Do you focus on lead nurturing throughout your sales funnel? When my wife and I started dating, we went through the normal phases of getting to know each other and our commonalities. We quickly both discovered one glaring difference… she was a vegetarian and I...
This week’s roundup includes lead generation benchmarks for landing pages, problems with live video, overcoming problems with bad data, benefits of user-generated content, and more. Lead Generation Landing Page Benchmarks and Top Content Tactics Marketing...
This week’s roundup includes creating valuable evergreen content, giving content marketing time to be effective, keys to personalized video marketing, and more. The Power Of Visual Content In Your Content Marketing Strategy Rank Watch Digital content does not...
Form a relationship before you request action On a recent visit to one of my SaaS clients, I was able to sit in on a few of their sales calls. I overheard one of their reps ask for a 12-month, 5-figure contract directly from a cold call. He was abruptly rejected. But...
This week’s roundup includes video content marketing trends, protecting your credibility, creating landing pages that convert, and more. Video Marketing Trends in 2017 Social Hire If you think video is just about viral ridiculousness on Facebook and kids using...
