HubSpot Diamond Solutions Partner
HubSpot & Gusto Integration: Automate HR and Revenue Data Sync
Eliminate manual entry between your people platform and CRM. Seamlessly push employee data, streamline onboarding workflows, and maintain accurate records across revenue and HR teams with precision.
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Empower Your HR Operations
Your people data lives in Gusto, but it shouldn't hide there. This integration ensures that every employee update triggers the necessary actions across your organization instantly, turning static records into active operational data.
Automated Provisioning: New hires added to Gusto automatically generate contact records in HubSpot, triggering ticket creation for IT and Ops provisioning.
Accurate Directories: Automatically sync job titles, email addresses, and department changes to keep your internal contact lists and reporting hierarchy current.
Streamlined Offboarding: When a user is terminated in Gusto, the status immediately updates in HubSpot to prevent unauthorized access or communication.
Your people data lives in Gusto, but it shouldn't hide there. This integration ensures that every employee update triggers the necessary actions across your organization instantly, turning static records into active operational data.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Enrich Your CRM with Validated Data
The integration unlocks the full potential of HubSpot by treating it as the central nervous system for your internal operations, populated with verified data directly from your payroll system.
Triggered Workflows: Launch complex onboarding email sequences or task sets in HubSpot Service Hub the moment a Gusto profile is created.
Centralized Reporting: View real-time headcount, department distribution, and location data directly alongside your operational metrics in HubSpot Dashboards.
Enhanced Segmentation: Create active lists based on Gusto fields—like "Department," "Manager," or "Location"—to send targeted internal newsletters or announcements.
The integration unlocks the full potential of HubSpot by treating it as the central nervous system for your internal operations, populated with verified data directly from your payroll system.
Flexible Data Synchronization
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors force you into a "one-size-fits-all" box that breaks the moment your process gets complex. We design an architecture that listens to your specific triggers, ensuring data flows exactly when and how your operations team requires it, avoiding the "black box" of native integrations.
- Bi-Directional & Uni-Directional Sync: Choose to push HR data one way to HubSpot for security or allow CRM updates (like email changes) to reflect back in Gusto.
- Real-time & Scheduled Syncs: Trigger updates immediately upon a new hire event or batch process payroll data nightly to manage API usage efficiently.
- Custom Sync Logic & Triggers: Define specific rules, such as only syncing employees from specific subsidiaries or excluding contractors, to keep your CRM clean.
- High-Volume Data Handling: Robustly manage large employee databases or historical payroll logs without hitting API limits or experiencing timeouts.
Comprehensive Object Mapping
Send HR data to HubSpot and keep both systems perfectly aligned.
HubSpot
Gusto
- Contacts
- Companies
- Deals (Internal)
- Tickets
- Custom Properties
- Employees / Contractors
- Work Locations / Entities
- Compensation Changes
- Onboarding / Offboarding Requests
- Custom Fields (e.g., T-Shirt Size, Equip. ID)
- Contacts Employees / Contractors
- Companies Work Locations / Entities
- Deals (Internal) Compensation Changes
- Tickets Onboarding / Offboarding Requests
- Custom Properties Custom Fields (e.g., T-Shirt Size, Equip. ID)
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Native connectors often limit you to standard fields. Our solution handles custom objects, complex filtering logic (e.g., sync only "Active" Full-Time employees), and historical data loads that standard triggers miss.
We perform a full initial historical sync. Existing Gusto records are matched against HubSpot contacts using email as a unique identifier to prevent duplicates and backfill missing data.
When an employee is marked as "Terminated" in Gusto, the integration updates a custom property in HubSpot (e.g., "Employment Status"), which can trigger workflows to archive the contact or alert IT.
Yes. We utilize OAuth 2.0 authentication for both HubSpot and Gusto APIs. Data is encrypted in transit, and we do not store your PII (Personally Identifiable Information) persistently; it simply passes through the integration layer.
Ready to Unify HR and Operations?
Don't let your employee data live on an island. Let's build a bridge between Gusto and HubSpot that works as hard as you do. We'll design a sync strategy that fits your specific security needs and operational workflows.
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