HubSpot Diamond Solutions Partner
HubSpot & SurveyMonkey Integration: Turn Feedback into Growth
Bridge the gap between customer sentiment and customer relationship management. This integration syncs SurveyMonkey responses directly to HubSpot, turning raw feedback into actionable GTM insights.
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Supercharge SurveyMonkey with CRM Context
Stop sending generic surveys to your entire database. This integration pipes your rich HubSpot data into your survey strategy, ensuring you ask the right questions to the right people at the perfect time.
Trigger Surveys at Key Moments: Automatically email a SurveyMonkey survey from HubSpot when a deal moves to "Closed Won," a ticket is "Resolved," or a customer completes onboarding.
Personalize Your Questions: Sync HubSpot contact properties (like First Name, Company Name, or Product Tier) into your survey URL to personalize the respondent's experience and increase completion rates.
Segment Your Audience: Use HubSpot lists to control exactly who receives a survey. Ensure you never send an NPS request to a customer with an open support ticket or a "Churn Risk" status.
Stop sending generic surveys to your entire database. This integration pipes your rich HubSpot data into your survey strategy, ensuring you ask the right questions to the right people at the perfect time.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn Survey Data into Revenue-Driving Action
Your survey results are a goldmine of retention data. This integration pipes that feedback back into HubSpot, empowering your sales and service teams to act immediately.
Automate Detractor Recovery: Instantly trigger a HubSpot workflow when a customer gives a low NPS or CSAT score. Create a high-priority ticket for a manager to reach out and save the account.
Empower Sales with Sentiment: Log every survey response on the HubSpot contact timeline. Your sales reps can see exactly what a prospect said in their last feedback form before picking up the phone.
Score Leads Based on Feedback: Increase a contact's lead score if they provide detailed, positive feedback or indicate interest in a new product feature within a survey.
Create Testimonial Candidates: Automatically add customers who give a 9 or 10 NPS score to a "Promoters" list in HubSpot, then trigger a workflow asking them for a G2 review or case study.
Your survey results are a goldmine of retention data. This integration pipes that feedback back into HubSpot, empowering your sales and service teams to act immediately.
A Flexible Sync Built for Your CX Strategy
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors often just dump data onto a timeline. We build a robust integration that maps specific answers to specific fields, allowing for deep reporting and automation that matches your unique CX workflow.
- Bi-Directional & Uni-Directional Sync: We configure the flow to match your needs. Sync contact data bi-directionally to keep emails current, and sync survey responses one-way to HubSpot to drive automation.
- Real-time & Scheduled Syncs: Sync new responses in real-time to trigger immediate "Thank You" emails or alert account managers. Run scheduled syncs to update broad customer sentiment scores across companies.
- Custom Sync Logic & Triggers: We build the rules you need. Only sync responses that are fully completed. Automatically update a custom "NPS Score" property on the Company record based on the primary contact's response.
- High-Volume Data Handling: Whether you run quarterly NPS blasts to thousands of users or continuous transactional surveys, our integration handles high-volume response data reliably.
Comprehensive Object & Field Mapping
We ensure every piece of critical data, standard or custom, has its place in your connected Hubspot Surveymonkey ecosystem.
HubSpot
SurveyMonkey
- Contacts
- Companies
- Contact Timeline
- Contact Properties
- Lists
- Custom Properties
- Respondents / Contacts
- Associated via Contact
- Survey Responses (Notes/Events)
- Survey Answers (Mapped Fields)
- Collector Lists
- NPS Score, CSAT Rating
- Contacts Respondents / Contacts
- Companies Associated via Contact
- Contact Timeline Survey Responses (Notes/Events)
- Contact Properties Survey Answers (Mapped Fields)
- Lists Collector Lists
- Custom Properties NPS Score, CSAT Rating
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
The standard integration is great for basic timeline syncing. Our custom solution allows for deeper mapping, such as mapping specific survey answers to custom properties on the Company or Deal level, not just the Contact, enabling better B2B reporting.
Yes. We map specific answers to contact properties. For example, if a user answers "Pricing" to the question "Why did you churn?", we can update a "Churn Reason" property and trigger a specific win-back workflow.
Generally, we need a unique identifier (like email) to map data to HubSpot. However, we can set up web links with unique tokens sent via HubSpot to ensure every response—even those without an email field—is attributed to the right contact.
Absolutely. We can aggregate individual contact responses (like NPS) and calculate an average score for the associated Company record in HubSpot, giving you a high-level view of account health.
Listen to Your Customers, Grow Your Business
Stop letting feedback sit in a silo. Connect your customer voice directly to your revenue engine. Schedule a free discovery call, and we will map out your feedback data flow and show you how to automate your CX strategy.
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