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HubSpot & Livestorm Integration: Turn Video Engagement into Revenue
Connect your video engagement platform to your CRM. This integration syncs Livestorm registrants, attendance data, and engagement metrics directly with HubSpot, creating a unified view of your event ROI.
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Supercharge Livestorm with HubSpot Automation
Don't let manual CSV uploads slow down your event strategy. This integration pipes HubSpot data into Livestorm, creating a seamless registration experience and ensuring the right people get invited.
Streamline Registration: Use HubSpot forms and landing pages to capture leads, then automatically register them for Livestorm sessions via workflow, keeping your branding consistent.
Personalize Invitations: Sync HubSpot contact properties to Livestorm to tailor the attendee experience. Send unique join links directly from HubSpot email templates for better deliverability.
Segment Your Audience: Use HubSpot smart lists to control exactly who gets invited to private or VIP Livestorm sessions, ensuring exclusive content stays exclusive.
Don't let manual CSV uploads slow down your event strategy. This integration pipes HubSpot data into Livestorm, creating a seamless registration experience and ensuring the right people get invited.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Attendee Data into HubSpot Growth
Your Livestorm sessions generate high-intent behavioral data. This integration pushes that engagement back into HubSpot, allowing your GTM teams to act on it immediately.
Score Leads Based on Engagement: Increase a contact's lead score in HubSpot if they attend a live session, watch a replay, or answer a poll, surfacing the most interested prospects to sales.
Trigger Post-Event Workflows: Automatically enroll contacts in different HubSpot nurture sequences based on their participation: one for "Attendees," one for "No-Shows," and one for "Replay Viewers."
Capture Polls and Questions: Sync specific poll answers and Q&A activity from Livestorm to custom properties or timeline events in HubSpot, giving sales reps conversation starters for their follow-up calls.
Track Event ROI: Associate Livestorm attendees with HubSpot campaigns and deals. Build reports that show exactly which webinars influenced closed-won revenue.
Your Livestorm sessions generate high-intent behavioral data. This integration pushes that engagement back into HubSpot, allowing your GTM teams to act on it immediately.
A Flexible Sync Built for Your Event Strategy
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Native connectors often provide basic attendee syncing, but advanced strategies need more. We build a robust, bi-directional sync that maps to your unique event logic, handling recurring sessions, on-demand replays, and custom fields.
- Bi-Directional & Uni-Directional Sync: We configure a two-way sync for contact data to keep your databases aligned. We map event activities (registrations, attendance, engagement) one-way to HubSpot for a clean, reportable activity feed.
- Real-time & Scheduled Syncs: Sync new registrants in real-time to trigger immediate confirmation emails. We also run post-event syncs to update attendance status and engagement data the moment a session ends.
- Custom Sync Logic & Triggers: We build the rules you need. Only sync a registrant to HubSpot if they are from a target industry. Automatically create a deal in HubSpot if an attendee stays for more than 45 minutes.
- High-Volume Data Handling: Whether you are hosting intimate roundtables or massive global summits, our integration is built to handle high-volume registration and attendance data without failure.
Comprehensive Object & Field Mapping
We map the data that matters, connecting your video engagement platform to your CRM.
HubSpot
Livestorm
- Contacts
- Companies
- Marketing Events
- Contact Timeline
- Custom Properties
- Custom Properties
- Lists
- Registrants / People
- (Associated via Contact)
- Sessions / Events
- Registered, Attended, Missed
- Poll Answers, Questions Asked
- Unique Access Link
- Event Segments (Attendees vs. No-Shows)
- Contacts Registrants / People
- Companies (Associated via Contact)
- Marketing Events Sessions / Events
- Contact Timeline Registered, Attended, Missed
- Custom Properties Poll Answers, Questions Asked
- Custom Properties Unique Access Link
- Lists Event Segments (Attendees vs. No-Shows)
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. We can track when a contact registers for or watches an on-demand replay in Livestorm and sync that activity to the HubSpot timeline, allowing you to nurture evergreen leads effectively.
Absolutely. We map Livestorm poll responses to custom properties in HubSpot. You can use these answers to segment your audience or trigger specific follow-up content based on their interests.
We can map recurring Livestorm sessions to a single Marketing Event in HubSpot or treat them as individual occurrences, depending on how you want to report on attendance and retention over time.
Yes. The integration posts "Timeline Events" to the contact record. A sales rep can see exactly when a prospect registered, if they attended live, and how long they stayed, providing critical context before a call.
See the Impact of Your Video Strategy
End the uncertainty about your webinar ROI. Schedule a free discovery call. We will map out your event data flow and show you exactly how to connect HubSpot and Livestorm to drive more revenue from every session.
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