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The HubSpot & Alchemer Integration for Actionable Feedback
Turn survey responses into revenue. This integration syncs Alchemer's deep customer feedback directly into your HubSpot contact records, closing the loop between what customers say and what your GTM teams do.
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Trigger Smarter Surveys with HubSpot CRM Data
Stop sending generic surveys. This integration pushes HubSpot data like deal stages, lifecycle stages, and custom owner properties into Alchemer. This empowers you to send hyper-targeted surveys at the exact right moment in the customer journey.
Trigger Surveys from Workflows: Automatically send an Alchemer survey when a HubSpot deal is marked "Closed Won" or a service ticket is closed.
Personalize Survey Questions: Use HubSpot contact properties (like name, company, or product tier) to personalize survey questions and improve response rates.
Build Advanced Segmentation: Use HubSpot list membership to send targeted research surveys to specific customer segments, like "Power Users" or "Potential Churn Risks."
Stop sending generic surveys. This integration pushes HubSpot data like deal stages, lifecycle stages, and custom owner properties into Alchemer. This empowers you to send hyper-targeted surveys at the exact right moment in the customer journey.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Alchemer Feedback into Your Single Source of Truth
Stop letting valuable feedback die on a separate platform. This integration syncs Alchemer responses back to your HubSpot contact records, giving your entire GTM team a unified view of customer health.
Log Feedback on Contact Timelines: Automatically write NPS scores, CSAT ratings, and critical survey answers as custom properties or timeline events on a contact's record.
Create Feedback-Driven Workflows: Instantly trigger HubSpot tasks or notifications. If a customer submits a low NPS score, automatically create a high-priority task for the account owner to follow up.
Build Smarter Marketing Lists: Create active lists in HubSpot based on feedback. Segment contacts by "NPS Detractors," "Promoters," or anyone who mentioned "Pricing" in a survey.
Arm Sales with Insights: Give your sales team instant visibility into a contact's feedback history before they make a call, so they are never blindsided.
Stop letting valuable feedback die on a separate platform. This integration syncs Alchemer responses back to your HubSpot contact records, giving your entire GTM team a unified view of customer health.
A Flexible Sync Architecture for Your Feedback Loop
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors are rigid and can't handle custom survey logic. We build your integration around your specific feedback strategy, mapping your unique Alchemer questions and triggers to the right objects and properties in HubSpot.
- Bi-Directional & Uni-Directional Sync: You get a true two-way data flow. Push HubSpot contact data to Alchemer to personalize surveys, and pull Alchemer responses (NPS, CSAT, text answers) back to HubSpot to enrich your CRM.
- Real-time & Scheduled Syncs: Sync critical feedback like a "Detractor" NPS score in real-time to trigger instant follow-up. Or, run scheduled, high-volume syncs for non-urgent research surveys.
- Custom Sync Logic & Triggers: We build rules for your specific needs. "When an Alchemer survey is submitted AND the 'NPS Score' is below 6, sync the contact to HubSpot and create a 'Service Ticket' assigned to the CS team."
- High-Volume Data Handling: Our architecture is built to scale, reliably processing thousands of survey responses without hitting API limits or slowing down your systems.
Comprehensive Object & Field Mapping
We connect your feedback data directly to your customer records, giving you a complete, actionable view of every contact.
HubSpot
Alchemer
- Contacts
- Companies
- Custom Properties (e.g., "NPS Score")
- Custom Properties (e.g., "CSAT Score")
- Custom Properties (e.g., "Last Survey Date")
- Contact Timeline Event
- Service Tickets
- Survey Respondents
- (Used to associate respondents)
- Survey Responses (NPS Question)
- Survey Responses (CSAT Question)
- Survey Submission Date
- Survey Submitted (with key answers)
- (Triggered by negative responses)
- Contacts Survey Respondents
- Companies (Used to associate respondents)
- Custom Properties (e.g., "NPS Score") Survey Responses (NPS Question)
- Custom Properties (e.g., "CSAT Score") Survey Responses (CSAT Question)
- Custom Properties (e.g., "Last Survey Date") Survey Submission Date
- Contact Timeline Event Survey Submitted (with key answers)
- Service Tickets (Triggered by negative responses)
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Emailing a link just sends contacts to a survey. Our integration pipes the responses back into HubSpot as data. This allows you to segment, score, and trigger workflows based on the feedback.
Yes. This is the primary use case. We map your NPS and CSAT questions directly to custom properties in HubSpot, so you can track customer health over time.
Absolutely. You can use any HubSpot workflow trigger (like "Deal Stage = Closed Won" or "Ticket Status = Closed") to automatically send a specific Alchemer survey.
We can sync open-text answers (like "Why did you give this score?") directly into a custom property or as a note on the contact's timeline in HubSpot.
Close Your Customer Feedback Loop
Stop letting customer insights sit in a silo. Schedule a free consultation, and we'll show you how to connect Alchemer and HubSpot to turn feedback into immediate, automated action.
Book Your HubSpot Discovery Call!