HubSpot Diamond Solutions Partner
HubSpot & Clay Integration: Automate Outbound & Enrich Your CRM
Transform your CRM from a static database into a self-updating growth engine. Automatically enrich contacts, waterfall work emails, and trigger personalized outreach without leaving HubSpot. Connect your creative prospecting workflows directly to your revenue operations.
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Maximize Clay for GTM Teams
Turn Cold Data into Warm Conversations Clay is the ultimate tool for creative prospecting, but keeping that data siloed limits its impact. Integrating with HubSpot ensures every enriched data point—from tech stack details to recent news mentions—flows into your broader Go-to-Market system. This empowers your team to act on high-quality intelligence instantly rather than drowning in spreadsheets.
Automated List Building: Push qualified leads from Clay tables directly into HubSpot sequences based on specific intent signals and fit scoring.
Deep Data Enrichment: Automatically populate 50+ columns of hard-to-find data (revenue, open roles, hiring trends) for every prospect.
AI-Driven Personalization: Sync AI-generated icebreakers and email drafts from Clay directly into HubSpot contact properties for immediate use.
Turn Cold Data into Warm Conversations Clay is the ultimate tool for creative prospecting, but keeping that data siloed limits its impact. Integrating with HubSpot ensures every enriched data point—from tech stack details to recent news mentions—flows into your broader Go-to-Market system. This empowers your team to act on high-quality intelligence instantly rather than drowning in spreadsheets.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Supercharge HubSpot with Hyper-Targeted Data
Fuel Marketing Automation with Verified Intel HubSpot is powerful, but it is only as good as the data you feed it. By injecting Clay’s massive data waterfall into HubSpot, you ensure your marketing and sales teams are targeting the right people with the right message. This eliminates manual data entry and ensures your segmentation is based on live, verified reality.
Hygiene & Health: Automatically update job titles, company sizes, and locations in HubSpot to keep your database pristine.
Triggered Workflows: Start specific nurture campaigns in HubSpot the moment a lead meets complex criteria defined in Clay (e.g., "Software company hiring for Sales VP").
Unified Reporting: Track the ROI of your outbound efforts by connecting Clay-originated leads to closed-won deals in HubSpot.
Fuel Marketing Automation with Verified Intel HubSpot is powerful, but it is only as good as the data you feed it. By injecting Clay’s massive data waterfall into HubSpot, you ensure your marketing and sales teams are targeting the right people with the right message. This eliminates manual data entry and ensures your segmentation is based on live, verified reality.
Flexible Sync Architecture
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Our architecture handles the complexity of Clay’s data structure, ensuring you get the intelligence you need without breaking your API limits.
- Bi-Directional & Uni-Directional Sync: Pull new HubSpot contacts into Clay for enrichment, then push enhanced data back to HubSpot for action.
- Real-time & Scheduled Syncs: Trigger updates instantly upon enrichment completion or run nightly batches to preserve API credits.
- Custom Sync Logic & Triggers: Only sync leads that have a verified valid email address or match your specific Ideal Customer Profile (ICP).
- High-Volume Data Handling: Robust processing that manages thousands of rows of enrichment data without timing out or creating duplicates.
Object & Field Mapping
Ensure your teams are speaking the same language. We map the critical data points that drive your business.
HubSpot
Clay
- Contacts
- Companies
- Deals (Pipelines)
- Custom Properties
- Notes
- People (Enriched Rows)
- Companies / Domains
- Opportunities / Status Columns
- AI Generated Text / Waterfall Data
- Research Summaries
- Contacts People (Enriched Rows)
- Companies Companies / Domains
- Deals (Pipelines) Opportunities / Status Columns
- Custom Properties AI Generated Text / Waterfall Data
- Notes Research Summaries
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Zapier can be expensive and slow for high-volume row processing in Clay. Our integration handles bulk updates efficiently and manages complex credit usage logic that simple zaps often miss or mishandle.
Yes. We map Clay’s AI-generated text columns (like personalized openers or "reason for outreach") to custom properties in HubSpot, making them immediately available for your sales templates.
We utilize Clay’s deduplication logic combined with HubSpot’s unique identifiers (Email/Domain) to ensure we update existing records rather than creating messy clones in your CRM.
Clay can consume API calls quickly when processing large tables. We implement batching and throttling to ensure your HubSpot instance stays healthy and within operational limits.
Ready to Scale Your Outbound Engine?
Manual copy-pasting is for amateurs. If you are ready to build a prospecting machine that runs on autopilot, let’s talk. We will help you design a data flow that keeps your sales team focused on selling, not data entry. Let's build a solution that fits your workflow.
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