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Unlock Your Customer Data: The HubSpot & Snowflake Integration
Stop letting GTM data live in a silo. This integration syncs your HubSpot CRM data directly with your Snowflake Data Cloud, creating a single source of truth for your entire organization’s analytics.
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Empower Your Central Data Cloud with Rich GTM Data
Your Snowflake instance is your organization's core analytic engine. This integration enriches it by piping in the full history of your customer, sales, and marketing data from HubSpot, breaking down data silos and enabling deep, cross-functional analysis.
Create a 360-Degree Customer View: Consolidate HubSpot CRM data with product usage, support tickets, and finance data in Snowflake to build a complete customer profile.
Run Advanced BI & Analytics: Empower your data science teams to run complex queries, build predictive models, and train AI/ML workloads on a complete dataset.
Unify Cross-Channel Reporting: Blend HubSpot marketing data with ad spend, web analytics, and other sources to build comprehensive attribution and marketing ROI models in your BI tools.
Maintain Data Governance: Centralize your GTM data in Snowflake to ensure consistent security, governance, and compliance rules are applied to all your customer information.
Your Snowflake instance is your organization's core analytic engine. This integration enriches it by piping in the full history of your customer, sales, and marketing data from HubSpot, breaking down data silos and enabling deep, cross-functional analysis.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Power Your GTM Teams with Data-Driven Insights
This isn't just a one-way data dump. By syncing processed data back from Snowflake to HubSpot, you can arm your sales and marketing teams with powerful, predictive insights that live directly on the contact and company records they use every day.
Activate Predictive Lead Scores: Push AI-driven lead scores, churn risk, or product-qualified lead (PQL) status from your Snowflake models back to custom properties in HubSpot.
Build Hyper-Targeted Audiences: Create and sync advanced customer segments (e.g., "High-Value Users," "At-Risk Accounts") from Snowflake to HubSpot lists for targeted marketing campaigns.
Personalize Sales Outreach: Equip sales reps with key product usage metrics or health scores on the HubSpot contact record, giving them crucial context for every call.
Trigger Smarter Automations: Use data synced from Snowflake (like a "usage threshold reached" event) to trigger automated nurture sequences or task creation in HubSpot.
This isn't just a one-way data dump. By syncing processed data back from Snowflake to HubSpot, you can arm your sales and marketing teams with powerful, predictive insights that live directly on the contact and company records they use every day.
A Scalable Data Pipeline Built for the Cloud
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors can't handle the volume or complexity of your full HubSpot database. We build a custom, enterprise-grade pipeline that leverages Snowflake's unique architecture to manage high-volume data loads and complex transformations, ensuring your data is always fresh, accurate, and ready to query.
- Bi-Directional & Uni-Directional Sync: We provide a robust ELT (Extract, Load, Transform) pipeline from HubSpot to Snowflake. We also build a "reverse ETL" pipeline to sync valuable, processed data from Snowflake back to custom objects or properties in HubSpot.
- Real-time & Scheduled Syncs: We use streaming ingestion (like Snowpipe) for real-time updates of critical events. We also manage high-volume, scheduled batch syncs for your entire CRM database to optimize compute costs.
- Custom Sync Logic & Triggers: We map all your data, including custom objects. Our logic ensures that HubSpot data is cleaned, transformed, and organized into analysis-ready tables the moment it lands in Snowflake.
- High-Volume Data Handling: Our architecture is built to leverage Snowflake's independent scaling of storage and compute. We can reliably sync millions of contacts, companies, and billions of engagement events without performance degradation.
Comprehensive Object & Field Mapping
We sync your entire HubSpot data model including all standard objects, custom objects, and engagement data to your Snowflake data warehouse.
HubSpot
Snowflake
- Contacts
- Companies
- Deals
- Tickets
- Email Engagement
- Form Submissions
- Website Visits (Page Views)
- CONTACTS Table
- COMPANIES Table
- DEALS Table (Revenue Data)
- TICKETS Table (Service Data)
- MARKETING_EVENTS Table
- FORM_SUBMISSIONS Table
- WEB_ANALYTICS Table
- Contacts CONTACTS Table
- Companies COMPANIES Table
- Deals DEALS Table (Revenue Data)
- Tickets TICKETS Table (Service Data)
- Email Engagement MARKETING_EVENTS Table
- Form Submissions FORM_SUBMISSIONS Table
- Website Visits (Page Views) WEB_ANALYTICS Table
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Manual exports are slow, incomplete, and instantly out of date. Our integration is a fully automated, managed data pipeline that syncs your entire data model (including custom objects and all engagements) on a continuous, scheduled basis.
Yes. For critical events like new contacts, deal stage changes, or form submissions, we can configure a real-time or near-real-time sync.
Absolutely. This is a key feature. Our "reverse ETL" process allows you to push computed data (like lead scores, health scores, or product usage segments) from Snowflake back to HubSpot properties, making that data actionable for your GTM teams.
Our integration is built with robust error handling and batch processing logic. We manage the data flow intelligently to respect HubSpot's API limits while ensuring a complete and timely sync of your high-volume data.
Create Your Single Source of Customer Truth
Stop making decisions with incomplete data. Schedule a free discovery call, and we'll show you how to build a powerful, automated data pipeline between HubSpot and your Snowflake Data Cloud.
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