HubSpot Diamond Solutions Partner

Scale Your Revenue Operations with a HubSpot Salesforce Integration

Unlock predictable growth with expert-built Salesforce and HubSpot integrations that align your GTM teams through robust, custom data pipelines.

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Close the Loop: A Smarter HubSpot <> Salesforce Integration

When done right, a HubSpot <> Salesforce integration creates a seamless, bi-directional flow of data that empowers your GTM teams. Marketing gets clear visibility into which campaigns drive revenue so they can double down and fill the funnel. Sales receives enriched, real-time lead data directly in their platform of choice, reducing sales cycles and improving close rate.

Attribute closed-won revenue in Salesforce directly back to HubSpot marketing campaigns for accurate ROI measurement.

Equip sales with HubSpot engagement data (email opens, page views) on the Salesforce contact record for more relevant conversations.

Automate the handoff of Marketing Qualified Leads (MQLs) to the right sales rep instantly based on complex routing rules.

Leverage the Full Platform with a HubSpot <> Salesforce Integration

By integrating HubSpot with Salesforce, you unlock the full potential of both platforms. Automate sophisticated nurturing sequences, personalize website content, and improve customer service with a complete view of the customer journey.

Sync Salesforce opportunity stages to HubSpot to trigger timely nurture campaigns for stalled or closed-lost deals.

Use Salesforce account data to personalize HubSpot email content and website smart content for key target accounts (ABM).

Provide your support team with the full sales and marketing history by syncing key Salesforce data to HubSpot service tickets.

Flexible Sync Architecture for Your HubSpot <> Salesforce Integration

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard connectors force you into a box. We do the opposite. Our process for integrating HubSpot with Salesforce is grounded in understanding the opportunities or challenges you want to address, your revenue model, GTM strategy, and unique data requirements to architect an integration that unlocks growth.

Bi-Directional & Uni-Directional Sync: Control the flow of data precisely as your business rules dictate.
Real-time & Scheduled Syncs: Combine instant updates for sales with nightly batches for data warehousing.
Custom Sync Logic & Triggers: Move data based on deal stages, lead scores, lifecycle stages, or any custom criteria.
High-Volume Data Handling: Our architecture is built to process millions of records without performance degradation.

Comprehensive Object & Field Mapping

We ensure every piece of critical data, standard or custom, has its place in your connected HubSpot <> Salesforce ecosystem.

HubSpot

Salesforce

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

The native connector is excellent for basic syncs but struggles with custom objects, complex business logic, or high data volumes. Our service is a fully custom, white-glove solution for your HubSpot Salesforce integration. We build the integration around solving for your challenge or opportunity, handling advanced lead routing, intricate field mappings, and creating a robust data architecture that the native connector can't support.

Absolutely. This is one of the most valuable parts of a strategic HubSpot and Salesforce integration. We can sync key HubSpot engagement data such as email opens, clicks, form submissions, and page views directly to the activity timeline on the Salesforce Lead or Contact record. This gives your sales team real-time visibility into a prospect's behavior.

We have a meticulous process for warming the receiving platform when integrating HubSpot with Salesforce. We start with a data mapping strategy, perform a controlled, phased initial sync, and establish clear rules for data mastery based on unique identifiers to prevent conflicts, ensuring a smooth and accurate migration from day one.

Yes, this is where a custom integration shines. We specialize in building complex logic directly into the sync. Whether your routing is based on geographic territory, company size, named account or a combination of custom fields, our integration HubSpot Salesforce service can automate the entire process, ensuring MQLs are assigned instantly and accurately.

No problem. Your business will evolve, and your integration should too. As part of our ongoing support relationship, you can alter most things related to your integration without additional cost, ensuring the data flow remains perfectly aligned with your business processes as they change.

Get Your Free HubSpot Consultation!

Schedule a complimentary architectural review for your HubSpot Salesforce integration. Let's discuss your challenges and growth opportunities and architect an integration strategy to match.