maintain Flawless List Hygiene: A bi-directional sync of unsubscribes, bounces, and contact property updates ensures your lists are always clean and compliant across both platforms.

Give Your Sales Team Full Visibility in HubSpot

Empower your sales team with a 360-degree view of marketing engagement. By syncing detailed data from ActiveCampaign's email and automation campaigns directly into HubSpot, your reps get the critical context they need to prioritize outreach, personalize their conversations, and close deals faster.

See the Complete Engagement Timeline: Display ActiveCampaign email opens, clicks, and automation entries directly on the HubSpot contact record, eliminating blind spots for your sales team.

Enhance CRM Segmentation: Sync ActiveCampaign tags and custom fields to HubSpot contact properties, allowing sales to create custom views and marketing to build smarter lists.

Automate Sales Workflows: Use data synced from ActiveCampaign like the completion of a key nurturing sequence to automatically create a task or rotate a lead to a sales rep in HubSpot.

A Flexible Sync Architecture for Your GTM Stack

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Whether you're migrating from one platform to another or using a "best-of-breed" approach, standard connectors can't handle the complexity. Our integration is built to adapt to your unique GTM motion, syncing your custom properties, tags, and deal pipelines exactly the way you need them to.

Bi-Directional & Uni-Directional Sync: Gain granular control over every data point, ensuring deal stages, contact owners, and lifecycle stages stay perfectly aligned in both systems.
Real-time & Scheduled Syncs: Use an instant, real-time sync for critical sales and marketing updates, while leveraging scheduled syncs for high-volume data to optimize performance.
Custom Sync Logic & Triggers: Implement powerful conditional rules. For example, only sync a contact from HubSpot to ActiveCampaign after their lifecycle stage becomes "Marketing Qualified Lead."
High-Volume Data Handling: Our enterprise-grade architecture is engineered to handle millions of contacts and activities, making it ideal for migrations or large-scale, ongoing syncs.

Comprehensive Object & Field Mapping

We support standard and custom objects in both platforms, ensuring a complete and accurate data sync that includes the nuances of each system.

HubSpot

ActiveCampaign

Users
Contacts
Lists
Deals
Companies
Custom Properties

Users
Contacts
Lists
Deals
Accounts
Tags

Users Users
Contacts Contacts
Lists Lists
Deals Deals
Companies Accounts
Custom Properties Tags

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

While basic connectors can handle simple "if-this-then-that" triggers, they often fail with complex, bi-directional updates. Our solution is built for a true, ongoing sync of core objects like Deals and custom data like Tags. It maintains a constant, real-time alignment between the two systems, something that trigger-based tools cannot reliably achieve.

We provide flexible, bi-directional mapping for tags. We can sync ActiveCampaign tags to a custom multi-checkbox property in HubSpot for easy filtering. Conversely, we can automatically add or remove tags in ActiveCampaign based on a property change in HubSpot (e.g., assign a "Customer" tag when a deal is won).

Yes. Our migration service includes a full historical sync of your contacts, accounts, deals, and their associated engagement history (email opens, clicks, automation history, etc.). This ensures a seamless transition with no loss of valuable customer data.

Instantly. Our real-time, bi-directional deal sync ensures that any changes to a deal's stage, value, or owner in one platform are immediately reflected in the other. This keeps your sales and marketing teams perfectly aligned on the status of every opportunity in your pipeline.

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Schedule a discovery call with our integration experts to learn how a seamless, bi-directional sync can align your tech stack and accelerate your growth.