HubSpot Diamond Solutions Partner

HubSpot & Jira Integration: Align Your GTM and Product Teams

Connect HubSpot with Atlassian Jira to create a seamless link between your customer-facing teams and your engineering organization. Eliminate communication silos, accelerate issue resolution, and provide a superior customer experience.

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98.5%

Client Retention

275+

Platforms Integrated

16B+

Fields Synced Annually

HubSpot Diamond Partner

Empower Your Engineering Teams with Real-Time Customer Context

Stop forcing your product and engineering teams to hunt for information. By syncing customer tickets and feedback from HubSpot directly into Jira, you provide developers with the critical context they need to understand, prioritize, and resolve issues faster. Eliminate manual ticket creation and ensure every issue is linked to real customer impact.

Automated Issue Creation: Automatically create a Jira issue from a HubSpot support ticket, pre-populating it with all the necessary diagnostic and customer information.

Data-Driven Prioritization: Link multiple HubSpot tickets to a single Jira issue to help product managers prioritize bugs based on the number of affected customers.

Link Revenue to Features: Connect HubSpot deals that are dependent on a new feature to a Jira epic or story, giving clear visibility into the revenue impact of development work.

Get Your Free HubSpot Consultation + Claim the Free CRM Mastery Kit Instantly

Schedule a discovery call with our integration experts to learn how a custom connection between HubSpot and Jira can streamline your workflows and accelerate your product feedback lifecycle.

Unlock Real-Time Development Status in Your CRM

Give your sales, marketing, and support teams a direct line of sight into the status of bug fixes and feature requests without ever leaving HubSpot. By syncing Jira status updates back to the HubSpot record, your customer-facing teams can proactively communicate with customers and manage expectations with confidence.

Full Visibility into Issue Status: Track the real-time status of a Jira issue (e.g., "In Progress," "Done") directly on the associated HubSpot ticket or deal record.

Automate Customer Communications: Use HubSpot workflows to trigger automated email updates to customers when their reported bug or feature request moves to a new stage in Jira.

Improve Customer Support Efficiency: Eliminate the need for support reps to ask for status updates, allowing them to provide instant, accurate answers to customers.

A Flexible Sync Architecture That Molds to Your Business

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard, out-of-the-box connectors force you into a rigid, one-size-fits-all workflow. Our custom integration is engineered to map the data flow to your specific customer support and product development lifecycle, ensuring the technology supports your process—not the other way around.

Bi-Directional & Uni-Directional Sync: Control the flow of information precisely between HubSpot and Jira to keep commercial and technical teams perfectly aligned.
Real-time & Scheduled Syncs: Trigger Jira issue creation instantly when a HubSpot ticket is submitted or run batch updates on a schedule that fits your operational cadence.
Custom Sync Logic & Triggers: Define the exact conditions for automation, such as creating a Jira issue only when a HubSpot ticket has a certain priority level.
High-Volume Data Handling: Our architecture is built to reliably manage a high volume of tickets and issues without compromising system performance.

Comprehensive Object & Field Mapping

We ensure seamless data translation between HubSpot and Jira by mapping CRM objects to your software development structure.

HubSpot

Jira

Tickets
Deals
Companies & Contacts
Ticket/Deal Properties

Issues (Bugs, Tasks)
Issues (Stories, Epics, Tasks)
Comments on Jira Issues
Priority, Assignee, Description, Labels

Tickets Issues (Bugs, Tasks)
Deals Issues (Stories, Epics, Tasks)
Companies & Contacts Comments on Jira Issues
Ticket/Deal Properties Priority, Assignee, Description, Labels

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

Native and basic connectors are often limited to creating a Jira issue and offering a one-way link. Our custom solution provides robust, bi-directional status syncing, supports custom fields, and allows for complex logic, such as linking multiple HubSpot tickets to a single parent Jira issue for more effective bug tracking.

Yes. We can configure the integration to sync comments and attachments bi-directionally. This means new information from a customer added to a HubSpot ticket can be automatically pushed to the Jira issue, and a question from a developer in Jira can appear on the HubSpot ticket for the support rep to answer.

Absolutely. When an engineer moves a Jira issue to your "Done" or "Resolved" status, the integration can automatically change the HubSpot ticket status to "Closed." This status change can then trigger a HubSpot workflow to send a notification email to the customer, closing the loop instantly.

Yes. This is a powerful use case for aligning your product roadmap with sales opportunities. We can create a workflow where a sales rep can trigger the creation of a Jira "Story" or "Feature Request" issue directly from a deal, linking potential revenue to the development backlog.