HubSpot Diamond Solutions Partner

HubSpot & Vidyard Integration: Supercharge Your GTM with Video Analytics

Connect HubSpot's powerful CRM with the Vidyard video platform to unlock deep engagement insights. Empower your sales and marketing teams to prove the ROI of video and use viewer data to accelerate the sales cycle.

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98.5%

Client Retention

275+

Platforms Integrated

16B+

Fields Synced Annually

HubSpot Diamond Partner

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Schedule a discovery call with our integration experts to see how a custom connection between HubSpot and Vidyard can provide the actionable insights your GTM teams need to accelerate the sales cycle and prove their impact.

Power Your Video Strategy with Rich CRM Data

Stop sending generic videos. By connecting Vidyard with HubSpot, you can leverage rich CRM data to personalize video content at scale. Tailor your outreach based on a prospect's industry, lifecycle stage, or specific interests, transforming video from a passive medium into an active sales and marketing tool.

Hyper-Personalize Video Outreach: Use HubSpot contact and deal properties to dynamically customize video content and landing pages for key accounts.

Trigger Timely Video Messages: Create automated HubSpot workflows that send specific Vidyard videos to prospects when they enter a new deal stage.

Arm Sales with a Proven Playbook: Build a library of templated videos in Vidyard that sales reps can send for specific scenarios, like post-demo follow-ups or objection handling.

Unlock Actionable Video Engagement Data in HubSpot

Enrich your HubSpot CRM with powerful, granular analytics from Vidyard. This integration moves beyond simple "view counts," providing your GTM teams with a detailed picture of who is watching your content and for how long, allowing for precise follow-up and accurate ROI reporting.

Track Granular Viewer Engagement: See exactly who watched your videos and what percentage they completed directly on the HubSpot contact timeline.

Score Leads Based on Video Views: Use Vidyard engagement data (e.g., "watched more than 75% of demo video") to increase lead scores and prioritize sales outreach.

Prove the ROI of Your Video Content: Attribute pipeline and revenue in HubSpot directly to the Vidyard videos that influenced deals, proving the value of your video marketing efforts.

A Flexible Sync Architecture That Molds to Your Business

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard connectors provide basic analytics. Our custom integration is engineered to map the flow of video engagement data to your specific sales and marketing funnels, ensuring you can act on the insights that matter most to your business not just the ones a default connector provides.

Bi-Directional & Uni-Directional Sync: Control the flow of information precisely between HubSpot and Vidyard to keep your GTM teams and their content perfectly aligned.
Real-time & Scheduled Syncs: Use real-time webhooks to instantly log video engagement on the HubSpot timeline the moment it happens.
Custom Sync Logic & Triggers: Define the exact conditions for automation, such as creating a sales task only when a key decision-maker watches a proposal video twice.
High-Volume Data Handling: Our architecture is built to reliably manage engagement data from thousands of video views without compromising performance.

Comprehensive Object & Field Mapping

We ensure seamless data translation between HubSpot and Vidyard by mapping viewer analytics to the appropriate CRM records.

HubSpot

Vidyard

Contacts
Activity Timeline
Deals
Custom Properties

Viewers
Video View Events
Association with Video Engagement Data
Aggregate Viewer Data

Contacts Viewers
Activity Timeline Video View Events
Deals Association with Video Engagement Data
Custom Properties Aggregate Viewer Data

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and "messy data" that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

The native integration is excellent for showing basic view notifications. Our custom solution allows for more advanced, bi-directional workflows. For example, we can write granular data like "percent watched" to a custom HubSpot property, which can then be used to trigger different automation sequences or more sophisticated lead scoring models.

Yes. This is a perfect example of the custom logic we can build. The integration can analyze the view percentage from Vidyard and only trigger the HubSpot task creation when your specific threshold is met, ensuring reps focus on the most engaged leads.

Absolutely. We can use the specific video ID or title from Vidyard as the trigger for a HubSpot workflow. This allows you to create highly targeted follow-up campaigns that are directly relevant to the content the prospect just consumed.

Yes. By associating Vidyard view data directly with HubSpot deals, you can build custom reports to analyze which video assets are most frequently viewed by contacts associated with closed-won opportunities, giving you clear insight into your content's performance and ROI.