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HubSpot & ON24 Integration: Turn Webinars into Revenue
Stop treating webinars like a black box. This integration syncs ON24’s deep engagement metrics—like poll responses and engagement scores—directly into HubSpot, turning passive viewers into prioritized sales leads.
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Streamline Your Webinar Operations
Stop manually uploading CSVs of registrants 15 minutes before the event starts. This integration connects your HubSpot landing pages directly to the ON24 console, ensuring a seamless, automated flow from "Register" to "Attend."
Automate Registration: Instantly register prospects for ON24 events the moment they fill out a HubSpot form, sending them a personalized, branded login link immediately.
Personalize the Experience: Pass HubSpot contact data (like Industry or Job Role) to the ON24 console to dynamically display relevant content offers or CTAs during the live event.
Eliminate Data Silos: Ensure that every registrant—whether they came from an email, a partner site, or a paid ad—is captured in both systems instantly.
Stop manually uploading CSVs of registrants 15 minutes before the event starts. This integration connects your HubSpot landing pages directly to the ON24 console, ensuring a seamless, automated flow from "Register" to "Attend."
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Attendee Engagement into Actionable Data
Stop guessing which attendees are ready to buy. This integration pushes rich interaction data from ON24 back to the HubSpot contact timeline, giving your GTM team a second-by-second view of prospect intent.
Sync Engagement Scores: Automatically map ON24’s proprietary "Engagement Score" (0–10) to a custom property in HubSpot, allowing you to score leads based on intensity, not just attendance.
Log Polls & Q&A: Sync every poll answer and question asked during the webinar directly to the contact’s activity feed, giving sales reps the perfect icebreaker for their follow-up call.
Trigger Post-Event Workflows: Differentiate your follow-up. Automatically send a "Thanks for asking..." email to users who submitted questions, and a "Sorry we missed you" sequence to no-shows.
Track Content Consumption: See exactly which resources a prospect downloaded from the webinar console directly in their HubSpot timeline.
Stop guessing which attendees are ready to buy. This integration pushes rich interaction data from ON24 back to the HubSpot contact timeline, giving your GTM team a second-by-second view of prospect intent.
A Flexible Sync Architecture for Event Data
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Bi-directional & uni-directional sync, real-time & scheduled, custom triggers, and high-volume handling.
- Bi-Directional & Uni-Directional Sync: Push registrants from HubSpot to ON24, and pull deep engagement metrics back.
- Real-time & Scheduled Syncs: Registrations sync in real-time. Attendee data and engagement scores sync post-event.
- Custom Sync Logic & Triggers: Rules that fit your exact funnel.
- High-Volume Data Handling: Handles massive events without issues.
Comprehensive Object & Field Mapping
We connect your event data to your CRM records, ensuring that "Webinar Attendee" isn't just a tag, but a rich data profile.
HubSpot
ON24
- Contacts
- Custom Objects (Enterprise)
- Timeline Events
- Custom Properties (e.g., "Engagement Score")
- Custom Properties (e.g., "Poll Answer")
- Custom Properties (e.g., "User Questions")
- Marketing Events
- Registrants / Attendees
- Webinars / Events
- Webinar Activity (Attended, Duration)
- Engagement Score (0-10)
- Poll Responses
- Q&A Submissions
- ON24 Webcast Elite Events
- Contacts Registrants / Attendees
- Custom Objects (Enterprise) Webinars / Events
- Timeline Events Webinar Activity (Attended, Duration)
- Custom Properties (e.g., "Engagement Score") Engagement Score (0-10)
- Custom Properties (e.g., "Poll Answer") Poll Responses
- Custom Properties (e.g., "User Questions") Q&A Submissions
- Marketing Events ON24 Webcast Elite Events
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
ON24 calculates a score (0-10) based on a user's activity (duration, polls, questions, clicks). We sync this number directly to a HubSpot custom property, allowing you to use it in Lead Scoring models to surface high-intent prospects.
Yes. This is the recommended workflow. We configure a HubSpot form that triggers a webhook or uses the integration to send the registrant data to ON24, keeping your design and branding consistent on HubSpot landing pages.
Yes, if you are on HubSpot Enterprise. We can map ON24 events to HubSpot Custom Objects, allowing for a cleaner data structure where one Contact can be associated with many "Webinar Attendance" records without cluttering the property list.
Absolutely. Since we sync poll responses to contact properties or timeline events, you can build Active Lists in HubSpot (e.g., "Contacts who answered 'Immediate Need' in the Q3 Webinar") for targeted follow-up.
Stop Ignoring Your Best Leads
Don't let your webinar data die in a spreadsheet. Schedule a free discovery call, and we'll show you how to connect ON24 and HubSpot to turn audience engagement into immediate revenue.
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