HubSpot Diamond Solutions Partner
HubSpot + Magento Integration: Connect Your Ecommerce & CRM Data
Stop guessing at customer value. Connect Magento’s order and customer data to HubSpot to automate marketing, drive repeat sales, and see the full B2B customer lifecycle. Your standard connector doesn't understand B2B ecommerce. Our custom HubSpot-Magento integration is built for distributors and manufacturers, bridging the gap between your complex product catalog and your marketing engine.
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Empower Your Ecommerce Store with HubSpot Data
Give your account managers and your ecommerce platform the full customer picture. By syncing key sales and marketing data from HubSpot, your Magento store can become a personalized B2B portal.
Sync HubSpot company records to Magento’s B2B customer groups, ensuring clients see their correct, negotiated pricing.
Arm account managers with marketing engagement data, showing which clients are interacting with new product campaigns.
Reduce friction by allowing new B2B customers from HubSpot to log in to Magento without needing a separate signup.
Automatically apply special "prospect" or "VIP" statuses in Magento based on a contact's lifecycle stage in HubSpot.
Give your account managers and your ecommerce platform the full customer picture. By syncing key sales and marketing data from HubSpot, your Magento store can become a personalized B2B portal.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Your Magento Sales Data into a Marketing Engine
Your Magento store is a goldmine of marketing data. Our integration unlocks it, feeding rich order, company, and abandoned cart data into HubSpot. This lets you automate segmentation and personalization at scale.
Sync all customer, company, and order data, including custom attributes, average order value (AOV), and lifetime value (LTV).
Build powerful segments in HubSpot based on Magento data (e.g., "Customers who bought Product A but not Product B," "High-LTV companies").
Automate abandoned cart recovery workflows in HubSpot, triggered the moment a user abandons a cart in Magento.
Trigger post-purchase upsell, cross-sell, and review request emails based on specific products purchased.
Your Magento store is a goldmine of marketing data. Our integration unlocks it, feeding rich order, company, and abandoned cart data into HubSpot. This lets you automate segmentation and personalization at scale.
A Flexible Sync Architecture Built for B2B Ecommerce
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Basic connectors can't handle complex catalogs, B2B company structures, or high-volume orders. We build your sync logic around your specific B2B workflows, from quote-to-cash to guest checkouts.
- Bi-Directional & Uni-Directional Sync: Keep customer and company contact information aligned in both systems, while syncing order data one-way from Magento to HubSpot for reporting.
- Real-time & Scheduled Syncs: Instantly sync new orders, abandoned carts, and new customers to HubSpot, or run a nightly sync of your entire product catalog.
- Custom Sync Logic & Triggers: Create rules that fit your needs. Sync a customer only if they are in a "Wholesale" group, or trigger a deal only when an order total is > $5,000.
- High-Volume Data Handling: We manage massive product catalogs (thousands of SKUs), high-volume order data, and complex customer databases without missing a beat.
Comprehensive Object and Field Mapping
We map the data that matters, connecting your B2B sales pipeline directly to your ecommerce storefront.
HubSpot
Magento
- Contacts
- Companies
- Deals
- Products
- Custom Objects
- Custom Fields
- Customers
- Companies (B2B Edition)
- Orders / Quotes
- Products
- Abandoned Carts
- Customer Group, LTV, AOV
- Contacts Customers
- Companies Companies (B2B Edition)
- Deals Orders / Quotes
- Products Products
- Custom Objects Abandoned Carts
- Custom Fields Customer Group, LTV, AOV
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Our solution is built to handle B2B complexity. We map custom product attributes, B2B company hierarchies, and complex pricing rules that off-the-shelf tools miss.
Yes. We can perform a one-time migration of your historical order and customer data to populate HubSpot, giving you a complete view of LTV from day one.
Yes. We can capture abandoned carts in real-time and sync them to HubSpot, allowing you to trigger automated recovery workflows immediately.
Absolutely. We specialize in mapping Magento's B2B company structures, shared catalogs, and customer groups to HubSpot companies and contact records.
We map all product data, including simple/configurable products, custom attributes, and pricing, so this data is available in HubSpot for segmentation.
See Your Integrated Ecommerce Data in Action
Stop letting valuable sales data sit in a silo. Schedule a discovery call to see how a unified HubSpot and Magento system can drive more revenue, improve efficiency, and create loyal B2B customers.
Schedule Your Integration Discovery Call