HubSpot Diamond Solutions Partner
HubSpot & Zoom Integration: Turn Conversations into Conversions
Connect your HubSpot CRM with Zoom to automatically capture every meeting and webinar as a key marketing touchpoint. Unify your communication and CRM data to score leads, trigger workflows, and get a complete view of the customer journey.
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Schedule a discovery call with our integration experts to see how a custom connection between HubSpot and Zoom can help you capture richer insights, automate follow-up, and accelerate your sales cycle.
Streamline Your Webinars with Powerful CRM Automation
Eliminate manual list management and empower your event hosts with the context they need to succeed. By connecting Zoom to HubSpot, you can automate the entire registration process using HubSpot forms and lists, and provide your team with a complete history of a prospect's engagement before a meeting even begins.
Automated Webinar Registration: Use HubSpot forms and workflows to automatically register contacts for your Zoom webinars, eliminating manual list imports.
Provide Pre-Meeting Context: Give your sales team and meeting hosts a view of a contact's HubSpot record so they can see their full history and tailor the conversation.
Simplify Follow-up: Instantly know who attended, who missed, and how long they stayed, allowing for faster and more relevant post-event communication.
Eliminate manual list management and empower your event hosts with the context they need to succeed. By connecting Zoom to HubSpot, you can automate the entire registration process using HubSpot forms and lists, and provide your team with a complete history of a prospect's engagement before a meeting even begins.
Unlock Rich Engagement Data in Your CRM
Enrich your HubSpot portal with powerful, actionable data from every Zoom meeting and webinar. This integration logs attendance and engagement as native HubSpot events, allowing your GTM teams to score leads with precision, segment audiences, and prove the ROI of your video communication channels.
Log Every Interaction: Automatically log webinar registration, attendance, and no-shows on the HubSpot contact timeline for a complete activity history.
Score Leads Based on Engagement: Increase lead scores when a prospect attends a key webinar (like a demo or pricing session) to prioritize the hottest leads for your sales team.
Trigger Real-Time Automated Follow-Up: Use webinar attendance or non-attendance as a trigger for HubSpot workflows to send the recording to those who missed it or enroll attendees in a targeted nurture sequence.
Segment Your Audience with Precision: Build smart lists based on webinars attended, questions asked, or poll responses to create hyper-targeted marketing campaigns.
Enrich your HubSpot portal with powerful, actionable data from every Zoom meeting and webinar. This integration logs attendance and engagement as native HubSpot events, allowing your GTM teams to score leads with precision, segment audiences, and prove the ROI of your video communication channels.
A Flexible Sync Architecture That Molds to Your Business
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors provide basic data points. Our custom integration is engineered to map the flow of communication data to your specific marketing and sales funnels, ensuring you can act on the engagement signals that matter most to your business—not just the ones a default connector provides.
- Bi-Directional & Uni-Directional Sync: Control the flow of registrant and attendee data precisely between HubSpot and Zoom to keep your lists and CRM perfectly aligned.
- Real-time & Scheduled Syncs: Use real-time webhooks to instantly log attendance and trigger follow-up workflows in HubSpot the moment a webinar ends.
- Custom Sync Logic & Triggers: Define the exact conditions for automation, such as creating a deal only when a prospect from a target account attends a demo webinar.
- High-Volume Data Handling: Our architecture is built to reliably manage registration and attendance data for large-scale webinars with thousands of participants.
Comprehensive Object & Field Mapping
We ensure seamless data translation between HubSpot and Zoom by mapping communication activities directly to your CRM records.
HubSpot
Zoom
- Contacts
- Custom Timeline Event
- Forms
- Custom Properties
- Registrants / Attendees / Panelists
- Webinar Attended / Missed, Meeting Attended
- Webinar Registration
- Last Webinar Attended, Total View Duration
- Contacts Registrants / Attendees / Panelists
- Custom Timeline Event Webinar Attended / Missed, Meeting Attended
- Forms Webinar Registration
- Custom Properties Last Webinar Attended, Total View Duration
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and 'messy data' that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That's how we maintain a 98.5% customer retention rate.
The Expert You Call
We're a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.
Trusted by High-Growth Companies
See why leaders at scaling companies partner with Integrate IQ's experts.
Frequently Asked Questions
The native integration is excellent for basic registration and logging attendance. Our custom solution allows for more advanced workflows and data mapping. For example, we can write engagement data (like duration watched or poll responses) to custom HubSpot properties, which can then be used for more sophisticated lead scoring and segmentation.
Yes. This is a core function of the integration. You can use a HubSpot form on your landing page as the single point of registration, and the integration will automatically add that contact as a registrant to the corresponding webinar in Zoom.
Absolutely. The integration syncs both registrant and attendee lists. By creating a HubSpot workflow that targets the registrant list but excludes the attendee list, you can create a 'no-show' segment and automatically send them an email with the webinar recording.
Yes. All webinar activity is logged on the contact's activity timeline in HubSpot. The sales rep can see which webinars their contacts have registered for and attended, giving them a perfectly timed reason to follow up with relevant information.
