HubSpot Diamond Solutions Partner
HubSpot & Taboola Integration: Convert the Open Web into Closed Revenue
Connect the world's leading content discovery platform with your CRM to turn "casual readers" into "qualified leads."
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Master Native Discovery with "Realize" AI
Taboola isn't just about placements at the bottom of articles; it's a massive discovery engine powered by "Realize," their new performance AI. By integrating with HubSpot, you empower this AI with actual customer data, moving beyond vanity metrics to target high-intent audiences on premium publisher sites.
Precision Retargeting: Sync HubSpot contact lists directly to Taboola’s "My Audiences," allowing you to serve hyper-personalized content to prospects who stalled in your funnel.
Lookalike Expansion: Use your "Best Customers" list from HubSpot to seed Taboola’s lookalike modeling, finding new prospects on the open web who behave exactly like your top spenders.
Contextual Mastery: Leverage Taboola’s vast publisher network (like NBC and Business Insider) to place your content exactly where your specific buyer personas are reading.
Taboola isn't just about placements at the bottom of articles; it's a massive discovery engine powered by "Realize," their new performance AI. By integrating with HubSpot, you empower this AI with actual customer data, moving beyond vanity metrics to target high-intent audiences on premium publisher sites.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Nurture "Cold" Traffic into "Hot" Deals
HubSpot excels at nurturing, which is critical for the upper-funnel traffic Taboola generates. Integrating the two ensures that the moment a user clicks a native ad, they enter a structured journey designed to educate and convert, while giving you full visibility into which headlines drive actual revenue.
ROAS Attribution: Push "Closed-Won" deal values from HubSpot back to Taboola via Server-to-Server (S2S) tracking, teaching Taboola’s algorithm to optimize for revenue, not just leads.
Smart Suppression: Automatically exclude current customers or active opportunities from Taboola campaigns by syncing HubSpot "Lifecycle Stages," ensuring you don't waste budget advertising to people you’ve already won.
Content ROI Analysis: Track exactly which Taboola headlines and images produce the highest Life-Time Value (LTV) customers inside HubSpot’s multi-touch attribution reports.
HubSpot excels at nurturing, which is critical for the upper-funnel traffic Taboola generates. Integrating the two ensures that the moment a user clicks a native ad, they enter a structured journey designed to educate and convert, while giving you full visibility into which headlines drive actual revenue.
Flexible and Robust Sync Architecture
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
We build middleware that handles the heavy lifting, ensuring that thousands of clicks don't clog your CRM, while critical conversion events—like a "Demo Booked" or "Purchase"—fire instantly to optimize your bidding strategy.
- Bi-Directional & Uni-Directional Sync: Push high-value audiences from HubSpot to Taboola, and pull cost/click data back into HubSpot for reporting.
- Real-time & Scheduled Syncs: Trigger immediate S2S conversion postbacks for accurate bidding while scheduling audience refreshes nightly.
- Custom Sync Logic & Triggers: Fire conversion events to Taboola only when a lead reaches a "Qualified" score in HubSpot, filtering out junk leads from your optimization data.
- High-Volume Data Handling: Efficiently process large datasets of "site visitors" for retargeting without hitting HubSpot’s API limits.
Comprehensive Object and Field Mapping
We ensure every piece of critical data, standard or custom, has its place in your connected Hubspot Taboola ecosystem.
HubSpot
Taboola
- Contact Lists / Static Lists
- Deals (Closed Won Amount)
- Custom Events (Form Fills)
- UTM Parameters
- Lifecycle Stage
- My Audiences / Custom Audiences
- Conversions (Value)
- Pixel Events / S2S Events
- Tracking Parameters / Macros
- Audience Exclusions
- Contact Lists / Static Lists My Audiences / Custom Audiences
- Deals (Closed Won Amount) Conversions (Value)
- Custom Events (Form Fills) Pixel Events / S2S Events
- UTM Parameters Tracking Parameters / Macros
- Lifecycle Stage Audience Exclusions
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
Yes. Using Server-to-Server (S2S) tracking, we can send a signal from HubSpot to Taboola whenever a deal closes offline (e.g., via sales call), attributing the revenue back to the original ad click.
We sync your HubSpot contact lists (hashed emails) to Taboola’s "My Audiences." This allows you to run retargeting campaigns specifically for people who have visited your site or abandoned a cart.
Absolutely. By feeding accurate conversion values from HubSpot back to Taboola, "Smart Bid" can automatically adjust your bids to maximize ROAS based on real business outcomes.
Yes. We can create a "Current Customers" list in HubSpot and sync it to Taboola as an exclusion audience, ensuring you never pay to show a "Buy Now" ad to someone who just bought.
Ideally, yes. While S2S covers the data transfer, the Taboola Pixel helps with initial page view tracking and retargeting pool creation. The integration enhances this by verifying the lead quality before optimizing.
Ready to Stop Guessing with Native Ads?
Your content deserves to be seen by the right people, and your budget deserves to be spent on results. Let's build a bridge between Taboola and HubSpot that turns the "open web" into your most profitable channel.
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