HubSpot Diamond Solutions Partner
HubSpot & BetterCommerce Integration: Master B2B and D2C Revenue Streams
Bridge the gap between your headless commerce platform and CRM. Automatically sync customer orders, streamline complex B2B quoting workflows, and equip your sales team with real-time inventory visibility to close deals with confidence.
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Optimize Your Commerce Operations
Your commerce data lives in BetterCommerce, but your customer relationships live in HubSpot. This integration ensures that every transaction, product update, and inventory change fuels better service and operational efficiency.
Unified Customer Profiles: Automatically update BetterCommerce customer accounts with enriched data from HubSpot, ensuring shipping details and tax statuses remain consistent across platforms.
Inventory Visibility: Push low-stock alerts or product availability statuses from BetterCommerce PIM to HubSpot, preventing sales reps from quoting out-of-stock items.
Order Status Sync: Automatically push tracking numbers and fulfillment updates from BetterCommerce OMS to HubSpot, allowing support teams to answer "Where is my order?" questions instantly.
Your commerce data lives in BetterCommerce, but your customer relationships live in HubSpot. This integration ensures that every transaction, product update, and inventory change fuels better service and operational efficiency.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Drive Revenue with Transactional Data
The integration unlocks the full potential of HubSpot by transforming it from a passive marketing tool into an active revenue engine, powered by real-time transactional data from your storefront.
Smart Segmentation: Create high-value active lists based on BetterCommerce purchase history (e.g., "High AOV" or "Frequent Buyer") to run targeted cross-sell campaigns.
Abandoned Cart Recovery: Trigger personalized email workflows in HubSpot the moment a cart is abandoned in BetterCommerce, recovering lost revenue on autopilot.
B2B Quote Automation: Convert custom quote requests from your storefront into HubSpot Deals automatically, assigning them to the right sales rep for immediate follow-up.
The integration unlocks the full potential of HubSpot by transforming it from a passive marketing tool into an active revenue engine, powered by real-time transactional data from your storefront.
Composable Data Synchronization
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
BetterCommerce is built for flexibility; standard connectors often force you into a rigid box. We design a sync architecture that mirrors your unique API-first setup, ensuring data flows exactly when and how your operations require it.
- Bi-Directional & Uni-Directional Sync: Push approved B2B accounts from HubSpot to BetterCommerce or pull comprehensive order logs back to the CRM for reporting.
- Real-time & Scheduled Syncs: Trigger instant deal creation upon checkout while batch-processing heavy product catalog updates overnight to optimize API usage.
- Custom Sync Logic & Triggers: Define specific rules, such as only syncing orders from a specific "Brand" or "Storefront" within your BetterCommerce instance to distinct HubSpot pipelines.
- High-Volume Data Handling: Robustly manage large SKU counts and peak-season transaction volumes without performance degradation or data loss.
Comprehensive Object Mapping
Connect every transaction to the right CRM record.
HubSpot
BetterCommerce
- Contacts
- Companies
- Deals
- Products
- Line Items
- Custom Objects
- Customers
- Accounts (B2B)
- Orders / Quotes
- PIM Products / SKUs
- Order Lines
- Shipments / Returns
- Contacts Customers
- Companies Accounts (B2B)
- Deals Orders / Quotes
- Products PIM Products / SKUs
- Line Items Order Lines
- Custom Objects Shipments / Returns
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. Our integration connects directly to the BetterCommerce APIs (PIM and OMS), meaning it functions seamlessly regardless of the frontend framework you are using.
Absolutely. We can map data from multiple BetterCommerce storefronts to a single HubSpot portal, using custom properties to segment data by brand or region.
We can sync specific tier-based pricing or contract pricing from BetterCommerce to HubSpot Products, ensuring your sales reps see the same pricing the customer sees on the portal.
We perform a full initial historical sync. Past orders in BetterCommerce are matched to HubSpot contacts to build a complete Lifetime Value (LTV) profile from day one.
Ready to Unify Your Commerce Stack?
Don't let your transaction data sit in a silo. Let's build a bridge between BetterCommerce and HubSpot that automates your quote-to-cash cycle. We'll design a sync strategy that handles your complexity and accelerates growth.
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