HubSpot Diamond Solutions Partner

HubSpot & Nutshell CRM Integration: Align Your Marketing and Sales

Connect HubSpot's marketing automation platform with Nutshell CRM to create a seamless, bi-directional flow of lead intelligence and sales data, empowering your GTM teams with a single source of truth.

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98.5%

Client Retention

275+

Platforms Integrated

16B+

Fields Synced Annually

HubSpot Diamond Partner

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Schedule a discovery call with our integration experts to see how a seamless connection between HubSpot and Nutshell can drive alignment and accelerate revenue growth.

Empower Your Sales Team with Actionable Marketing Intelligence

Equip your sales team with the deep lead and account intelligence they need to prioritize their pipeline and close deals faster. By syncing real-time marketing engagement from HubSpot directly to Nutshell, you provide reps with complete visibility into a prospect's journey, enabling them to have more relevant and timely conversations.

Prioritize the Hottest Leads: Automatically sync marketing-qualified leads from HubSpot to the correct sales rep in Nutshell based on lead score and engagement.

Complete Visibility into Lead Activity: Give sales reps access to a lead's full marketing history—including page views, email opens, and form submissions—directly within Nutshell.

Accelerate Sales Follow-Up: Trigger real-time notifications and tasks for sales reps in Nutshell when a prospect takes a high-intent action on your website.

Unlock True Closed-Loop Reporting in HubSpot

Bridge the gap between marketing activities and revenue outcomes by enriching HubSpot with valuable sales pipeline data from Nutshell. This integration gives marketers a clear line of sight into which campaigns are generating qualified leads and driving revenue, enabling true ROI analysis.

Prove Marketing ROI: Tie revenue from won leads in Nutshell back to the original marketing campaigns and channels that sourced them in HubSpot.

Optimize Campaigns with Sales Data: Use sales pipeline stages from Nutshell to build smarter nurture campaigns and more targeted segments in HubSpot.

Align Sales and Marketing Funnels: Create a unified view of the entire customer lifecycle, from the first marketing touchpoint in HubSpot to the final sale in Nutshell.

A Flexible Sync Architecture That Molds to Your Business

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard connectors force you into a rigid, one-size-fits-all data model that doesn't adapt to your unique sales process. Our custom integration is engineered to map the data flow to your specific lead management and sales stages, ensuring the technology supports your workflow not the other way around.

Bi-Directional & Uni-Directional Sync: Maintain a single source of truth by precisely controlling the flow of data for contacts, companies, and leads between HubSpot and Nutshell.
Real-time & Scheduled Syncs: Trigger data transfers instantly based on key lead actions or run large-scale batch updates on a schedule that fits your operational needs.
Custom Sync Logic & Triggers: Define the exact conditions for data synchronization, such as lead score thresholds, specific property updates, or pipeline stage changes.
High-Volume Data Handling: Our enterprise-grade architecture is built to reliably manage and sync large volumes of lead and customer data without impacting system performance.

Comprehensive Object & Field Mapping

We ensure seamless data translation between HubSpot and Nutshell by mapping standard and custom objects and fields for a complete go-to-market picture.

HubSpot

Nutshell CRM

Contacts
Companies
Deals
Tickets

People
Companies
Leads
Custom Object Mapping

Contacts People
Companies Companies
Deals Leads
Tickets Custom Object Mapping

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and 'messy data' that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

While Zapier is effective for simple, one-way triggers, our custom solution offers a robust, bi-directional sync capable of handling high data volumes and complex business logic. It includes detailed error handling and supports custom field mapping to a degree that basic connectors cannot, ensuring data integrity.

We can replicate your existing lead assignment rules within the integration logic. Using data from any HubSpot property such as geography, company size, or lead score we can automatically assign new marketing-qualified leads to the correct owner or team in Nutshell.

Yes. The bi-directional sync allows events in Nutshell to trigger automation in HubSpot. For example, if a lead is moved to a 'Negotiation' stage, we can automatically enroll the associated contacts into a targeted case study or testimonial campaign in HubSpot.

Absolutely. Unlike many standard connectors that are limited to default fields, our solution is designed to map and sync any custom fields or properties you use in either HubSpot or Nutshell to support your unique business processes and data requirements.