HubSpot Diamond Solutions Partner

HubSpot & Zendesk Integration: Unify Your GTM and Support Teams

Connect HubSpot CRM and Zendesk Support to create a seamless, bi-directional flow of customer data. Break down silos between your teams to deliver a truly unified and proactive customer experience from the first touch to post-sale support.

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Empower Your Support Agents with a Complete Customer View

Equip your support agents with the full commercial context they need to provide faster, more personalized service. By syncing marketing and sales data from HubSpot into Zendesk, agents can see a customer's entire history from deal stage to recent marketing interactions directly within the ticket view, leading to more effective resolutions.

View Full Sales & Marketing Context: Give agents visibility into HubSpot deal status, lead source, and marketing engagement on the Zendesk user profile.

Identify Upsell Opportunities: Allow agents to see if a customer is a high-value account or in an active sales cycle, enabling them to flag upsell opportunities for the sales team.

Prioritize High-Value Tickets: Automatically escalate or prioritize tickets in Zendesk based on customer LTV or deal size data synced from HubSpot.

Unlock a 360-Degree Customer View in HubSpot

Enrich your HubSpot CRM with critical service and support data from Zendesk. This integration gives your sales and marketing teams a complete picture of customer health, allowing them to have smarter conversations, create highly targeted campaigns, and accurately measure the impact of customer service on retention and growth.

Complete Support History in HubSpot: Display a customer's entire ticket history, including status and priority, directly on their HubSpot contact and company record.

Smarter Marketing Segmentation: Create workflows and smart lists based on Zendesk data, such as targeting customers with high satisfaction scores for a review campaign.

Proactive Sales & Account Management: Alert account managers in HubSpot when their key accounts submit a high-priority ticket in Zendesk, enabling proactive outreach.

A Flexible Sync Architecture That Molds to Your Business

Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.

Built for Your Business Process

Standard connectors force you into a rigid, one-size-fits-all data model that can't adapt to your unique customer journey. Our custom integration is engineered to map the data flow to your specific support and sales processes, ensuring the technology supports your workflow, not the other way around.

Bi-Directional & Uni-Directional Sync: Maintain a single source of truth by precisely controlling the flow of customer, ticket, and deal data between HubSpot and Zendesk.
Real-time & Scheduled Syncs: Trigger data transfers instantly when a ticket is created or a deal is updated, or run batch syncs on a schedule that fits your operational needs.
Custom Sync Logic & Triggers: Define the exact conditions for data synchronization, such as syncing only tickets with a specific tag or updating HubSpot when a ticket's CSAT score is submitted.
High-Volume Data Handling: Our enterprise-grade architecture is built to reliably manage a high volume of tickets and customer interactions without compromising system performance.

Comprehensive Object & Field Mapping

We ensure seamless data translation between HubSpot and Zendesk by mapping standard and custom objects for a complete view of the customer lifecycle.

HubSpot

Zendesk

Contacts
Companies
Tickets
Deals

Users (End-users)
Organizations
Tickets
Custom Object Link on Organization

Contacts Users (End-users)
Companies Organizations
Tickets Tickets
Deals Custom Object Link on Organization

Why Integrate IQ?

Our four pillars for delivering successful outcomes on complex projects.

Mastery of Complexity

We thrive on custom API integrations, multi-system migrations, and 'messy data' that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.

Pragmatic Innovation

Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.

De-Risking the Process

Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.

The Expert You Call

We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.

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Trusted by High-Growth Companies

See why leaders at scaling companies partner with Integrate IQ's experts.

I've been working with Integrate IQ for over 2 years now. We've had several outside systems that we wanted integrated with our HubSpot instance. From project planning and scoping, through build, and after deployment support, the team at Integrate IQ has been exemplary to work with. They've delivered on all commitments, helped established reasonable time frames for deliverab…

Marohn, M

We've partnered with Integrate IQ for over five years to develop integrations between our complex and not-so-widely-known ERP. They understand HubSpot's strengths, weaknesses and limitations, and are able to easily adapt to our evolving needs. They had an ownership change a few years ago, but that did not impact their expertise/service. We really appreciate our relationship…

Craychee, A

Integrate IQ has been great to work with! As someone who can be intimidated when things get too technical, they made the process of outlining our integration very approachable and understandable. They're great to work with and built the integration that we asked for, and then continued to work with us to fine-tune the tool over time as we figured out exactly what we needed.

Lauren Little

Integrate has been fantastic to work with. They helped us implement our CRM, design a framework for our pipeline that works perfectly and they built out an integration between HubSpot and Netsuite which allows our data to flow seamlessly. They've been an invaluable partner in our growth.

Whipple, M

We worked with Integrate IQ on a complex integration and now we have a fantastic solution that makes HubSpot work even better!

Ben Donahower

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Frequently Asked Questions

The native connector offers basic, one-way data sync for a limited set of standard fields. Our custom solution provides robust, bi-directional syncing for both standard and custom fields, supports complex workflow logic (e.g., creating a deal from a ticket), and offers superior reliability for high-volume environments.

Yes. This is a core benefit of a custom integration. We can build a workflow that identifies tickets with a specific priority or from a key account in Zendesk and automatically creates and assigns a task to the contact owner in HubSpot for immediate follow-up.

Absolutely. We can capture CSAT or Net Promoter Score (NPS) data from Zendesk and sync it to a custom property in HubSpot. This enriches your CRM data, allowing you to track customer health and segment customers based on their satisfaction levels for marketing or retention campaigns.

Yes. To streamline customer onboarding, we can configure the integration to automatically create a new organization and user in Zendesk when a deal closes in HubSpot. We can also pre-populate custom fields with relevant information from the deal, ensuring a smooth handoff from sales to support.

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Schedule a discovery call with our integration experts to see how a seamless connection between HubSpot and Zendesk can boost efficiency, improve retention, and drive growth.