HubSpot Diamond Solutions Partner
HubSpot & TikTok for Revenue Attribution
Turn viral views into verified revenue. This integration connects TikTok for Business directly to HubSpot, syncing leads from Instant Forms and pushing offline conversion data back to TikTok to optimize your ads for ROI, not just clicks.
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Feed Your Sales Team High-Intent Leads Instantly
Stop downloading CSVs from the TikTok Ads Manager. This integration pipes leads from your TikTok Instant Forms directly into HubSpot in real-time, allowing your sales team to strike while the content is fresh.
Automate Lead Capture: Instantly create new contacts in HubSpot when a user submits a TikTok Lead Gen form, mapping every form field to the right property.
Standardize Data: Automatically format phone numbers and standardize country codes from TikTok leads so your sales dialer works perfectly every time.
Trigger Immediate Follow-up: Use the "TikTok Form Submission" event to trigger an instant SMS or email workflow in HubSpot, engaging the prospect seconds after they tap "Submit."
Stop downloading CSVs from the TikTok Ads Manager. This integration pipes leads from your TikTok Instant Forms directly into HubSpot in real-time, allowing your sales team to strike while the content is fresh.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Train the TikTok Algorithm with Real Revenue Data
Stop optimizing for "leads" who never buy. This integration syncs offline conversion events (like "Deal Created" or "Purchase") from HubSpot back to TikTok, teaching the algorithm to find users who actually spend money.
Sync Offline Conversions: Send server-side events from HubSpot (e.g., "Closed Won Deal") to the TikTok Events API, allowing you to attribute real revenue to specific ad campaigns.
Build Retargeting Audiences: Push active HubSpot lists (e.g., "Cart Abandoners" or "Churned Customers") directly to TikTok Custom Audiences for hyper-personalized retargeting campaigns.
Create High-Value Lookalikes: Sync your "Top VIP Customers" list from HubSpot to TikTok to build Lookalike Audiences based on your best buyers, not just random site visitors.
Calculate True ROAS: View the exact revenue generated from your TikTok ad spend directly in your HubSpot campaign reports, giving you a single source of truth for profitability.
Stop optimizing for "leads" who never buy. This integration syncs offline conversion events (like "Deal Created" or "Purchase") from HubSpot back to TikTok, teaching the algorithm to find users who actually spend money.
A Bi-Directional Sync for the Privacy-First Era
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
The native integration is a simple one-way street (TikTok Leads -> HubSpot). We build a robust, bi-directional pipeline using the TikTok Marketing API and Offline Events API. This ensures you are compliant with privacy laws (server-side tracking) while maximizing ad performance.
- Bi-Directional & Uni-Directional Sync: We pull leads in from TikTok to HubSpot and push conversion events and audiences out from HubSpot to TikTok.
- Real-time & Scheduled Syncs: Leads sync in real-time via webhooks so you never miss a hot prospect. Audience lists and offline events can be synced in real-time or on a scheduled batch basis to optimize API usage.
- Custom Sync Logic & Triggers: We build logic for your specific funnel: "When a HubSpot Deal moves to 'Contract Signed,' send a 'Complete Payment' event to TikTok with the exact Deal Amount value."
- High-Volume Data Handling: Our architecture uses server-side API conversions, bypassing browser pixel blockers and handling high volumes of event data reliably without data loss.
Comprehensive Object & Field Mapping
We map the entire customer journey, from the initial ad click to the final closed deal.
HubSpot
TikTok for Business
- Contacts
- Contact Lists (Static/Active)
- Deal Stage (e.g., Closed Won)
- Deal Amount
- Custom Properties (e.g., Click ID)
- Form Submissions
- Lifecycle Stage
- Leads (Instant Forms)
- Custom Audiences
- Offline Events (e.g., Complete Payment)
- Event Value
- TikTok Click ID (ttclid)
- Instant Form Submits
- (Used for Audience Segmentation)
- Contacts Leads (Instant Forms)
- Contact Lists (Static/Active) Custom Audiences
- Deal Stage (e.g., Closed Won) Offline Events (e.g., Complete Payment)
- Deal Amount Event Value
- Custom Properties (e.g., Click ID) TikTok Click ID (ttclid)
- Form Submissions Instant Form Submits
- Lifecycle Stage (Used for Audience Segmentation)
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
The native integration primarily syncs leads from TikTok forms into HubSpot. It does not natively support syncing HubSpot lists to TikTok Audiences or sending offline deal data back to TikTok for optimization. Our custom solution handles the full bi-directional revenue loop.
Yes, but only with a custom integration or third-party connector. We can automate the syncing of HubSpot lists to TikTok Custom Audiences, allowing you to retarget specific segments (like "Open Deals") directly in their feed.
Offline conversions allow you to send data about sales that happen off TikTok (like a B2B contract signed in HubSpot) back to the ad platform. This tells TikTok's algorithm which users are actually generating revenue, not just filling out forms.
Yes. By capturing the "TikTok Click ID" (ttclid) and UTM parameters on your forms, we can pass that data into HubSpot. When the deal closes, you can report on exactly which campaign or creative drove that revenue.
Stop optimizing for clicks. Start optimizing for revenue.
Don't let your ad budget go to waste on low-quality leads. Schedule a free discovery call, and we'll show you how to build a bi-directional revenue engine between HubSpot and TikTok.
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