HubSpot Diamond Solutions Partner

HubSpot + Recurly Integration: Automate Your Subscription Revenue Lifecycle

Connect your GTM engine to your subscription billing platform to automate the quote-to-cash process, eliminate data silos, and gain a 360-degree view of your customer revenue data.

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Empower Your GTM Teams with Real-Time Subscription Intelligence

By syncing critical subscription and billing data from Recurly directly into HubSpot, you provide your sales and customer success teams with the complete financial context of every account. This visibility enables proactive conversations, reduces churn risk, and streamlines the critical sales-to-finance handoff.

Gain Full Customer Visibility: Equip your teams with direct access to subscription status, plan details, MRR, and billing history on HubSpot contact and company records.

Proactively Reduce Churn: Create automated HubSpot tasks and notifications for account managers when key Recurly events occur, such as failed payments, dunning status, or upcoming renewals.

Automate Sales-to-Billing Handoffs: Instantly create new accounts and subscriptions in Recurly the moment a deal is marked Closed-Won in HubSpot, eliminating manual data entry and costly errors.

Accelerate Issue Resolution: Enable customer success and support teams to answer billing inquiries faster with direct access to subscription and invoice data within their primary CRM.

Unlock Advanced Revenue Marketing & Operations in HubSpot

Transform HubSpot from a marketing and sales platform into a comprehensive revenue operations engine. By enriching your CRM with the financial truth from Recurly, you can build sophisticated, data-driven campaigns and workflows that directly impact MRR and customer lifetime value (LTV).

Build Hyper-Targeted Segments: Create dynamic lists in HubSpot based on Recurly data like current subscription plan, trial status, add-on usage, or MRR for precise up-sell and cross-sell campaigns.

Automate the Subscription Lifecycle: Trigger powerful HubSpot workflows from any billing event, such as launching a trial-to-paid conversion sequence or a win-back campaign after a subscription is cancelled.

Enhance Lead Scoring & Qualification: Use valuable financial signals from Recurly to refine your lead scoring model, helping you prioritize prospects who mirror your most valuable existing customers.

Achieve Accurate Revenue Reporting: Build comprehensive dashboards in HubSpot that accurately attribute marketing and sales efforts to the recurring revenue they generate in Recurly.

A Flexible & Customizable Sync Built for Your Revenue Workflow

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Off-the-shelf connectors force you into a rigid, one-size-fits-all data model. We believe your integration should adapt to your business, not the other way around. Our solution is custom-configured to map to your specific plans, add-ons, and unique quote-to-cash process.

Bi-Directional & Uni-Directional Sync: Control the flow of information precisely, whether you need to create subscriptions from HubSpot or update HubSpot with billing status from Recurly.
Real-time & Scheduled Syncs: Trigger data transfers instantly based on field updates or schedule high-volume syncs to run at intervals that suit your operational needs.
Custom Sync Logic & Triggers: Implement complex, rules-based logic to control exactly which records sync, ensuring your data remains clean and relevant to your teams.
High-Volume Data Handling: Our architecture is built to reliably process hundreds of thousands of records, ensuring scalability as your subscription business grows.

Comprehensive Object & Field Mapping

We support the standard and custom objects you rely on to run your subscription business. Our deep mapping capabilities ensure all relevant data points are connected between HubSpot and Recurly for a truly unified view.

HubSpot

Recurly

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

While basic connectors can sync contacts, our solution is built for complex revenue operations. We offer deep, bi-directional syncing for custom objects and fields, and the ability to build complex logic that mirrors your specific quote-to-cash process (e.g., creating subscriptions with multiple, specific add-ons based on HubSpot deal line items).

Absolutely. We can perform a one-time historical sync to populate HubSpot records with past subscription and billing data. This provides immediate value by enabling LTV analysis and giving your sales and success teams the complete historical context of every customer relationship.

Yes, this is a core strength of our platform. We can configure the integration to read product line items on a HubSpot Deal and use that data to create a single subscription in Recurly with the correct base plan and all associated add-ons, completely automating your sales-to-billing handoff.

We provide granular control over the data flow. You can set field-level permissions to make sensitive financial data "read-only" in HubSpot, preventing accidental changes. Our platform also uses rules-based conflict resolution to ensure that the designated system of record for financial data (Recurly) always maintains control.

Get Your Free HubSpot Consultation!

A seamless integration is the foundation for scaling a modern subscription business. Schedule a complimentary discovery call with our experts today to map out your process and design your ideal quote-to-cash workflow.