HubSpot Diamond Solutions Partner
HubSpot + Hotjar Integration: See the Human Behind the Lead
Connect Hotjar’s behavioral insights to HubSpot to understand the "why" behind user actions. Watch session recordings, sync feedback, and close deals with full context.
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Empower UX & Product Teams with CRM Context
Give your product designers the business context they often lack. By syncing HubSpot attributes to Hotjar, you can filter heatmaps and recordings by high-value segments rather than anonymous traffic.
Filter session recordings by specific HubSpot lists (e.g., "Open Opportunities" or "Churn Risk").
Analyze heatmaps specifically for "Enterprise" vs. "SMB" visitors to tailor the user experience.
Connect specific survey responses directly to a customer's record, allowing for personalized product follow-up.
Validate design changes by correlating improved UX metrics in Hotjar with increased deal velocity in HubSpot.
Give your product designers the business context they often lack. By syncing HubSpot attributes to Hotjar, you can filter heatmaps and recordings by high-value segments rather than anonymous traffic.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Give Sales & Marketing the Full Picture
Your sales team sees the clicks, but they miss the confusion. Our integration pipes Hotjar session recordings and feedback directly into the HubSpot timeline, turning cold data into a narrative.
Embed "Watch Recording" links directly on the HubSpot contact timeline, letting reps see exactly where a lead got stuck.
Trigger automated workflows when a user leaves negative feedback (NPS < 6) to alert a CSM immediately.
Segment marketing emails based on user sentiment captured in Hotjar polls.
Identify "rage clicks" or "u-turns" on pricing pages and alert sales to intervene with helpful content.
Your sales team sees the clicks, but they miss the confusion. Our integration pipes Hotjar session recordings and feedback directly into the HubSpot timeline, turning cold data into a narrative.
A Flexible Sync Architecture for Behavioral Data
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Handling behavioral data requires precision, not just volume. We build your sync configuration to filter the noise and deliver only the high-signal UX insights your revenue teams need to act.
- Bi-Directional & Uni-Directional Sync: Push User IDs from HubSpot to Hotjar for identity resolution, while pulling survey responses and recording links back to HubSpot.
- Real-time & Scheduled Syncs: Instantly trigger a task when a negative survey is submitted, or batch sync recording links daily.
- Custom Sync Logic & Triggers: Create rules that fit your strategy. Sync recordings only for leads with a Deal Amount > $5k, keeping your timeline clean.
- High-Volume Data Handling: We architect the solution to manage high-traffic sites, ensuring that syncing behavioral events doesn't slow down your CRM or your website.
Comprehensive Object and Field Mapping
We map the data that matters, connecting your user experience directly to your customer records.
HubSpot
Hotjar
- Contacts
- Lists / Segments
- Activities (Timeline)
- Ticket / Task
- Custom Properties
- Users (User Attributes)
- User Filters
- Session Recordings (Links)
- Survey / Poll Responses
- NPS Score / Sentiment
- Contacts Users (User Attributes)
- Lists / Segments User Filters
- Activities (Timeline) Session Recordings (Links)
- Ticket / Task Survey / Poll Responses
- Custom Properties NPS Score / Sentiment
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
We implement a "User Attribute" sync that passes the HubSpot Contact ID or email (hashed for privacy) to Hotjar, allowing for precise identity matching.
Yes. We map survey responses to HubSpot contact properties. For example, if a user selects "Pricing is too high" in a poll, it can trigger a specific nurture sequence.
We strictly adhere to privacy standards. We map consent flags and ensure that any PII (Personally Identifiable Information) is handled according to your compliance requirements, often masking sensitive fields in recordings.
We typically sync a direct URL to the recording onto the Contact Timeline. The rep clicks the link and is taken directly to that specific user's session in Hotjar.
See the Truth About Your Customer Experience
Eliminate the mystery of why leads drop off. Schedule a discovery call to see how a unified HubSpot and Hotjar system can improve your site, delight your users, and drive more revenue.
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