HubSpot Diamond Solutions Partner
HubSpot & Sendspark Integration: Personalize Outreach at Scale
Break through inbox noise by combining personalized video messaging with CRM intelligence. Drive higher engagement rates and automate follow-ups based on real viewer intent, not just open rates.
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Highlighting Sendspark: Video Messaging that Actually Converts
Recording thousands of "personal" videos usually requires cloning your sales reps—and science isn't quite there yet. The Sendspark integration allows GTM teams to create one master video and use AI to personalize it for thousands of prospects, delivering the high touch of 1-to-1 outreach with the efficiency of mass automation.
AI-Driven Personalization: Automatically stitch personal details—like the prospect’s first name or company website—into the video thumbnail and intro, grabbing attention instantly.
Dynamic Video Seaming: Record a generic core message once and seamlessly attach personalized intros for different segments, saving hours of recording time.
Browser-Based Recording: Empower sales and success teams to record high-quality screen shares or camera bubbles directly from their browser without clunky software.
Recording thousands of "personal" videos usually requires cloning your sales reps—and science isn't quite there yet. The Sendspark integration allows GTM teams to create one master video and use AI to personalize it for thousands of prospects, delivering the high touch of 1-to-1 outreach with the efficiency of mass automation.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Highlighting HubSpot: Trigger Workflows from Viewer Intent
Integrating Sendspark unlocks the full potential of HubSpot by turning passive video views into active workflow triggers. Marketing and Operations teams can now score leads and route opportunities based on how much of your content a prospect actually consumed.
Engagement-Based Triggers: automatically enroll contacts in specific nurture sequences or alert a rep the moment a prospect watches more than 50% of a proposal video.
Enriched Activity Timelines: Sync video clicks, plays, and completion rates directly to the HubSpot contact record, giving sales reps full context before they pick up the phone.
Attribution Clarity: Track which video assets are influencing deals and revenue within HubSpot’s reporting dashboards, justifying your content investment.
Integrating Sendspark unlocks the full potential of HubSpot by turning passive video views into active workflow triggers. Marketing and Operations teams can now score leads and route opportunities based on how much of your content a prospect actually consumed.
Sync Architecture: Flexible & Robust
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
We architect a sync that respects your sales process, ensuring video data informs lead scoring and routing logic in real-time without cluttering your clean database.
- Bi-Directional & Uni-Directional Sync: Push contact lists from HubSpot to Sendspark for campaign creation, and pull detailed engagement metrics back into HubSpot to drive automation.
- Real-time & Scheduled Syncs: Trigger instant alerts for hot leads who view pricing videos, while batching lower-priority data updates to optimize API usage.
- Custom Sync Logic & Triggers: Configure the integration to only create tasks for sales when a video is watched to completion, filtering out noise from casual clickers.
- High-Volume Data Handling: Built to process high-velocity campaigns, ensuring that even when you blast 10,000 prospects, every view is tracked and attributed correctly.
Object & Field Mapping
We ensure your video data lands exactly where it belongs.
HubSpot
Sendspark
- Contacts
- Deals
- Activity / Timeline
- Lists
- Viewers / Recipients
- Opportunities (via Video Engagement)
- Video Events (Played, % Watched, CTA Clicked)
- Campaign Audiences
- Contacts Viewers / Recipients
- Deals Opportunities (via Video Engagement)
- Activity / Timeline Video Events (Played, % Watched, CTA Clicked)
- Lists Campaign Audiences
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. We sync granular data, including percentage watched. You can distinguish between a prospect who clicked and bailed versus one who watched your entire pitch.
Absolutely. You can map HubSpot fields (like First Name or Company Name) to Sendspark’s dynamic variables to display them visually within the video or thumbnail.
Not with this integration. We embed an animated GIF thumbnail that links to a landing page, rather than attaching a heavy video file, which keeps your emails lightweight and inbox-friendly.
Yes. Because video events are synced to the contact timeline, you can use HubSpot Workflows to assign a task to the contact owner immediately upon a specific view threshold.
Turn Views into Revenue
Ready to press play on growth? Don't let your best sales assets go unmeasured. Schedule a discovery call with us to design a Sendspark-HubSpot workflow that turns viewers into meetings. We’ll help you set up the logic that separates the window shoppers from the buyers.
Book Your HubSpot Discovery Call!