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The nature of technology businesses failing; Differentiating your brand; Tools for planning 2017

The nature of technology businesses failing; Differentiating your brand; Tools for planning 2017

This week’s roundup includes the challenges of tech businesses failing, differentiating your brand, tools for planning 2017, and how to align product and marketing teams. The relentless march of technological improvement means that by their very nature...
Laws of sales funnel physics ; Strategies to benchmark customers to success; Optimizing free-trial signups

Laws of sales funnel physics ; Strategies to benchmark customers to success; Optimizing free-trial signups

This week’s roundup includes laws of sales funnel physics, strategies to benchmark customers to success, optimizing free trial signups, and how to think about pricing. 7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know Kissmetrics This article is...
The anatomy of a lead-generating website; How to create a successful webinar; Finding the right keywords to drive your blog’s growth

The anatomy of a lead-generating website; How to create a successful webinar; Finding the right keywords to drive your blog’s growth

This week’s roundup includes the anatomy of a lead-generating website, creating a successful webinar, finding the right keywords to drive your blog’s growth, and measuring churn and retention. The Anatomy of a Lead-Generating Website HubSpot Your website...
SaaS stacks by growth stage; A customer’s first 5 minutes; Cost reduction is always a tough sell

SaaS stacks by growth stage; A customer’s first 5 minutes; Cost reduction is always a tough sell

This week’s roundup includes SaaS stacks by growth stage, customer onboarding and the first 5 minutes, how cost reduction is always a tough sell, and user engagement tools for better customer experiences. SaaS Stacks By Growth Stage with Expert Tips MoneyPath...
Company blog strategy; Optimal contract length; How SaaS sales is changing

Company blog strategy; Optimal contract length; How SaaS sales is changing

This week’s roundup includes company blog strategy, optimal contract length, how SaaS sales is changing, and growth strategies. How To Build Your SaaS Company Brand With A B2B Blog Strategy away with words If you want to grow a loyal following of potential...
Customer success emails; B2B content marketing case studies; Social media customer service stats

Customer success emails; B2B content marketing case studies; Social media customer service stats

This week’s roundup includes examples of customer success emails in SaaS, common SaaS questions, case study examples for B2B content marketing, and stats on social media customer service.  9 Powerful customer success emails your SaaS needs to be sending Drip...
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