HubSpot Diamond Solutions Partner

HubSpot & Sitecore OrderCloud Integration: Unified Headless Commerce and CRM

Connect your API-first commerce engine directly to your customer data. We sync complex B2B buyer hierarchies, extended properties (XP), and order data to HubSpot, powering personalized automation and sales visibility without custom code.

98.5%
Client Retention
275+
Platforms Integrated
16B+
Fields Synced Annually
HubSpot Diamond Partner

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Empowering Your Commerce & Digital Teams

Headless commerce offers infinite flexibility but often leaves sales teams disconnected from the frontend experience. This integration translates raw API data into actionable insights, ensuring your revenue team sees the full picture of buyer intent.

Real-Time Buyer Context: Give sales teams instant visibility into complex B2B orders and approval workflows directly in the CRM.

Marketplace Management: Sync supplier and vendor data seamlessly if you are running a multi-vendor marketplace model on OrderCloud.

Personalized Catalog Sync: Ensure marketing campaigns utilize the specific product catalogs and pricing assigned to each buyer group.

Headless commerce offers infinite flexibility but often leaves sales teams disconnected from the frontend experience. This integration translates raw API data into actionable insights, ensuring your revenue team sees the full picture of buyer intent.

Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.

Kathleen Rush

Manager, Strategic Partner Development Team at HubSpot

Unlocking B2B Commerce Growth in HubSpot

Turn transactional data into a retention engine. We pipe Sitecore OrderCloud activity into HubSpot, allowing you to trigger hyper-targeted workflows based on purchasing habits, reorder cycles, and account health.

Smart Reordering: Trigger automated emails when a customer deviates from their usual purchasing cadence based on historical data.

Account-Based Marketing: Segment companies based on specific "Buyer Group" assignments or spending tiers defined in OrderCloud.

Abandoned Cart Recovery: Capture incomplete orders from your specific frontend application and trigger personalized recovery sequences in HubSpot.

HubSpot Report

Turn transactional data into a retention engine. We pipe Sitecore OrderCloud activity into HubSpot, allowing you to trigger hyper-targeted workflows based on purchasing habits, reorder cycles, and account health.

Flexible Data Sync Architecture

Sitecore OrderCloud is built for developers, and so is our integration logic. We don't force a rigid schema; we map your specific Extended Properties (XP) and custom data models to HubSpot, ensuring the sync matches your unique architecture.

Built for Your Business Process

Standard, out-of-the-box connectors are built for simple, one-way data pushes. They can't handle the dynamic, tag-based segmentation or eCommerce functions of Sitecore OrderCloud. We build your integration around your specific automations, mapping custom fields and product data bi-directionally.

  • Bi-Directional & Uni-Directional Sync: Push approved companies from HubSpot to OrderCloud to provision access, or pull order history back to CRM deals.
  • Real-time & Scheduled Syncs: Utilize webhooks for instant order creation alerts or schedule nightly product catalog sweeps to keep pricing aligned.
  • Custom Sync Logic & Triggers: Map custom JSON data from OrderCloud users directly to HubSpot contact fields for deep segmentation.
  • High-Volume Data Handling: Scale effortlessly with your headless build, processing millions of API calls for enterprise-level transaction volumes.

Comprehensive Object & Field Mapping

We map your CRM architecture directly to your B2B commerce hierarchy.

HubSpot

Sitecore OrderCloud

  • Deals
  • Companies
  • Contacts
  • Products
  • Line Items
  • Orders
  • Buyer Organizations / User Groups
  • Users / Buyers
  • Products / Specs
  • Line Items / XP
  • Deals Orders
  • Companies Buyer Organizations / User Groups
  • Contacts Users / Buyers
  • Products Products / Specs
  • Line Items Line Items / XP

Transparent, Project-Based Pricing

No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.

We fix what others can't: 50% Of our customers hired us to fix a failed integration.

A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.

Trusted by Leaders, Proven by Results

Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

HubSpot Is the Platform. We Make It Perform

Why Businesses Trust Integrate IQ for a Smarter HubSpot Experience

Category
HubSpot Direct
Integrate IQ
Setup Approach
Guided setup with best-practice coaching.
Done-for-you configuration — we build and optimize everything for you.
Integrations
Standard native apps and limited connectors.
Custom integrations with 275+ platforms — fully tested and supported.
CRM Migrations
Basic import support.
Complete migration from any CRM — clean data, mapped fields, zero downtime.
Technical Capability
Advisory-focused.
Engineer-led builds with API, automation, and custom object expertise.
Ongoing Support
Ticket-based, reactive
Dedicated partner support, proactive optimization & monitoring
Team Expertise
Generalists across thousands of accounts
Senior HubSpot engineers with 275+ complex integrations delivered
Frequently Asked Questions

Frequently Asked Questions

Yes. Our integration connects directly to the OrderCloud API, meaning it works regardless of whether your frontend is built on React, Vue, Angular, or .NET.

Yes. We can flatten the JSON data found in OrderCloud's "xp" fields and map them to specific custom properties in HubSpot for reporting and segmentation.

Yes. We map OrderCloud's robust Buyer Organization and User Group structures to HubSpot's Parent/Child Company relationships to maintain data integrity.

Yes. We can identify which supplier fulfills an order and sync that information to HubSpot, allowing for vendor-specific reporting or communications.

Ready to Scale Your Headless Commerce?

Don't let your API-first strategy create data silos. Let's build a connector that keeps your revenue team as agile as your tech stack.

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