HubSpot Diamond Solutions Partner
HubSpot + Meta Ads Integration: Stop Burning Cash on Bad Leads
Connect Meta Ads to HubSpot to sync leads instantly, optimize for revenue (not just clicks), and finally prove your ROAS with true closed-loop reporting.
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Supercharge Meta Targeting with CRM Data
Give the Meta algorithm the one thing it craves: real business data. By syncing offline conversions from HubSpot back to Meta, you stop optimizing for "leads" and start optimizing for "deals."
Smart Lookalike Audiences: Build high-performing lookalike audiences based on your best customers (e.g., "Deals > $10k") rather than just website visitors.
Precision Retargeting: Exclude current customers from acquisition campaigns or target open deals with "nurture" ads to keep your brand top-of-mind.
Offline Conversion Tracking: Feed "Closed-Won" deal data back to Meta to improve Event Match Quality (EMQ) and lower your CPA.
Lifecycle Stage Sync: Automatically move contacts between ad sets based on their HubSpot lifecycle stage (e.g., stop showing "Demo" ads to people who already booked one).
Give the Meta algorithm the one thing it craves: real business data. By syncing offline conversions from HubSpot back to Meta, you stop optimizing for "leads" and start optimizing for "deals."
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Ad Spend into Accountable Revenue
Your HubSpot platform needs to know where the money is coming from. Our integration pipes ad interaction data directly into HubSpot, giving your sales and marketing teams a unified view of attribution.
Instant Speed-to-Lead: Sync leads from Meta Lead Gen Forms to HubSpot in real-time, triggering immediate follow-up workflows or sales alerts.
Granular Attribution: See exactly which ad campaign, ad set, and creative generated a specific deal or high-value customer.
Automated Lead Routing: Route leads to specific sales reps based on the form they filled out or the product featured in the ad.
True ROI Reporting: Build dashboards in HubSpot that compare ad spend directly against revenue generated, proving marketing's impact on the bottom line.
Your HubSpot platform needs to know where the money is coming from. Our integration pipes ad interaction data directly into HubSpot, giving your sales and marketing teams a unified view of attribution.
A Flexible Sync Architecture for Paid Media
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors often fail to maximize "Event Match Quality." We build your sync configuration to ensure you are sending the right signals at the right time, strictly adhering to privacy and consent standards.
- Bi-Directional & Uni-Directional Sync: Pull leads into HubSpot instantly, while pushing encrypted conversion data (hashed emails, values) back to Meta for optimization.
- Real-time & Scheduled Syncs: Instant sync for Lead Gen Forms to ensure zero lag in follow-up, with scheduled batching for offline conversion events.
- Custom Sync Logic & Triggers: Create rules that fit your strategy. Sync a conversion value only if the deal confidence is > 80%, or exclude competitors from audiences.
- High-Volume Data Handling: We manage high-volume audience matching and event streams, ensuring your data signals are strong and your ad delivery remains stable.
Comprehensive Object and Field Mapping
We map the data that matters, connecting your ad spend directly to your sales results.
HubSpot
Meta Ads
- Contacts (Lists)
- Deals (Closed-Won)
- Lifecycle Stage
- Forms (Lead Gen)
- Ad Interaction Data
- Revenue Amount
- Custom Audiences
- Offline Conversion Events (Purchase)
- Funnel Events (Lead, Schedule, etc.)
- Contacts
- Contact Activity Timeline
- Conversion Value
- Contacts (Lists) Custom Audiences
- Deals (Closed-Won) Offline Conversion Events (Purchase)
- Lifecycle Stage Funnel Events (Lead, Schedule, etc.)
- Forms (Lead Gen) Contacts
- Ad Interaction Data Contact Activity Timeline
- Revenue Amount Conversion Value
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
By sending "offline events" (like a closed deal) back to Meta, the algorithm learns to target users who buy, not just users who click, significantly lowering your cost per acquisition.
We can help you build "Company List" audiences by syncing contacts associated with target accounts in HubSpot, effectively enabling ABM on Facebook and Instagram.
Yes. We ensure a real-time sync so that when a lead fills out a native Meta form, they appear in HubSpot immediately with all their source data intact.
We implement strict consent mapping. We only sync contacts to Custom Audiences if they have the appropriate "Marketing Contact" status and consent flags in HubSpot.
Yes. We map ad parameters (UTMs, Campaign ID, Ad ID) to the contact record, so your sales team knows exactly what offer hooked the prospect.
Stop Guessing at Your ROAS
Stop letting your ad budget disappear into a black box. Schedule a discovery call to see how a proper HubSpot and Meta Ads integration can prove your ROI and scale your revenue.
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