HubSpot Diamond Solutions Partner

HubSpot and Eloqua Integration: Unify Marketing Operations & Create One Source of Truth

Eliminate data fragmentation between your marketing platforms. Our enterprise-grade integration syncs HubSpot and Eloqua to provide a complete, real-time view of your customer journey.

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Enhance Eloqua Campaigns with a 360-Degree Customer View

Leverage the full power of Oracle Eloqua's campaign orchestrator by feeding it comprehensive data from across your GTM ecosystem. By syncing sales updates, engagement signals, and lead activities from HubSpot, you can build more intelligent segments, refine lead scoring, and execute highly personalized campaigns in Eloqua based on a complete customer profile.

Enrich Lead Profiles: Sync sales activities and updated CRM data from HubSpot to Eloqua contacts, providing deeper insights for more effective segmentation and personalization.

Unified Lead Scoring: Incorporate engagement data from HubSpot-powered websites or microsites into Eloqua's master lead scoring model for a holistic view of prospect intent.

Streamline Data Flow: Automatically push leads generated by HubSpot inbound marketing efforts into the correct Eloqua nurturing campaigns, eliminating manual list uploads.

Power HubSpot with Enterprise-Level Data from Oracle Eloqua

Give your sales and marketing teams using HubSpot unprecedented visibility into the sophisticated campaigns being run in Eloqua. Syncing detailed campaign engagement and lead intelligence from Eloqua empowers HubSpot users to understand the full marketing journey, align sales outreach with campaign messaging, and contribute to unified, cross-platform reporting.

Complete Visibility for Sales: Allow sales teams in HubSpot to see a contact's full engagement history with complex Eloqua nurturing campaigns, enabling more informed conversations.

Trigger Timely Sales Actions: Create tasks and notifications in HubSpot for sales reps when a lead takes a key action within an Eloqua campaign, such as attending a webinar or visiting a high-value page.

Consolidate Reporting: Pull Eloqua campaign data into HubSpot to create a single, consolidated view of all marketing touchpoints for more accurate full-funnel analysis.

A Flexible Sync Architecture for Enterprise Marketing

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Enterprise marketing stacks are complex. Whether you're managing multiple brands, migrating systems, or running a co-existence model after an acquisition, standard connectors fail. Our custom integration is designed to handle your specific business logic, custom data models, and complex data flows, ensuring a seamless connection that works for you.

Bi-Directional & Uni-Directional Sync: Gain granular control over data flow, establishing a clear source of truth for every object and field across both platforms.
Real-time & Scheduled Syncs: Utilize real-time, trigger-based syncs for critical data like new leads, and efficient batch updates for high-volume activity logs.
Custom Sync Logic & Triggers: Implement powerful conditional rules to govern data exchange. Sync a contact only after they reach a certain score or are added to a specific campaign.
High-Volume Data Handling: Our integration is architected for enterprise scale, reliably processing millions of records and activities without compromising performance.

Comprehensive Object & Field Mapping

We support all standard and custom data objects to ensure a perfect mirror of your customer data across both marketing automation platforms.

HubSpot

Oracle Eloqua

Contacts
Companies
Deals
Campaigns
Custom Objects

Contacts
Customers
Opportunities
Campaigns
Custom Objects

Contacts Contacts
Companies Customers
Deals Opportunities
Campaigns Campaigns
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

Standard connectors are built for common, straightforward scenarios. Our solution excels at handling the complexity inherent in enterprise systems like Eloqua, including syncing Custom Data Objects (CDOs), managing intricate data from multi-step campaigns, and implementing custom business logic that native tools cannot support.

Yes. This is a key differentiator. We can map data from Eloqua CDOs to either standard fields, custom fields, or even Custom Objects within HubSpot, ensuring that your unique and valuable data isn't trapped in one system.

Absolutely. We manage end-to-end migrations, which includes a full historical sync of contacts, accounts, and their associated engagement history (email opens, clicks, form submissions, etc.). This ensures a seamless transition for your team with a complete data set from day one.

Yes. We can design a sync process that ingests engagement signals from both HubSpot and Eloqua, uses a central logic to calculate a single, unified lead score, and then writes that score back to the contact record in both systems. This provides a consistent measure of lead quality for all marketing and sales users.

Get Your Free HubSpot Consultation!

Don't let disconnected platforms create blind spots in your GTM strategy. Schedule a discovery call with our integration architects to design a seamless and scalable data flow between HubSpot and Eloqua that aligns your operations, unifies your reporting, and drives smarter decisions.