HubSpot Diamond Solutions Partner
HubSpot & Guru Integration: Centralize Truth, Accelerate Revenue
Eliminate the friction of searching for answers during critical sales cycles. Seamlessly embed verified knowledge into HubSpot workflows, automate content creation from closed deals, and track how information consumption drives revenue growth.
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Automate Knowledge Capture
Your best competitive intelligence often lives in the notes of your sales reps, not just in Guru cards. This integration ensures that valuable insights gathered during the sales process flow back into your knowledge base to benefit the entire organization.
Automated Card Creation: Automatically generate draft Guru cards from specific HubSpot Deal properties (like "Competitor Notes" or "Win Reason") when a deal moves to "Closed-Won."
Dynamic User Provisioning: Sync HubSpot user teams and roles directly to Guru Groups, ensuring new hires have instant access to the right collections without manual IT tickets.
Verification Triggers: Trigger verification requests in Guru when a linked Product or Service in HubSpot is updated, ensuring your pricing and specs are never outdated.
Your best competitive intelligence often lives in the notes of your sales reps, not just in Guru cards. This integration ensures that valuable insights gathered during the sales process flow back into your knowledge base to benefit the entire organization.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Contextualize Your Sales Enablement
The integration unlocks the full potential of HubSpot by transforming it from a system of record into a system of insight, powered by the verified knowledge living in Guru.
Engagement Tracking: Log Guru card views and searches directly to the HubSpot Contact or Deal timeline to understand which assets your reps (or prospects, via public cards) are utilizing.
Gap Analysis Reporting: Visualize search data within HubSpot Dashboards to identify missing content that is slowing down your sales cycle or increasing ticket volume.
Workflow Automation: Trigger HubSpot tasks or Slack notifications if a rep moves a deal to "Proposal" stage without having viewed the required "Pricing Guidelines" card in Guru.
The integration unlocks the full potential of HubSpot by transforming it from a system of record into a system of insight, powered by the verified knowledge living in Guru.
Intelligent Data Synchronization
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Native integrations often act as simple overlays or browser extensions. We build a robust data pipeline that connects the logic of your business—your deal stages, ticket categories, and user roles—directly to your knowledge management strategy.
- Bi-Directional & Uni-Directional Sync: Push deal intelligence to Guru to build content, or pull usage analytics back to HubSpot for reporting.
- Real-time & Scheduled Syncs: Trigger instant card suggestions when a Ticket status changes, while batch-processing heavy analytics logs overnight.
- Custom Sync Logic & Triggers: Configure granular rules, such as only syncing "External" Guru cards to HubSpot Service Hub for customer-facing portals.
- High-Volume Data Handling: Efficiently process high-velocity search queries and card interaction logs without impacting the performance of your CRM.
Comprehensive Object Mapping
Connect knowledge consumption and creation directly to revenue activities.
HubSpot
Guru
- Contacts (Internal)
- Deals
- Tickets
- Custom Objects (Enablement)
- Products
- Users / Members
- Cards (Drafts/Content)
- Verification Requests
- Search Analytics / Collections
- Tags / Categories
- Contacts (Internal) Users / Members
- Deals Cards (Drafts/Content)
- Tickets Verification Requests
- Custom Objects (Enablement) Search Analytics / Collections
- Products Tags / Categories
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
The browser extension is a UI tool for humans. Our integration is a data pipeline for operations. We sync the data behind the usage—who searched for what, and when—into HubSpot for reporting and automation purposes.
Yes. We can configure logic where resolved HubSpot Tickets with a specific "Resolution Type" automatically generate a draft card in Guru, capturing the solution for future use.
Absolutely. We map HubSpot Teams to Guru Groups. Data synced from HubSpot is only visible to the Guru users you specify, ensuring sensitive deal data remains restricted.
If you use Guru's "Public Card" feature, we can track those views and sync them to the associated Contact record in HubSpot, giving you visibility into prospect engagement.
Ready to Operationalize Your Knowledge?
Don't let your team lose time hunting for the right answers. Let's build a connection between Guru and HubSpot that turns your knowledge base into a competitive advantage. We'll design a sync strategy that keeps your data fresh and your teams aligned.
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