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HubSpot & Brilliant Directories Integration: Turn Your Directory Members into HubSpot Revenue
Stop letting member data get siloed. This integration syncs your Brilliant Directories members, leads, and payment tiers directly into HubSpot, giving your GTM team a 360-degree view of the entire member lifecycle.
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Empower Your Directory with HubSpot's CRM Power
Your directory is a powerful member acquisition tool; this integration makes it a sales engine. By syncing HubSpot data back to your directory, you can manage premium memberships, grant access, and personalize the member experience based on CRM activity.
Manage Premium Members: Automatically upgrade or downgrade a member's access level in Brilliant Directories when their deal stage is marked "Closed Won" in HubSpot.
Arm Members with Data: Push qualified leads from HubSpot back to specific, premium-tier members in your directory, adding massive value to their subscription.
Sync Opt-Out Status: Instantly sync email unsubscribes from HubSpot back to your Brilliant Directories contacts to ensure global compliance.
Your directory is a powerful member acquisition tool; this integration makes it a sales engine. By syncing HubSpot data back to your directory, you can manage premium memberships, grant access, and personalize the member experience based on CRM activity.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Supercharge HubSpot with Your Member Data
Stop guessing which members are most valuable. This integration turns your entire directory into a rich data source, syncing member signups, leads submitted, and content submissions directly to the HubSpot contact timeline.
Segment by Membership Level: Automatically sync a member's directory plan (e.g., "Free Trial," "Premium Listing") to a custom HubSpot property for hyper-targeted marketing.
Automate Sales Follow-up: Instantly create a HubSpot deal when a member signs up for a "Premium Plan Trial" on your directory.
Track Member ROI: Attribute leads generated from a member's directory listing back to their contact and company record in HubSpot.
Score Engaged Members: Use member-generated content (like new posts, events, or reviews) as lead-scoring triggers to identify your most active users.
Stop guessing which members are most valuable. This integration turns your entire directory into a rich data source, syncing member signups, leads submitted, and content submissions directly to the HubSpot contact timeline.
A Robust Sync Built for Your Directory Model
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors are built for simple forms, not complex directory platforms. They can't differentiate between your 15 different "Contact Member" forms or your unique membership tiers. We build the sync around your revenue model, using the Brilliant Directories API and webhooks for a true, bi-directional connection.
- Bi-Directional & Uni-Directional Sync: You get a true two-way flow. Create a new user in Brilliant Directories from a HubSpot contact, and sync new member signups and lead submissions from Brilliant Directories back to HubSpot.
- Real-time & Scheduled Syncs: Instantly create a new HubSpot contact the moment a "free member" signs up. Or, run a nightly sync to update all member profile information (like bio, photos, or posts) to their HubSpot record.
- Custom Sync Logic & Triggers: We build logic for your specific directory. For example: "When a 'Lead Submitted' form is submitted on a 'Premium Member's' profile, create a lead in HubSpot and associate it with both the person who submitted the form and the premium member's company record."
- High-Volume Data Handling: Our architecture is built to handle the scale of a growing directory, reliably syncing thousands of members, leads, and data points without hitting API limits.
Comprehensive Object & Field Mapping
We sync the full spectrum of your directory data, from member profiles to the leads they generate, creating a complete picture in HubSpot.
HubSpot
Brilliant Directories
- Contacts
- Companies
- Deals
- Custom Properties
- Contact Activity Timeline
- Form Submissions
- Users / Members
- (Created from Member Profiles)
- (Triggered by Plan Signups or Upgrades)
- User Plan / Subscription Tier
- Leads Submitted, Reviews Submitted, Posts Published
- Form Inquiries
- Contacts Users / Members
- Companies (Created from Member Profiles)
- Deals (Triggered by Plan Signups or Upgrades)
- Custom Properties User Plan / Subscription Tier
- Contact Activity Timeline Leads Submitted, Reviews Submitted, Posts Published
- Form Submissions Form Inquiries
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Zapier is great for simple, one-way triggers (like "New Member, New Contact"). Our solution is bi-directional and handles complex logic, such as updating membership tiers in Brilliant Directories from HubSpot or linking leads to the correct member profile.
Yes. We instantly create or update a HubSpot contact when a new user signs up on your directory, tagging them with their specific membership plan.
Yes. This is a key feature. When a visitor submits a lead form on a member's profile, we create a new contact in HubSpot and can associate that lead with the member's company record for full visibility.
When a member upgrades or their payment status changes, we can sync that data to HubSpot. This can trigger automated workflows, create deals, or notify the account owner.
See Your Custom Directory-to-CRM Sync in Action
Stop managing your members and your sales in two different places. Schedule a free discovery call, and we'll show you exactly how to connect your Brilliant Directories platform to HubSpot for automated growth.
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