HubSpot Diamond Solutions Partner

HubSpot + Shopify Integration: Drive More Revenue from Every Customer

Unlock the rich customer data in your Shopify store. Our deep integration with HubSpot enables powerful, personalized marketing that recovers lost sales and boosts customer lifetime value (LTV).

Schedule Your Integration Discovery Call See Integration Recipes

98.5%

Client Retention

275+

Platforms Integrated

16B+

Fields Synced Annually

HubSpot Diamond Partner

Get Your Free HubSpot Consultation!

Schedule a complimentary consultation with our e-commerce integration experts to learn how connecting Shopify and HubSpot can increase your conversion rates, boost customer lifetime value, and build a more profitable brand.

Turn Your Shopify Store Data into an Automated Revenue Engine

Every click, cart addition, and purchase in your Shopify store is a valuable data signal. This integration turns those signals into automated actions. By connecting Shopify to HubSpot's powerful automation engine, you can create a personalized customer journey that works 24/7 to increase conversions and drive repeat business.

Advanced Abandoned Cart Recovery: Go beyond Shopify’s basic email. Trigger multi-step, personalized abandoned cart recovery sequences in HubSpot that dynamically display the products left behind and can include emails, SMS, and ad retargeting.

Automate the Full Customer Lifecycle: Use Shopify order data to automatically trigger HubSpot workflows for post-purchase upsells, product review requests, loyalty program invitations, and win-back campaigns for lapsed customers.

Sync Product & Inventory Data: Sync your Shopify product catalog to HubSpot to easily use product details in emails. Sync inventory levels to create automated 'back in stock' notifications that recapture lost demand.

Achieve True E-commerce Personalization in HubSpot

Transform HubSpot into a world-class e-commerce marketing platform. Enriched with real-time customer and order data from Shopify, HubSpot becomes your central command center for understanding and engaging your customers based on their actual buying behavior, not just their email clicks.

Build a 360-Degree Customer View: Enrich HubSpot contact records with complete Shopify data, including their full order history, lifetime value, average order value (AOV), and specific products purchased.

Execute Powerful RFM Segmentation: Build dynamic lists in HubSpot based on Recency, Frequency, and Monetary (RFM) data from Shopify. Easily identify and market differently to your VIPs, at-risk customers, and one-time buyers.

Prove Marketing’s Impact on Revenue: Track the entire customer journey from a HubSpot email or ad interaction directly to a completed purchase in Shopify, providing crystal-clear, closed-loop ROI for your marketing spend.

A Scalable Sync Architecture for High-Growth E-commerce

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Your brand's customer journey is unique. Standard connectors force you into a rigid, one-size-fits-all model. Our integration is built with the flexibility to adapt to your specific marketing strategies, custom data needs, and the high-volume demands of a growing e-commerce business.

Bi-Directional & Uni-Directional Sync: Keep customer data aligned across both platforms while using a secure, one-way flow for transactional order data from Shopify to HubSpot.
Real-time & Scheduled Syncs: Use a real-time sync for critical events like abandoned carts and new orders, while using scheduled syncs for large-volume historical data to ensure peak performance.
Custom Sync Logic & Triggers: Implement powerful rules that match your strategy. For example, add a customer to a 'VIP' list in HubSpot only after their Total Spent property from Shopify exceeds $500.
High-Volume Data Handling: Our enterprise-grade architecture is built to handle hundreds of thousands of customers and orders, ensuring reliability during peak shopping seasons like Black Friday.

Comprehensive Object & Field Mapping

We connect the critical e-commerce and marketing objects to ensure a seamless flow of data, from the first website visit to the tenth purchase.

HubSpot

Shopify

Contacts
Companies
Deals
Custom Objects

Leads/Contacts
Accounts
Opportunities
Custom Objects

Contacts Leads/Contacts
Companies Accounts
Deals Opportunities
Custom Objects Custom Objects

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.

The Expert You Call

We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'

Schedule a Consultation

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

Schedule Your Integration Discovery Call

Frequently Asked Questions

While HubSpot's native connector is an excellent starting point, our solution offers deeper customization, more advanced data mapping (especially for custom Shopify metafields), and the ability to handle higher volumes of data with greater reliability. We tailor the sync to your brand’s unique e-commerce workflows and marketing logic.

Yes. We sync the full abandoned cart as a deal-like object in HubSpot, including each product, its image, price, and a direct link back to the checkout. This allows you to create highly personalized recovery emails that dynamically display the exact products the customer was considering.

Absolutely. Our implementation includes a full historical sync of your customers and their complete order history. This immediately populates HubSpot with the rich data needed to build powerful segments like VIPs, potential churners, or one-time buyers from day one.

Yes, this is a key use case. We can build a workflow that constantly monitors a customer's Lifetime Value field, which is synced from Shopify. When a customer crosses a certain spending threshold (e.g., $1,000), they can be automatically added to a 'VIP' smart list in HubSpot and enrolled in an exclusive workflow that rewards them with early access to sales and special offers.