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HubSpot & Nimbata Integration: Turn Phone Calls into Revenue Science
Your digital ads are tracked down to the pixel, but your phone calls are a black hole. This integration connects Nimbata’s call intelligence with HubSpot’s CRM, ensuring that every "Hello" is tracked, attributed, and actionable—turning your sales team's conversations into hard data.
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Marketing shouldn't get credit just for making the phone ring; you need to know if those rings turned into revenue.
Our experts help you architect a seamless flow between your call tracking and your CRM, proving exactly which campaigns are driving qualified leads.
Granular Attribution: Track every call back to the specific keyword, ad group, or landing page that drove it, proving ROI on your PPC spend.
AI-Driven Intent: Leverage AI to automatically transcribe calls, detect buying intent, and tag conversations (e.g., "Sales Opportunity" vs. "Wrong Number") before they even hit your reports.
Smart Filtering: set up "Integration Triggers" to only sync calls that matter—like those lasting over 60 seconds—keeping your database free of spam and 3-second hang-ups.
Our experts help you architect a seamless flow between your call tracking and your CRM, proving exactly which campaigns are driving qualified leads.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Highlighting HubSpot: Automate the Post-Call Journey
While Nimbata captures the voice, HubSpot captures the value. Integrating the two unlocks the full potential of your CRM by allowing you to build automation based on what was actually said, not just the fact that a call happened.
Contextual Follow-Up: Automatically trigger a "Sorry we missed you" email workflow in HubSpot the moment a call goes unanswered in Nimbata.
Enriched Contact Timelines: View call recordings, transcripts, and AI summaries directly on the HubSpot contact record, giving sales reps instant context before they call back.
Closed-Loop Reporting: Attribute closed-won revenue in HubSpot back to the original offline phone source, finally bridging the gap between digital spend and real-world sales.
While Nimbata captures the voice, HubSpot captures the value. Integrating the two unlocks the full potential of your CRM by allowing you to build automation based on what was actually said, not just the fact that a call happened.
Sync Architecture: Flexible & Robust
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Our integration is architected to be smarter. We use conditional logic and AI enrichment to ensure that your CRM receives clean, categorized data that fits your specific routing rules.
- Bi-Directional & Uni-Directional Sync: Push new phone leads from Nimbata to HubSpot for immediate nurturing, or update existing contact timelines with fresh call activity to keep your database current.
- Real-time & Scheduled Syncs: Trigger instant contact creation for high-intent callers to ensure speed-to-lead, while processing heavy recording files in the background.
- Custom Sync Logic & Triggers: Configure logic to block specific numbers or only sync calls tagged as "Qualified" by AI, ensuring your sales team focuses only on real opportunities.
- High-Volume Data Handling: Engineered to handle thousands of call events without lag, ensuring that even during your busiest season, every interaction is captured and attributed correctly.
Object & Field Mapping
We map the language of telephony to the language of relationships.
HubSpot
Nimbata
- Contacts
- Companies
- Activity (Call)
- Custom Properties
- Callers / Leads
- Accounts / Organizations
- Call Log / Recording URL
- UTM Source, Call Duration, AI Tags
- Contacts Callers / Leads
- Companies Accounts / Organizations
- Activity (Call) Call Log / Recording URL
- Custom Properties UTM Source, Call Duration, AI Tags
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
If a caller's phone number already exists in HubSpot, Nimbata will simply append the new call activity to that contact's timeline rather than creating a duplicate record, keeping your CRM clean.
Absolutely. Nimbata pushes UTM parameters (Source, Medium, Campaign) and GCLID data directly into HubSpot properties, allowing you to run "Revenue by Source" reports that include phone leads.
No. You can configure "Integration Triggers" to exclude calls with a duration of less than a minute or calls tagged as "Spam," ensuring only quality data enters HubSpot.
Yes. Nimbata posts a link to the call recording directly in the HubSpot activity feed, so your sales reps can review the conversation with one click.
Amplify Your Voice Data
Ready to listen to your data? Don't let valuable phone leads vanish into thin air.
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