HubSpot Diamond Solutions Partner
HubSpot + Freshdesk Integration: Unify Your Customer Data for Proactive Growth
Create a seamless 360-degree customer view by syncing support tickets and insights into your CRM. Empower your teams to proactively boost retention and identify expansion revenue opportunities.
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A seamless integration between your support and GTM systems is the foundation for world-class customer retention and growth. Schedule a discovery call with our experts to design a data flow that aligns your entire organization around the customer.
Equip Your Support Team with Full Customer Context
Empower your support agents to deliver faster, more empathetic service by providing critical CRM data directly within the Freshdesk interface. When agents can see the entire commercial relationship, they can move beyond simply closing tickets and begin building long-term customer loyalty.
View Key CRM Data in Freshdesk: Display HubSpot contact, company, and deal information within the Freshdesk ticket view, giving agents instant context on the customer's value and history.
Prioritize High-Value Customers: Automatically surface HubSpot properties like lifecycle stage, recent deal size, or customer tier to help agents prioritize their ticket queue effectively.
Streamline Internal Escalations: Allow agents to create and assign HubSpot tasks for account managers or customer success managers directly from a Freshdesk ticket, ensuring critical issues are never missed.
Understand the Full Picture: Provide agents with visibility into a customer's sales pipeline and product usage history, enabling more informed and personalized support interactions.
Empower your support agents to deliver faster, more empathetic service by providing critical CRM data directly within the Freshdesk interface. When agents can see the entire commercial relationship, they can move beyond simply closing tickets and begin building long-term customer loyalty.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Embed Service Insights into Your Revenue Engine
Break down the silos between your GTM and support teams by making Freshdesk data a core component of your HubSpot instance. This complete view of the customer journey allows you to protect revenue, automate actions, and build a truly customer-centric operational model.
Provide Full Visibility to GTM Teams: Display a complete history of support tickets including status, priority, and type on HubSpot contact and company records, preventing sales reps from contacting unhappy customers.
Automate Churn-Risk Workflows: Trigger HubSpot tasks, notifications, and nurture sequences based on Freshdesk events, such as the creation of a high-priority ticket or a poor satisfaction survey response.
Develop Customer Health Scores: Create dynamic customer health scores in HubSpot by analyzing Freshdesk data like ticket volume, resolution time, and ticket category, identifying at-risk accounts before they churn.
Refine Marketing and Sales Segmentation: Build highly targeted lists in HubSpot that can include or exclude contacts based on their support activity, ensuring the right message reaches the right person at the right time.
Break down the silos between your GTM and support teams by making Freshdesk data a core component of your HubSpot instance. This complete view of the customer journey allows you to protect revenue, automate actions, and build a truly customer-centric operational model.
A Flexible & Robust Sync for a 360-Degree Customer View
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Generic connectors force you into a rigid data model. We believe your integration should adapt to your customer lifecycle, not the other way around. Our solution is custom-configured to map to your unique escalation processes, custom objects, and specific business logic.
- Bi-Directional & Uni-Directional Sync: Control the flow of information precisely, whether you need to enrich Freshdesk with HubSpot data, populate HubSpot with ticket data, or both.
- Real-time & Scheduled Syncs: Trigger data transfers instantly when a ticket is updated or schedule large-scale syncs to run at intervals that suit your reporting needs.
- Custom Sync Logic & Triggers: Implement complex, rules-based logic to control exactly which tickets and contacts sync, ensuring your data remains clean and actionable.
- High-Volume Data Handling: Our architecture is built to reliably process millions of records, ensuring scalability as your customer base and support volume grow.
Comprehensive Object & Field Mapping
We support the standard and custom objects you depend on to manage the entire customer lifecycle. Our deep mapping capabilities ensure all relevant data points between HubSpot and Freshdesk are connected for a truly unified operational view.
HubSpot
Freshdesk
- Contacts
- Companies
- Deals
- Custom Objects
- Leads/Contacts
- Accounts
- Opportunities
- Custom Objects
- Contacts Leads/Contacts
- Companies Accounts
- Deals Opportunities
- Custom Objects Custom Objects
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem; it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
While the marketplace app is good for basic visibility, our solution offers deep, bi-directional integration. We can sync data to custom objects in HubSpot, map any custom field, and build complex automation based on ticket status or content. For example, we can automatically change a HubSpot lifecycle stage based on a specific type of ticket being resolved in Freshdesk, which is beyond the scope of the standard connector.
Yes. Many of our clients prefer to use a custom object for support tickets to keep that data distinct from HubSpot's native Tickets object. Our platform can fully map to any custom object, giving you complete control over your HubSpot data architecture.
Absolutely. We can design workflows for any business process. For instance, if a ticket is tagged as a 'feature request' in Freshdesk, the integration can automatically create a task for the relevant Product Manager in your project management tool and notify the HubSpot Account Owner.
Yes. We can perform a one-time historical sync to associate all past Freshdesk tickets with the correct contact and company records in HubSpot. This provides your GTM teams with a complete and invaluable historical context of every customer relationship from day one.
Yes. You have complete control. We can implement sync logic based on any criteria, such as ticket priority, group, status, or type. This ensures that you only sync the data that is relevant and actionable for your GTM teams, keeping your HubSpot instance clean.
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A successful HubSpot onboarding goes beyond the basics. It's about building a platform that your team loves to use and that drives real growth. Let's build it right, right from the start.
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