HubSpot Diamond Solutions Partner

HubSpot & ADP Workforce Now Integration: Synchronize HR Intelligence with Revenue Operations

Connect your Human Capital Management system with your CRM to automate user lifecycle management and commission payouts.

98.5%
Client Retention
275+
Platforms Integrated
16B+
Fields Synced Annually
HubSpot Diamond Partner

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Empower HR with Revenue-Driven Insights

ADP Workforce Now is the gold standard for payroll and HR efficiency, but it often lacks visibility into the sales activities that drive variable compensation. By integrating ADP with HubSpot, we turn isolated payroll data into a dynamic engine that supports your Go-to-Market strategy.

Automated Commission Payouts: Pull closed-won deal data from HubSpot directly into ADP’s payroll module to calculate commissions and bonuses with zero manual spreadsheet work.

Zero-Touch Provisioning: Trigger HubSpot account creation, team assignment, and license allocation immediately when a new hire is added to ADP Workforce Now.

Accurate Departmental Reporting: Ensure sales territories, cost centers, and reporting lines in ADP reflect the real-time structure of your active deal owners.

ADP Workforce Now is the gold standard for payroll and HR efficiency, but it often lacks visibility into the sales activities that drive variable compensation. By integrating ADP with HubSpot, we turn isolated payroll data into a dynamic engine that supports your Go-to-Market strategy.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Secure Your CRM with Validated Employee Data

HubSpot works best when its user base is clean and active. Integrating with ADP Workforce Now ensures that every user in your CRM is a verified employee, automatically handling the security risks associated with turnover and ensuring your pipeline data remains safe.

Automated Offboarding: Instantly revoke HubSpot access and trigger a deal reassignment workflow the moment an employee is marked as terminated in ADP.

Role-Based Access Mapping: Map ADP job titles to specific HubSpot permission sets, ensuring users automatically inherit the correct view and edit rights based on their role.

Performance vs. Cost Analysis: Correlate ADP compensation and benefits data with HubSpot revenue dashboards to analyze the true ROI of your sales teams.

HubSpot Report

HubSpot works best when its user base is clean and active. Integrating with ADP Workforce Now ensures that every user in your CRM is a verified employee, automatically handling the security risks associated with turnover and ensuring your pipeline data remains safe.

Flexible and Robust Sync Architecture

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

We build middleware that respects your unique HR hierarchies, handling the nuances of how you define "active" workers versus how you manage CRM seats without disrupting your payroll cycles.

  • Bi-Directional & Uni-Directional Sync: Push new hires from ADP to HubSpot, or write back sales performance metrics to HR records for comprehensive reviews.
  • Real-time & Scheduled Syncs: Utilize webhooks for immediate security updates (terminations) while scheduling heavy payroll batches for overnight processing.
  • Custom Sync Logic & Triggers: Filter syncs based on location codes, employment type (contractor vs. full-time), or department status.
  • High-Volume Data Handling: Process thousands of employee records and historical payroll data points efficiently without hitting API rate limits.

Comprehensive Object and Field Mapping

We ensure every piece of critical data, standard or custom, has its place in your connected Hubspot Adp ecosystem.

HubSpot

ADP Workforce Now

  • Users / Owners
  • Custom Objects (Commissions)
  • Deals (Revenue Data)
  • Internal Contacts
  • Teams / Hierarchies
  • Practitioners / Workers
  • Payroll / Pay Data
  • Bonus / Commission Line Items
  • Candidates / New Hires
  • Departments / Cost Centers
  • Users / Owners Practitioners / Workers
  • Custom Objects (Commissions) Payroll / Pay Data
  • Deals (Revenue Data) Bonus / Commission Line Items
  • Internal Contacts Candidates / New Hires
  • Teams / Hierarchies Departments / Cost Centers

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

We fix what others can't: 50% Of our customers hired us to fix a failed integration.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Category
HubSpot Direct
Integrate IQ
Setup Approach
Guided setup with best-practice coaching.
Done-for-you configuration — we build and optimize everything for you.
Integrations
Standard native apps and limited connectors.
Custom integrations with 275+ platforms — fully tested and supported.
CRM Migrations
Basic import support.
Complete migration from any CRM — clean data, mapped fields, zero downtime.
Technical Capability
Advisory-focused.
Engineer-led builds with API, automation, and custom object expertise.
Ongoing Support
Ticket-based, reactive
Dedicated partner support, proactive optimization & monitoring
Team Expertise
Generalists across thousands of accounts
Senior HubSpot engineers with 275+ complex integrations delivered
Frequently Asked Questions

Frequently Asked Questions

We implement an automated security workflow where changing an employee's status to terminated in ADP immediately deactivates their HubSpot user account, securing your customer data instantly.

Yes. We map closed-won deal values and close dates from HubSpot directly into ADP’s payroll batch inputs, allowing you to run commission checks based on validated revenue data.

Absolutely. We can map custom fields from ADP—such as Territory ID, Region, or Product Specialization—to HubSpot user properties to automate lead routing logic.

We use unique identifiers, such as the ADP Associate ID or corporate email address, as the primary key to ensure records are matched precisely and never duplicated.

Yes. We can batch process historical compensation or tenure data from ADP and populate it into HubSpot custom objects, enabling long-term analysis of sales efficiency and retention.

Ready to Unify Your HR and Sales Stacks?

Your people are the engine of your revenue; don't let their data get trapped in spreadsheets. Let's build a bridge between ADP Workforce Now and HubSpot that automates the busywork, secures your systems, and ensures everyone gets paid accurately and on time.

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