HubSpot Diamond Solutions Partner
HubSpot + Workday Integration: Connect Your People & Your Customers
Stop letting your employee and candidate data sit in a silo. Connect Workday to HubSpot to automate talent nurture, streamline employee onboarding, and get a full 360-degree view. Your standard connector wasn't built to handle sensitive HRIS data. Our custom HubSpot-Workday integration is built for security and scale, bridging the gap between your core people data and your GTM engine.
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Empower Your HR & Recruiting Teams
Give your talent acquisition and HR teams the power of HubSpot's marketing automation. By syncing candidate and employee data, you can build powerful nurture streams and onboarding experiences.
Sync candidates from Workday Recruiting to HubSpot to build automated "keep-warm" campaigns for your talent pipeline.
Move new hires from Workday HCM into HubSpot workflows for automated IT, HR, and marketing onboarding sequences.
Allow recruiters to see a candidate's marketing engagement (e.g., attended a recruiting webinar) directly in Workday.
Reduce manual data entry by automatically creating candidate profiles from HubSpot form submissions (e.g., "Careers Fair" landing page).
Give your talent acquisition and HR teams the power of HubSpot's marketing automation. By syncing candidate and employee data, you can build powerful nurture streams and onboarding experiences.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Give Your GTM Teams the Full Picture
Your HubSpot platform is missing key internal data. Our integration syncs essential employee information from Workday, allowing you to manage internal communications and align sales territories more effectively.
Sync your employee directory from Workday to HubSpot, allowing you to use HubSpot's internal marketing tools for company newsletters and updates.
Build accurate sales territory assignments in HubSpot based on up-to-date employee lists and roles from Workday.
Create a single, unified view of customer-facing teams, mapping Workday employee data to HubSpot owner fields.
Automatically de-provision HubSpot access or re-assign tasks when an employee's status changes to "Terminated" in Workday.
Your HubSpot platform is missing key internal data. Our integration syncs essential employee information from Workday, allowing you to manage internal communications and align sales territories more effectively.
A Secure Sync Architecture for HRIS Data
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Basic connectors can't handle the security, compliance, and complexity of employee PII (Personally Identifiable Information). We build your integration around your specific HR and IT policies, ensuring data is both secure and useful.
- Bi-Directional & Uni-Directional Sync: Use a secure, one-way sync for sensitive employee data (Workday to HubSpot), while allowing bi-directional updates for non-sensitive fields like candidate marketing status.
- Real-time & Scheduled Syncs: Instantly sync a "New Hire" to trigger onboarding, or run a nightly sync of your entire employee directory to keep lists clean.
- Custom Sync Logic & Triggers: Create rules that fit your needs. Sync a candidate only if they are in the "Talent Pipeline" status, or sync an employee only if they are "Active."
- High-Volume Data Handling: We securely manage your entire employee and candidate database, ensuring your sync is reliable, fast, and compliant.
Comprehensive Object and Field Mapping
We connect the dots between your people data and your marketing platform.
HubSpot
Workday
- Contacts
- Contacts
- Companies
- Custom Objects
- Custom Fields
- Employees
- Candidates
- Departments / Cost Centers
- Requisitions
- Employee Status, Hire Date, Job Title
- Contacts Employees
- Contacts Candidates
- Companies Departments / Cost Centers
- Custom Objects Requisitions
- Custom Fields Employee Status, Hire Date, Job Title
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.'
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Frequently Asked Questions
We build the integration with security first, often using one-way syncs and field-level permissions to ensure only non-sensitive data needed for marketing or operations is moved.
Yes. A primary use case is syncing candidate data from Workday Recruiting to HubSpot, allowing you to build marketing nurture campaigns for your talent pipeline.
We can build a custom rule that automatically updates the contact property in HubSpot (e.g., sets "Employee Status" to "Inactive") and triggers de-provisioning workflows.
Our solution is custom-built to handle the complex, secure nature of HRIS data. We map custom fields and build logic that one-size-fits-all tools can't.
See Your Integrated People Data in Action
Stop managing your talent and your customers in separate worlds. Schedule a discovery call to see how a unified HubSpot and Workday system can transform your recruiting, onboarding, and internal communications.
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