HubSpot Diamond Solutions Partner

HubSpot + Drift Integration: Convert Conversations into Revenue, Faster

Bridge the gap between real-time buyer engagement in Drift and your system of record. This integration ensures every valuable conversation is instantly captured, routed, and actioned in HubSpot.

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Arm Your Sales Team with Real-Time Conversational Context

Empower your sales development and account executive teams to have smarter, more personalized conversations by enriching Drift with valuable data from HubSpot. By providing critical CRM insights directly within the chat interface, reps can qualify leads faster and create a seamless buyer experience.

Personalize Live Conversations: Surface HubSpot contact properties, lifecycle stages, and active list memberships directly within the Drift conversation view to tailor your outreach in real-time.

Automate Sales Workflows: Instantly book meetings for the correct sales rep that sync to both their calendar and the HubSpot contact timeline, eliminating manual follow-up steps.

Gain a 360-Degree View: Give reps immediate access to a lead's full engagement history by automatically logging complete chat transcripts and key conversation events on the HubSpot timeline.

Improve Targeting: Use HubSpot data to dynamically target website visitors with the right Drift playbook, ensuring you engage key accounts and high-intent prospects with the perfect message.

Turn Conversational Insights into Automated Action in HubSpot

Transform Drift from a simple chat tool into a powerful, first-party data source that fuels your entire revenue engine. By syncing rich conversational data into HubSpot, marketing and operations teams can automate processes, improve attribution, and build a more intelligent GTM strategy.

Achieve Accurate Attribution: Build powerful attribution reports in HubSpot that measure the direct pipeline and revenue influenced by specific Drift playbooks and conversations.

Enhance Lead Nurturing & Scoring: Use Drift activities, such as becoming a Conversation Qualified Lead (CQL) or engaging with a specific playbook, to score leads and enroll them in targeted nurture sequences.

Implement Advanced Lead Routing: Go beyond basic routing. Instantly assign new contacts from Drift to the correct owner in HubSpot using sophisticated rules based on conversation data, firmographics, or HubSpot properties.

Create Granular Segments: Build highly specific audiences and lists in HubSpot based on conversation tags, outcomes, and topics, allowing for precise marketing follow-up.

A Flexible & Reliable Sync for Real-Time Engagement

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Off-the-shelf connectors force you into a predefined data flow. We believe your integration should be molded to your unique lead qualification and routing strategy. Our solution is custom-configured to map to your specific business logic, custom properties, and attribution models.

Bi-Directional & Uni-Directional Sync: Enrich Drift with HubSpot data for better conversations, send Drift data to HubSpot for better reporting, or create a continuous, two-way information loop.
Real-time & Scheduled Syncs: Leverage real-time syncs to ensure instantaneous lead routing from conversations and scheduled syncs for large-scale data updates.
Custom Sync Logic & Triggers: Implement complex, rules-based logic to qualify, route, and assign leads based on data from both Drift and HubSpot.
High-Volume Data Handling: Our architecture is built to reliably process thousands of conversations and activities, ensuring flawless performance at scale.

Comprehensive Object & Field Mapping

We support the standard and custom objects essential for connecting your conversational marketing efforts to your CRM. Our deep mapping capabilities ensure all relevant data points between Drift and HubSpot are connected for a unified GTM data model.

HubSpot

Drift

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

While the native connector is excellent for basic contact creation, our solution is built for advanced revenue operations. We enable complex, multi-object, bi-directional syncing, mapping to custom objects, and sophisticated lead routing logic that isn't possible out-of-the-box. For example, we can route a lead based on a combination of their conversation content in Drift and their industry data in HubSpot.

Yes. This is a primary use case for our integration. We can build routing rules that take any data point—such as conversation tags from Drift, or company size, industry, and location from a data enrichment tool via HubSpot to ensure every lead is instantly assigned to the correct territory and sales representative.

We ensure that when a contact or deal is created or updated from a Drift conversation, it is "stamped" with the relevant attribution data, such as the specific playbook ID or campaign name. This allows you to build accurate, multi-touch attribution reports in HubSpot that clearly show Drift's influence on pipeline and closed-won revenue.

Absolutely. The bi-directional nature of our integration allows us to feed HubSpot list memberships and property data to Drift. This enables you to create highly targeted audiences in Drift, for example, showing a specific pricing playbook only to visitors who are in your "High-Intent Leads" list in HubSpot.

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Schedule a discovery call with our integration experts to architect a solution that aligns perfectly with your conversational marketing strategy and revenue goals.