HubSpot Diamond Solutions Partner
HubSpot & Adobe Analytics Integration: Unify Web Data and CRM
Bridge the gap between anonymous web traffic and known revenue. This integration syncs Adobe’s deep behavioral insights with HubSpot’s deal data, giving you a single source of truth for ROI.
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Validate Your Analytics with Revenue Truth
Don't let your reporting end at a form fill. This integration connects HubSpot's "Closed Won" revenue data directly to Adobe Analytics, allowing you to optimize your digital strategy for profit, not just conversion rates.
Track True ROI: Import HubSpot deal stages and revenue as Adobe "Success Events." See exactly which campaigns, pages, and keywords drive actual dollars.
Enrich Visitor Profiles: Sync HubSpot attributes (like Industry, Lead Score, or Customer Tier) to Adobe eVars, allowing you to slice and dice web traffic by CRM data.
Optimize Ad Spend: Use CRM-enriched segments in Adobe to identify high-value audiences, then push those audiences to your ad platforms for precision targeting.
Don't let your reporting end at a form fill. This integration connects HubSpot's "Closed Won" revenue data directly to Adobe Analytics, allowing you to optimize your digital strategy for profit, not just conversion rates.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Enrich HubSpot with Enterprise Behavioral Signals
Adobe Analytics captures granular user journeys. This integration feeds that high-intent data back into HubSpot, empowering your GTM teams to act on specific behaviors.
Score Leads with Precision: Use Adobe calculated metrics (e.g., "High Intent Score") or specific event triggers to update HubSpot lead scores, surfacing the most engaged prospects to sales.
Trigger Timely Workflows: When a visitor qualifies for a specific Adobe Segment (e.g., "Abandoned Application"), instantly trigger a HubSpot email nurture to bring them back.
Personalize Sales Outreach: Give reps visibility. Push key web behaviors—like viewing a pricing page or downloading a whitepaper—directly to the HubSpot contact timeline as custom events.
Adobe Analytics captures granular user journeys. This integration feeds that high-intent data back into HubSpot, empowering your GTM teams to act on specific behaviors.
A Flexible Sync Built for Enterprise Data
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Enterprise analytics requires more than a simple cookie sync. Standard connectors often struggle with the volume and complexity of Adobe's data structure. We build a robust, API-level integration that maps to your specific Solution Design Reference (SDR) and business logic.
- Bi-Directional & Uni-Directional Sync: We configure the flow to match your needs. Push offline conversion data from HubSpot to Adobe (one-way) for reporting, or sync behavioral segments bi-directionally to keep both systems aligned.
- Real-time & Scheduled Syncs: Trigger HubSpot workflows in near real-time based on web events. Run scheduled batch jobs to upload heavy historic CRM data into Adobe Data Sources for trend analysis.
- Custom Sync Logic & Triggers: We build the rules you need. Only sync deals to Adobe if they originate from digital channels. Automatically create a HubSpot task if a known user visits the "Cancellation" page.
- High-Volume Data Handling: Adobe Analytics processes massive data volumes. Our integration is built for server-side efficiency, ensuring reliable data transfer without slowing down your site or hitting API limits.
Comprehensive Object & Field Mapping
We map the data that matters, connecting your CRM data directly to your Adobe Analytics setup.
HubSpot
Adobe Analytics
- Contacts (Cookie ID)
- Deal Amount
- Deal Stage
- Contact Properties (e.g., Industry)
- Marketing Events
- Custom Behavioral Events
- Lists / Segments
- Visitors (ECID / Visitor ID)
- Revenue (Success Event)
- Custom Event / eVar
- Traffic Variables (Props) / Conversion Variables (eVars)
- Success Events (Counter/Currency)
- Hit Data / Link Tracking
- Segments
- Contacts (Cookie ID) Visitors (ECID / Visitor ID)
- Deal Amount Revenue (Success Event)
- Deal Stage Custom Event / eVar
- Contact Properties (e.g., Industry) Traffic Variables (Props) / Conversion Variables (eVars)
- Marketing Events Success Events (Counter/Currency)
- Custom Behavioral Events Hit Data / Link Tracking
- Lists / Segments Segments
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
We capture the Adobe Experience Cloud ID (ECID) or a custom Visitor ID on your forms and store it as a hidden field in HubSpot. This allows us to map offline CRM data back to the specific digital visitor profile in Adobe.
Yes. Using Adobe's Data Sources API, we can upload historical deal and revenue data, attributing it to past visits. This is crucial for correcting historical ROI reporting.
Absolutely. We can pipe HubSpot data into the Adobe Experience Platform (AEP), which fuels Customer Journey Analytics, allowing for cross-channel stitching of online and offline data.
Yes. We can configure the integration to monitor for specific "High Value" events in Adobe. When a known prospect triggers one, it pushes a notification or task to the HubSpot contact owner instantly.
See the Full Customer Picture
Quit analyzing your data in fragments. Connect your web behavior to your bottom line. Schedule a free discovery call, and we'll map out your data flow to create a unified, revenue-focused analytics engine.
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