HubSpot Diamond Solutions Partner
HubSpot & Sitecore OrderCloud Integration: Unified Headless Commerce and CRM
Connect your API-first commerce engine directly to your customer data. We sync complex B2B buyer hierarchies, extended properties (XP), and order data to HubSpot, powering personalized automation and sales visibility without custom code.
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Empowering Your Commerce & Digital Teams
Headless commerce offers infinite flexibility but often leaves sales teams disconnected from the frontend experience. This integration translates raw API data into actionable insights, ensuring your revenue team sees the full picture of buyer intent.
Real-Time Buyer Context: Give sales teams instant visibility into complex B2B orders and approval workflows directly in the CRM.
Marketplace Management: Sync supplier and vendor data seamlessly if you are running a multi-vendor marketplace model on OrderCloud.
Personalized Catalog Sync: Ensure marketing campaigns utilize the specific product catalogs and pricing assigned to each buyer group.
Headless commerce offers infinite flexibility but often leaves sales teams disconnected from the frontend experience. This integration translates raw API data into actionable insights, ensuring your revenue team sees the full picture of buyer intent.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Unlocking B2B Commerce Growth in HubSpot
Turn transactional data into a retention engine. We pipe Sitecore OrderCloud activity into HubSpot, allowing you to trigger hyper-targeted workflows based on purchasing habits, reorder cycles, and account health.
Smart Reordering: Trigger automated emails when a customer deviates from their usual purchasing cadence based on historical data.
Account-Based Marketing: Segment companies based on specific "Buyer Group" assignments or spending tiers defined in OrderCloud.
Abandoned Cart Recovery: Capture incomplete orders from your specific frontend application and trigger personalized recovery sequences in HubSpot.
Turn transactional data into a retention engine. We pipe Sitecore OrderCloud activity into HubSpot, allowing you to trigger hyper-targeted workflows based on purchasing habits, reorder cycles, and account health.
Flexible Data Sync Architecture
Sitecore OrderCloud is built for developers, and so is our integration logic. We don't force a rigid schema; we map your specific Extended Properties (XP) and custom data models to HubSpot, ensuring the sync matches your unique architecture.
Built for Your Business Process
Standard, out-of-the-box connectors are built for simple, one-way data pushes. They can't handle the dynamic, tag-based segmentation or eCommerce functions of Sitecore OrderCloud. We build your integration around your specific automations, mapping custom fields and product data bi-directionally.
- Bi-Directional & Uni-Directional Sync: Push approved companies from HubSpot to OrderCloud to provision access, or pull order history back to CRM deals.
- Real-time & Scheduled Syncs: Utilize webhooks for instant order creation alerts or schedule nightly product catalog sweeps to keep pricing aligned.
- Custom Sync Logic & Triggers: Map custom JSON data from OrderCloud users directly to HubSpot contact fields for deep segmentation.
- High-Volume Data Handling: Scale effortlessly with your headless build, processing millions of API calls for enterprise-level transaction volumes.
Comprehensive Object & Field Mapping
We map your CRM architecture directly to your B2B commerce hierarchy.
HubSpot
Sitecore OrderCloud
- Deals
- Companies
- Contacts
- Products
- Line Items
- Orders
- Buyer Organizations / User Groups
- Users / Buyers
- Products / Specs
- Line Items / XP
- Deals Orders
- Companies Buyer Organizations / User Groups
- Contacts Users / Buyers
- Products Products / Specs
- Line Items Line Items / XP
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. Our integration connects directly to the OrderCloud API, meaning it works regardless of whether your frontend is built on React, Vue, Angular, or .NET.
Yes. We can flatten the JSON data found in OrderCloud's "xp" fields and map them to specific custom properties in HubSpot for reporting and segmentation.
Yes. We map OrderCloud's robust Buyer Organization and User Group structures to HubSpot's Parent/Child Company relationships to maintain data integrity.
Yes. We can identify which supplier fulfills an order and sync that information to HubSpot, allowing for vendor-specific reporting or communications.
Ready to Scale Your Headless Commerce?
Don't let your API-first strategy create data silos. Let's build a connector that keeps your revenue team as agile as your tech stack.
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