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The HubSpot & ZoomInfo Integration That Cleans Your CRM
Stop letting reps work with bad data. This sync enriches your entire database with ZoomInfo's B2B intelligence, fueling your GTM engine.
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Arm Your Sales Team with Actionable Intelligence
Stop making your sales team hunt for prospects in one tab and work deals in another. This integration lets your reps push contacts, build territories, and get intent signal alerts from ZoomInfo directly into their HubSpot workflow, right where they work.
Export Prospects with One Click: Find new, high-fit contacts or companies in ZoomInfo and send them directly into HubSpot as new, enriched records.
Get Real-Time Intent Alerts: Pipe ZoomInfo's "Intent" signals directly to the HubSpot contact timeline, alerting reps the moment a target account is researching your solution.
Build Smarter Territories: Use ZoomInfo's rich firmographic and technographic data to build and assign sales territories dynamically within HubSpot.
Stop making your sales team hunt for prospects in one tab and work deals in another. This integration lets your reps push contacts, build territories, and get intent signal alerts from ZoomInfo directly into their HubSpot workflow, right where they work.
Integrate IQ has consistently shown they can be trusted with even the most complex projects. I know our customers are in great hands and that the job will always get done right.
Turn HubSpot into Your Single Source of Truth
Your HubSpot database is only as good as the data inside it. This integration automatically enriches every new and existing contact with ZoomInfo's best-in-class data, giving you a clean, complete, and constantly updated CRM.
Enrich Every Lead, Instantly: Automatically append 100+ data points (like verified job titles, direct dials, company size, and tech stack) to every contact that enters HubSpot.
Build Hyper-Targeted Segments: Use enriched ZoomInfo data to segment your HubSpot lists by job function, industry, or even the specific technologies your prospects use.
Improve Lead Scoring & Routing: Stop routing junk leads. Use accurate, verified firmographic data to score high-fit accounts and route them to the right sales rep instantly.
Clean Your Database: Continuously monitor and refresh your existing contacts, updating records when a prospect changes jobs or their company is acquired.
Your HubSpot database is only as good as the data inside it. This integration automatically enriches every new and existing contact with ZoomInfo's best-in-class data, giving you a clean, complete, and constantly updated CRM.
A Flexible Sync Architecture Built for Your Data Strategy
Our custom integrations are engineered for flexibility and scale, handling any business logic and data transformation you require.
Built for Your Business Process
Standard connectors are rigid, one-size-fits-all tools. They can't map your custom objects or handle the complex, conditional logic your RevOps team relies on. We build a custom data pipeline around your rules, ensuring the right data gets to the right person.
- Bi-Directional & Uni-Directional Sync: You control the flow. Enrich HubSpot contacts from ZoomInfo, and push HubSpot list memberships or lifecycle stages back to ZoomInfo to refine your prospecting audiences.
- Real-time & Scheduled Syncs: Enrich new leads in real-time the moment they hit your inbox. Or, run scheduled, high-volume batch syncs to clean and update your entire existing database without hitting API limits.
- Custom Sync Logic & Triggers: We go beyond basic mapping. "Only enrich contacts with a '@gmail.com' address if their 'Lifecycle Stage' is 'SQL'." Or, "Map ZoomInfo 'Intent Score' to our custom 'Prospect_Interest_Level' property."
- High-Volume Data Handling: Our architecture is built to scale, reliably processing and enriching millions of records in your HubSpot database without timeouts or data loss.
Comprehensive Object & Field Mapping
We connect your entire GTM data model, from high-level firmographics to granular contact data and intent signals.
HubSpot
ZoomInfo
- Contacts
- Companies
- Custom Properties (Title, Phone, Email)
- Custom Properties (Industry, Revenue, Size)
- Custom Properties (e.g., "Tech Stack")
- Activity Timeline / Custom Object
- Contact/Company Owner
- Contacts / Persons
- Companies / Accounts
- Contact Data (Job Title, Direct Dial, Email)
- Company Data (Firmographics)
- Technographics
- Intent Signals / "Scoops"
- (Mapped for Lead/Territory Routing)
- Contacts Contacts / Persons
- Companies Companies / Accounts
- Custom Properties (Title, Phone, Email) Contact Data (Job Title, Direct Dial, Email)
- Custom Properties (Industry, Revenue, Size) Company Data (Firmographics)
- Custom Properties (e.g., "Tech Stack") Technographics
- Activity Timeline / Custom Object Intent Signals / "Scoops"
- Contact/Company Owner (Mapped for Lead/Territory Routing)
Transparent, Project-Based Pricing
No surprises. Clear scope, clear acceptance tests. We believe in straightforward pricing so you know exactly what to expect before we begin.
A failed integration is more than a technical problem: it's a drain on time, budget, and morale. We are the specialists that leading companies like MetLife trust to handle their most mission-critical data flows. We don't rely on fragile connectors or simplistic platforms because we know they can't handle enterprise scale. Our approach is built on robust, custom development and a deep understanding of both HubSpot and the systems you need to connect it to. Partnering with us isn't just another attempt; it's an investment in certainty.
Why Integrate IQ?
Our four pillars for delivering successful outcomes on complex projects.
Mastery of Complexity
We thrive on custom API integrations, multi-system migrations, and “messy data” that makes others pause. Full support for standard and custom objects across your stack is table stakes for us.
Pragmatic Innovation
Real problems, shipped solutions. Our proprietary Smart Ramp apps were developed to fill gaps in HubSpot capabilities and solve real-world customer problems. The same practical mindset powers our HubSpot AI Accelerator: We focus on data readiness and shipped outcomes, not shiny features.
De-Risking the Process
Complex projects demand clarity. Our Smart Process runs on an 8-12 week cadence with stage gates, transparent deliverables, and clear pricing. That’s how we maintain a 98.5% customer retention rate.
The Expert You Call
We’re a developer-led team of integration engineers, solution architects, and technical PMs. Clients describe us simply: 'the folks you call when something seems impossible.
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Frequently Asked Questions
The native connector is great for basic, one-to-one field mapping. Our solution handles complex, conditional logic (e.g., "Only enrich contacts after they are qualified"), maps to custom objects, and manages high-volume data syncs without hitting API limits.
Yes. We can map ZoomInfo's Intent signals and "Scoops" directly to the HubSpot contact or company timeline (or a custom object), so you can trigger real-time alerts and workflows.
We perform an initial, full-database backfill to enrich all your existing contacts and companies. After that, we set up a continuous, real-time sync to enrich new records and a scheduled sync to refresh older records.
Yes. We can build workflows that allow your sales team to find prospects in ZoomInfo and push them directly into the correct HubSpot list or sales sequence, fully enriched.
Stop Working with Bad Data. Start Closing Deals.
See how a deep, custom integration between HubSpot and ZoomInfo can clean your database, empower your sales team, and fuel your entire GTM strategy. Schedule a free, no-obligation assessment with our integration architects today.
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