HubSpot Diamond Solutions Partner
HubSpot & Salesloft Integration: Unify Sales Engagement and Revenue Operations
Bridge the gap between sales execution and CRM truth. Automatically sync cadences, activities, and deal intelligence to drive revenue efficiency and eliminate manual reporting errors.
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Accelerate Your Sales Execution
Your sales team lives in Salesloft because it drives action. Our integration ensures that while they focus on executing high-impact cadences, the data they need from HubSpot is right at their fingertips, and the data they generate flows back instantly. We remove administrative friction so your reps can maintain momentum.
Contextual Intelligence: Give reps visibility into HubSpot marketing activities and lead scores directly within the Salesloft dashboard to prioritize high-intent prospects.
Automatic Activity Logging: Ensure every email, call, and meeting note is captured instantly, keeping your system of record pristine without manual entry.
Smart Handoffs: Trigger Salesloft cadences immediately when a lead reaches a specific score or stage in HubSpot, reducing speed-to-lead time to near zero.
Your sales team lives in Salesloft because it drives action. Our integration ensures that while they focus on executing high-impact cadences, the data they need from HubSpot is right at their fingertips, and the data they generate flows back instantly. We remove administrative friction so your reps can maintain momentum.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Power Up HubSpot Reporting & Automation
Marketing and Revenue Operations need more than just "last contacted" dates. By integrating deeply with Salesloft, we unlock the full potential of HubSpot as your single source of truth, feeding it high-fidelity engagement data that powers smarter downstream automation and clearer ROI analysis.
Closed-Loop Attribution: Tie specific Salesloft cadences and rep activities directly to revenue in HubSpot to understand which outbound strategies actually convert.
Enhanced Lead Scoring: Update HubSpot lead scores in real-time based on granular engagement metrics like email opens, click-throughs, and call sentiment.
Marketing Alignment: Automatically recycle cold leads from Salesloft back into HubSpot nurturing streams until they are ready to engage again.
Marketing and Revenue Operations need more than just "last contacted" dates. By integrating deeply with Salesloft, we unlock the full potential of HubSpot as your single source of truth, feeding it high-fidelity engagement data that powers smarter downstream automation and clearer ROI analysis.
Flexible Data Synchronization
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
We design the sync architecture around your unique sales motion and data governance rules, ensuring that information flows exactly when and how your RevOps team mandates.
- Bi-Directional & Uni-Directional Sync: You control the data flow. Sync new HubSpot contacts to Salesloft, push new subscribers to HubSpot, or maintain a true, bi-directional sync of all tags and properties.
- Real-time & Scheduled Syncs: Instantly create a HubSpot contact when a new subscriber signs up via a Salesloft form. Or, run scheduled, high-volume syncs to update and clean your tag data nightly.
- Custom Sync Logic & Triggers: We build logic for your specific needs. "When a 'Hot Lead' tag is added in Salesloft, create a high-priority task for the contact owner in HubSpot." Or, "When a HubSpot property changes, remove a specific tag in Salesloft."
- High-Volume Data Handling: Our architecture is built to scale, reliably processing your entire list of 100,000+ subscribers and all associated data points without hitting API limits.
Comprehensive Object & Field Mapping
We ensure your data model remains intact across both systems. Below are common objects we map to ensure a seamless operational picture.
HubSpot
Salesloft
- Contacts
- Companies
- Deals
- Owners (Users)
- Engagements (Calls/Emails)
- People
- Accounts
- Opportunities
- Users
- Activities
- Contacts People
- Companies Accounts
- Deals Opportunities
- Owners (Users) Users
- Engagements (Calls/Emails) Activities
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. We can map any custom field from Salesloft (such as "Cadence Step" or unique identifiers) to corresponding custom properties in HubSpot to ensure full data visibility.
We perform an initial historical sync to ensure past engagement data and closed activities are reflected in HubSpot, providing accurate long-term reporting from day one.
Absolutely. We implement inclusion lists or "sync filters" based on HubSpot properties to ensure only qualified records enter your sales engagement platform, keeping your seat costs optimized.
This is for teams who have outgrown the native connector's limitations. If you need complex logic, custom object mapping, or high-volume handling that the native app cannot support, this custom integration is the superior choice.
Ready to Align Sales and Marketing?
Your teams shouldn't have to fight over data discrepancies or waste time manually moving records. Schedule a time with our integration architects to design a robust sync strategy that scales with your revenue ambition.
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