HubSpot Diamond Solutions Partner

HubSpot + SendGrid Integration: Unify Your Marketing & Transactional Email Data

Gain a complete picture of your email communications by syncing all SendGrid engagement data directly into the HubSpot contact timeline, creating a single source of truth for your GTM teams.

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Power Your GTM Teams with Unified Email Intelligence

Your transactional emails from SendGrid contain a wealth of valuable engagement data. By integrating SendGrid with HubSpot, you pipe this data directly into your CRM, giving your marketing, sales, and service teams a complete and unified view of every email touchpoint, from a marketing newsletter to a critical password reset.

Create a Single Source of Truth for Compliance: Automatically sync unsubscribes, bounces, and spam reports bi-directionally between SendGrid and HubSpot to maintain a clean database and ensure global compliance.

Log All Email Activity in HubSpot: Record every SendGrid email event—sends, delivers, opens, clicks, and bounces as a native timeline event on the HubSpot contact record for complete visibility.

Empower Customer-Facing Teams: Allow sales and service reps to see exactly which transactional emails a customer has received, opened, or clicked, helping them answer questions with confidence.

Maintain Clean Sending Lists: Use HubSpot smart lists as the dynamic, master source for your SendGrid sending lists, ensuring your campaigns always target the right audience with the right data.

Automate and Analyze the Full Customer Journey in HubSpot

Transform HubSpot into the command center for your entire email strategy. By treating SendGrid engagement data as native HubSpot data, you can build more sophisticated workflows, create more precise segments, and generate reports that reflect a truly complete view of your email marketing and transactional performance.

Trigger Workflows from Transactional Events: Create powerful HubSpot automations based on SendGrid engagement. For example, create a task for a CSM if a customer's invoice email bounces, or notify a sales rep when a prospect clicks a link in a welcome email.

Build Highly Specific Segments: Use SendGrid activity to build targeted lists in HubSpot. Create audiences of users who have engaged with specific transactional emails or re-engagement campaigns for those who haven’t.

Enhance Lead Scoring and Reporting: Incorporate SendGrid email engagement into your lead scoring model to better identify high-intent prospects. Build unified dashboards in HubSpot that report on email performance across both platforms.

Unify the Customer Timeline: Provide a single, chronological view of every email a contact has received, whether it originated from a HubSpot marketing campaign or a SendGrid transactional send.

A Reliable, High-Volume Sync for Your Email Infrastructure

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

A generic connector can't handle the complexities of modern email compliance and automation. Our solution is configured to your specific business rules for data mapping and preference management, giving you a flexible and trustworthy data flow.

Bi-Directional & Uni-Directional Sync: Control the data flow with precision, whether you’re syncing HubSpot lists to SendGrid, SendGrid events to HubSpot, or unsubscribe data in both directions.
Real-time & Scheduled Syncs: Utilize real-time webhooks for instant event capture and intelligent, scheduled syncs for large-scale list reconciliation and data backfills.
Custom Sync Logic & Triggers: Define the exact conditions for what data syncs. Filter events or contacts based on any criteria to ensure only relevant data is moved between systems.
High-Volume Data Handling: Our enterprise-grade platform is built to process millions of email events daily, ensuring flawless performance and scalability as your business grows.

Comprehensive Object & Field Mapping

We support the full range of objects and events you need to connect your CRM and transactional email systems. Our deep mapping capabilities ensure all relevant data points are connected for a unified view of communications.

HubSpot

SendGrid

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

Our solution offers a robust, bi-directional sync for all suppression data. If a user unsubscribes in a SendGrid email footer, their profile is instantly updated in HubSpot to reflect that opt-out (and vice-versa). This creates a single source of truth for communication preferences and is critical for maintaining compliance.

Yes. The platform is specifically designed for high-volume data environments. We use a scalable, event-driven architecture to process millions of email events from SendGrid in near real-time without compromising the performance of your HubSpot instance.

While webhooks can post data, they lack the governance, reliability, and bi-directional logic of a true integration platform. Our solution includes error handling, guaranteed data delivery, transformation logic, and the critical ability to sync data from HubSpot to SendGrid (like list memberships and opt-out status), which a simple webhook cannot do.

Absolutely. We can perform a one-time historical data sync to backfill your HubSpot contact timelines with past SendGrid email events. This provides your teams with a complete, historical view of all email communications from day one.

Get Your Free HubSpot Consultation!

A seamless integration between HubSpot and SendGrid is the key to unlocking powerful automation and complete visibility. Schedule a consultation with our experts to design an integration that gives you a total picture of your email strategy.