HubSpot Diamond Solutions Partner

HubSpot & BigCommerce Integration: Unify Your E-commerce and CRM Data

Connect your BigCommerce store with the HubSpot CRM platform to get a complete view of the entire customer journey. Automate your marketing, recover abandoned carts, and increase customer lifetime value with powerful, data-driven insights.

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98.5%

Client Retention

275+

Platforms Integrated

16B+

Fields Synced Annually

HubSpot Diamond Partner

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Schedule a complimentary discovery call with our integration experts to explore how a custom HubSpot and BigCommerce connection can unlock a true 360-degree view of your customer and help you drive more revenue.

Power Your E-commerce Store with Advanced CRM Marketing

Transform your BigCommerce store from a simple sales channel into a relationship-building engine. By syncing customer and order data to HubSpot, you can move beyond basic email blasts and leverage powerful marketing automation to personalize the customer experience, recover lost sales, and drive repeat purchases.

Automated Abandoned Cart Recovery: Trigger sophisticated, multi-step abandoned cart email sequences in HubSpot the moment a shopper leaves your BigCommerce store.

Identify High-Value Customers: Automatically sync customer data to easily track purchase frequency, average order value, and lifetime value in HubSpot.

Personalize Post-Purchase Communication: Use HubSpot workflows to send targeted follow-up campaigns, review requests, or cross-sell offers based on a customer's purchase history.

Unlock a 360-Degree Customer View in HubSpot

Enrich your HubSpot portal with real-time transactional data from your BigCommerce store. When you sync customers, orders, and abandoned carts, you empower your marketing team to segment audiences with precision, automate campaigns based on actual buying behavior, and accurately report on marketing's impact on e-commerce revenue.

Track Customer Lifetime Value: Automatically log every BigCommerce order on the HubSpot contact record for a clear, real-time view of customer LTV.

Launch Behavior-Based Marketing: Create smart lists and trigger automated workflows based on specific products purchased, purchase frequency, RFM (Recency, Frequency, Monetary) scores, and more.

Attribute Revenue to Campaigns: Tie BigCommerce sales directly back to the marketing campaigns, channels, and content that influenced them for accurate ROI reporting.

A Flexible Sync Architecture That Molds to Your Business

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard, out-of-the-box connectors force you into a rigid data model that doesn't fit your unique marketing strategy. Our custom integration is engineered to map the flow of e-commerce data to your specific customer journey, ensuring the technology supports your workflow, not the other way around.

Bi-Directional & Uni-Directional Sync: Control the flow of customer and order data precisely between HubSpot and BigCommerce to maintain a single source of truth.
Real-time & Scheduled Syncs: Use real-time webhooks to trigger data transfers instantly when an order is placed or a cart is abandoned.
Custom Sync Logic & Triggers: Define the exact conditions for data synchronization, such as creating deals only for orders over a certain value or from a specific channel.
High-Volume Data Handling: Our architecture is built to reliably manage a high volume of daily orders and customer data without compromising performance.

Comprehensive Object & Field Mapping

We ensure seamless data translation between HubSpot and BigCommerce by mapping standard and custom objects for a complete customer and revenue picture.

HubSpot

BigCommerce

Contacts
Deals
Products & Line Items
Custom Object

Customers
Orders
Products
Abandoned Carts

Contacts Customers
Deals Orders
Products & Line Items Products
Custom Object Abandoned Carts

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and 'messy data' that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

The native connector is excellent for syncing basic customer and order data. Our custom solution provides deeper, more flexible data mapping (including custom fields), and enables more advanced, bi-directional workflows, such as syncing marketing preferences from HubSpot back to BigCommerce.

Yes. A core feature is the ability to sync abandoned cart data from BigCommerce to a custom object in HubSpot in near real-time. This allows you to leverage HubSpot's powerful workflow engine to create more sophisticated and personalized recovery campaigns than what is available natively in BigCommerce.

Absolutely. We can perform a one-time historical data sync to populate your HubSpot contact records with their complete purchase history from BigCommerce. This provides an immediate, 360-degree view of every customer and allows for accurate LTV calculation from day one.

Yes. The integration syncs detailed line-item data from each BigCommerce order. This allows you to create highly specific smart lists and trigger automated cross-sell or upsell campaigns in HubSpot based on a customer's precise purchase history.