HubSpot Diamond Solutions Partner
HubSpot & Wistia Integration: Connect Video Engagement to Revenue
Connect HubSpot's CRM with the Wistia video marketing platform to unlock deep viewer insights. Empower your GTM teams to prove the ROI of video content and use engagement data to accelerate the customer journey.
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Power Your Video Marketing with Rich CRM Data
Move beyond generic video and start creating personalized viewing experiences. By connecting Wistia with HubSpot, you can leverage rich CRM data to tailor your video content, forms, and calls-to-action based on a prospect's lifecycle stage, industry, or specific interests, turning passive viewers into qualified leads.
Personalize the Viewer Experience: Use HubSpot data to dynamically change calls-to-action or display personalized content within the Wistia player.
Smarter Lead Capture: Automatically identify known contacts from your HubSpot database when they watch a video, reducing form friction with Turnstile.
Targeted Video Campaigns: Create targeted lists in HubSpot to drive the right audience segments to your most relevant Wistia content.
Move beyond generic video and start creating personalized viewing experiences. By connecting Wistia with HubSpot, you can leverage rich CRM data to tailor your video content, forms, and calls-to-action based on a prospect's lifecycle stage, industry, or specific interests, turning passive viewers into qualified leads.
Unlock Actionable Video Analytics in HubSpot
Enrich your HubSpot CRM with powerful, person-level video engagement data from Wistia. This integration provides your sales and marketing teams with a detailed picture of who is watching your content and for how long, allowing for perfectly timed follow-up and accurate ROI reporting.
Track Granular Viewer Engagement: See exactly who watched your videos, what percentage they completed, and their viewing heatmaps directly on the HubSpot contact timeline.
Score Leads Based on Video Engagement: Use Wistia engagement data (e.g., 'watched more than 80% of the demo') to increase lead scores and prioritize the most engaged prospects for sales outreach.
Prove the ROI of Video Content: Attribute pipeline and revenue in HubSpot directly to the Wistia videos that influenced deals, providing clear evidence of your content's impact.
Enrich your HubSpot CRM with powerful, person-level video engagement data from Wistia. This integration provides your sales and marketing teams with a detailed picture of who is watching your content and for how long, allowing for perfectly timed follow-up and accurate ROI reporting.
A Flexible Sync Architecture That Molds to Your Business
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors provide basic analytics. Our custom integration is engineered to map the flow of video engagement data to your specific sales and marketing funnels, ensuring you can act on the insights that matter most to your business—not just the ones a default connector provides.
- Bi-Directional & Uni-Directional Sync: Control the flow of information precisely between HubSpot and Wistia to keep your GTM teams and their video content perfectly aligned.
- Real-time & Scheduled Syncs: Use real-time webhooks to instantly log video engagement on the HubSpot timeline the moment it happens.
- Custom Sync Logic & Triggers: Define the exact conditions for automation, such as creating a sales task only when a key decision-maker from a target account watches a pricing video.
- High-Volume Data Handling: Our architecture is built to reliably manage engagement data from thousands of video views without compromising performance.
Comprehensive Object & Field Mapping
We ensure seamless data translation between HubSpot and Wistia by mapping viewer analytics to the appropriate CRM records.
HubSpot
Wistia
- Contacts
- Activity Timeline
- Deals
- Custom Properties
- Viewers / Subscribers
- Video View Events (Play, Engagement, Conversion)
- Association with Video Engagement Data
- Aggregate Viewer Data
- Contacts Viewers / Subscribers
- Activity Timeline Video View Events (Play, Engagement, Conversion)
- Deals Association with Video Engagement Data
- Custom Properties Aggregate Viewer Data
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and 'messy data' that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.
The Expert You Call
We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.
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Frequently Asked Questions
The native integration is excellent for logging view events on the timeline. Our custom solution allows for more advanced, bi-directional workflows. We can write granular data like 'percent watched' to custom HubSpot properties, which can then be used to trigger more sophisticated lead scoring models and automation sequences that the standard connector can't.
Yes. This is a key benefit of a custom integration. We can analyze the view percentage from Wistia and build logic to only trigger the HubSpot task creation when your specific engagement threshold is met, ensuring reps focus their time on the hottest leads.
Absolutely. We can use the specific video ID or project name from Wistia as the trigger for a HubSpot workflow. This allows you to create highly relevant follow-up campaigns that are directly related to the content the prospect just consumed.
Yes. By associating Wistia view data directly with contacts on HubSpot deals, you can build custom attribution reports. This allows you to analyze which video assets are most frequently viewed by customers, giving you clear insight into your content's ROI and its impact on revenue.
