HubSpot Diamond Solutions Partner
HubSpot + Google Ads Integration: Connect Ad Spend to Revenue
Stop guessing which ads drive real business results. This integration bridges the gap between your ad platform and your CRM, enabling you to optimize campaigns based on actual sales data, not just clicks and conversions, to definitively prove your ROI.
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A deep integration between HubSpot and Google Ads is the key to unlocking true performance marketing, allowing you to optimize for revenue, not just clicks. Schedule a consultation with our marketing technology experts to build your closed-loop reporting engine.
Build Smarter, More Profitable Ad Campaigns
Move beyond optimizing for top-of-funnel metrics and start optimizing for revenue. By syncing your rich CRM data from HubSpot back to Google Ads, you can build hyper-targeted audiences, suppress irrelevant contacts, and feed Google's AI the offline conversion data it needs to find more customers just like your best ones.
Create CRM-Powered Audiences: Sync any HubSpot smart list directly to Google Ads to create highly targeted audiences for your campaigns. Go beyond basic retargeting and engage contacts based on their lifecycle stage, product interest, or persona.
Improve Ad Spend Efficiency: Stop wasting money on the wrong clicks. Create exclusion lists from your HubSpot data to prevent showing acquisition ads to current customers, active sales opportunities, or unqualified leads.
Optimize for Revenue with Offline Conversions: Feed Google's smart bidding algorithms the data that matters. Automatically send offline conversion events to Google Ads when a lead becomes a customer in HubSpot, so your campaigns optimize for bottom-line results.
Expand Your Reach with Lookalikes: Build powerful lookalike audiences in Google Ads based on your most valuable customer segments in HubSpot, allowing you to find new prospects who mirror your ideal customer profile.
Move beyond optimizing for top-of-funnel metrics and start optimizing for revenue. By syncing your rich CRM data from HubSpot back to Google Ads, you can build hyper-targeted audiences, suppress irrelevant contacts, and feed Google's AI the offline conversion data it needs to find more customers just like your best ones.
Achieve True Closed-Loop Ad Reporting in HubSpot
Finally, connect every dollar of ad spend to real business outcomes. This integration pulls all your granular Google Ads data directly into HubSpot, attributing it to contacts, deals, and revenue, so you can see the complete customer journey and definitively prove the value of your advertising efforts.
Gain Granular Ad Attribution: Gain complete visibility by capturing the exact campaign, ad group, and keyword that generated a contact, stored as properties on their HubSpot record for easy filtering and reporting.
Build Powerful Revenue Attribution Reports: Move beyond last-click attribution. Create multi-touch revenue attribution reports in HubSpot that accurately measure the influence of your Google Ads campaigns on pipeline and closed-won deals.
Empower Sales with Actionable Context: Give your sales team a competitive edge by showing them the specific ad and search term a lead used before converting, enabling highly relevant and personalized outreach from the very first call.
Analyze the Full-Funnel Journey: Track the entire customer lifecycle from the initial ad impression and click, all the way through to MQL, SQL, and closed-won revenue, all within your HubSpot dashboards.
Finally, connect every dollar of ad spend to real business outcomes. This integration pulls all your granular Google Ads data directly into HubSpot, attributing it to contacts, deals, and revenue, so you can see the complete customer journey and definitively prove the value of your advertising efforts.
A Reliable Sync for Data-Driven Marketing
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Your marketing and sales funnel is unique. Our integration is configured to map to your specific lifecycle stages and business logic, ensuring the data you send to Google Ads is a true reflection of what drives your business forward.
- Bi-Directional & Uni-Directional Sync: Control the flow of information precisely, sending audiences and conversions to Google Ads while pulling ad performance data into HubSpot.
- Real-time & Scheduled Syncs: Utilize near real-time syncs for audiences and conversion events, and scheduled syncs for large-scale data reconciliation and reporting.
- Custom Sync Logic & Triggers: Define the exact HubSpot lifecycle stage changes that trigger an offline conversion event in Google Ads, giving you full control over your optimization strategy.
- High-Volume Data Handling: Our enterprise-grade architecture reliably processes high volumes of contacts and conversion events, scaling with your marketing efforts.
Comprehensive Object & Field Mapping
We connect the key data points between your ad platform and CRM to create a powerful, closed-loop system. Our mapping ensures your ad spend is informed by your sales outcomes, and your sales team is informed by your ad creative.
HubSpot
Google Ads
- Contacts
- Companies
- Deals
- Custom Objects
- Leads/Contacts
- Accounts
- Opportunities
- Custom Objects
- Contacts Leads/Contacts
- Companies Accounts
- Deals Opportunities
- Custom Objects Custom Objects
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.
The Expert You Call
We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
While the native tool is great for basic reporting, our solution offers far greater flexibility and power. We allow you to create audiences from any HubSpot smart list (not just a few), provide more granular control over offline conversion event mapping (including from custom objects), and offer faster, more reliable syncs for enterprise-level advertisers.
When you close a deal in HubSpot, our integration tells Google Ads which specific ad click led to that paying customer. This feeds Google's smart bidding AI with high-quality data, teaching it to stop optimizing for cheap leads and start prioritizing the clicks that are most likely to turn into actual revenue, improving your lead quality and lowering your customer acquisition cost.
Our integration is designed for speed, with audience lists typically syncing in near real-time or within the hour. This ensures your retargeting campaigns are timely and that you're not wasting money advertising to contacts who have just taken a desired action.
The integration will create and populate HubSpot properties for every new lead, including the originating Campaign, Ad Group, Ad Creative, Keyword, and the unique Google Click ID (gclid). This provides a rich, historical record of a contact's paid acquisition journey.
